Air Care - UK - September 2019

Air Care - UK - September 2019

“The air care market is facing a paradigm shift away from being a functional category, and towards one more closely aligned with the wellbeing sector. Supporting consumers by being more transparent about products and innovating to cater to emotional desires will help brands achieve a superior consumer connect and stand out from the growing influence of own-label.”

– Arpita Sharma, Global Household Analyst

This report looks at the following areas:

Be transparent about the ingredients
Category shifts from functional to wellbeing

TOC available on request

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