Air Care - UK - July 2018

Air Care - UK - July 2018

“More people than ever are using air care products, with the category benefiting from meeting both emotional and functional needs. However, concerns over the content of standard fresheners look to have encouraged some consumers to re-evaluate their product choices. Innovation is continuing to rise, ensuring the category remains fresh and appealing. The success of the escalating activity from Yankee Candle in particular is setting a new benchmark in terms of NPD and brand promotion.”

- Lucy Cornford, Category Director – Household Care

This report will look at the following areas:

Learning from Yankee Candle
Increasing the health profile of air care

TOC available on request

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