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Air Care - US - January 2019

Air Care - US - January 2019

"Air care experiences high penetration, resulting in nearly flat market sales over the last five years. While 31% of consumers report using air care products more often as opposed to less often in the past year, long-established formats saw a decline in usage amid ingredient concerns and cross-category competition. In spite of category challenges, a focus on natural, healthier, and ecofriendly options as well as enhancing the user experience are pockets of opportunity to boost the market."

- Rebecca Cullen, Household Care Analyst

This report will look at the following areas:

Consumers doing more with less
Long-standing formats losing favor amid ingredient concerns
Category engagement drops with age
Retail landscape highly fragmented, reflects save versus splurge mentality
Mass most purchased, but not by much
Innovation areas provide additional usage occasions


TOC available on request

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