Adventure Tourism in Africa - July 2016
“Adventure tourism is one of the largest niches in the global tourism industry and for several years, interest has been consistently growing amongst a broadening consumer base, which demands fulfilling and enriching experiences while on holiday. The sector is ideally suited to the challenge of leisure travel in Africa and there are many destinations that offer a multitude of exciting activities to the intrepid adventure tourist. As the segment continues to grow and the world becomes more accessible, adventure tourism will be of increasing importance to local African communities who benefit directly from sustainable tourism programmes that protect the local environment, habitats and the continent’s iconic wildlife long into the future.”
- Jessica Kelly, Senior Tourism Analyst
This report answers the following key questions:
What is the state of adventure tourism around the world and in Africa?
What are the emerging and main destinations for adventure tourism in Africa?
Who goes on an adventure tourism holiday in Africa and what does an adventure trip comprise?
What does the future for adventure tourism in Africa look like over the period to 2030?