Activewear - US - October 2016
The activewear sector is thriving in an otherwise soft apparel and footwear market. Although nearly three quarters of Americans are overweight or obese as of 2014, the onset of fitness trackers and other wearables is helping to positively influence change when it comes to health management. This should lead to higher levels of exercise, which in turn should propel the market forward."
- Diana Smith, Associate Director - Retail & Apparel
This report discusses the following key topics:
Obesity worsens in an aging society
Are brands getting lost in an activewear abyss?
Market is saturating
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