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Added Value in Dairy Drinks, Milk and Cream - UK - April 2019

Added Value in Dairy Drinks, Milk and Cream - UK - April 2019

“White milk continues to feel the benefits and drawbacks of its commodity status. A vast majority of consumers see milk as a staple in the household, underpinning near-universal usage. However, this also means brand differentiation remains challenging. Recycled plastics and sustainable farming garner sizeable minority interest in the milk and cream market, creating an opportunity for the industry to drive consumer engagement.”

- Max Grünefeld, Research Analyst

This report will look at the following areas:

A third of users are interested in recycled plastic packaging
Plant-based milk alternatives can benefit from further educating consumers about uses
Flavoured cream offers summer potential


TOC available on request

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