Activewear - US - October 2018
"The activewear market continues to help lift the broader apparel market which has softened in the past few years as consumers have prioritized spending on experiences rather than tangible goods. More consumers are exercising and prioritizing their health and this should continue to fuel the market for performance items. Comparable to this trend, there’s also a very noticeable pattern of lifestyle marketing within the industry as brands and retailers look to evolve activewear to the next phase, which ironically doesn’t always involve exercise occasions but rather everyday activities."
– Diana Smith, Associate Director - Retail & Apparel
This report examines the following issues:
Apparel industry experiencing softness
Activewear, and particularly athleisure, becoming ambiguous terms
Intense competition squeezes specialty stores
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