Activities of Kids and Teens - US - March 2018

Activities of Kids and Teens - US - March 2018

For kids, few activities compare to the enjoyment and excitement that the internet, cell phones, and media can provide. The internet, in particular, plays a significant role in the types of activities kids are participating in now, and are interested in doing more of in the future. However, despite prevalent usage of connected devices, kids are skeptical of what they see online. This may help drive the prominence of peer recommendations. As socializing with friends becomes an increasingly important activity as kids age, brands may look to understand the different reasons kids use specific social media platforms to inform their marketing strategy.

This report examines the following issues:

Teens don’t believe what they see online
Kids don’t feel they have enough free time
Nontech activities may struggle to compete with cell phones

TOC available on request

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