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Added Value in Dairy Drinks, Milk and Cream - UK - April 2018

Added Value in Dairy Drinks, Milk and Cream - UK - April 2018

“Animal welfare attracts strong consumer interest. Recent negative publicity around the dairy industry adds further urgency for high-welfare dairy systems to tangibly demonstrate their credentials to consumers. High-welfare products will also need a prominent positioning in-store to disrupt most people’s habitual approach to buying milk.”

– Alice Baker, Research Analyst

This report looks at the following areas:
Focus on iodine should help to boost milk’s health image
Need for ethical dairy systems to highlight their animal welfare credentials
Social media can help to drive cream cooking occasions


TOC available on request

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