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Mintel International Group Ltd.

Minitel Reports provides the world’s leading companies with the valuable insight and powerful inspiration to produce strategic, innovative, targeted, and effective marketing strategies for more than 30 years.

Recognized internationally as a market analyst, Mintel creates around 600 Reports into US, European, and UK-specific markets every year. Our series of Reports provides you a fresh perspective of all the main food and drink, retail, leisure, consumer goods, and travel markets. Mintel also carries a strong reputation for our research into changing consumer lifestyles and the effects on business.

Every Report includes an innovative breakdown of a market’s dynamics and prospects, allowing you to strategize efficient business plans for both the long-and short-term.

While breakdown of a market’s main influencers assists you to follow competitors or pin-point new entry points, creative consumer research gives you the opportunity to sharpen your services to consumer demand; an excellent method of boosting sales and growing your market share.

Use Mintel Reports to identify what drives or scares consumers from making purchases, what their perspective of your business is, and discover how to best reach valuable target audiences.
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1956 Reports from Mintel International Group Ltd.

  • Cookies - US - July 2019

    ... struggle with a poor perception of health. Prepared cookies make up the lion’s share of sales (and growth) in the category, followed by cookie dough and cookie mixes. Cookie consumption is nearly universal, meaning future ... Read More

  • Coffee - US - July 2019

    ... outgrow the long-time coffee leader, roasted coffee, within five years. The market is also driven by the continued modest growth of single-cup coffee options. Coffee suppliers and legacy coffee brands in particular need to meet ... Read More

  • Deli and Hot Food Counters - Ireland - July 2019

    ... in Ireland, with growth expected to continue into 2019. Moving forward, an increased focus on delivering more health and veggie/vegan-friendly options at counters could help to drive footfall further.” – Brian O’Connor, Senior Consumer Analyst Read More

  • Digital Trends Quarterly - UK - July 2019

    ... to be influencing people’s purchase choices. These are people whose living, in many cases, is dependent on amassing enough views, likes and followers to make money from advertising and make them attractive marketing spokespeople for ... Read More

  • Frozen Breakfast Foods - US - July 2019

    ... consumer pursuit of heartier breakfast solutions. Innovation in not only flavors and formats but also nutritionally focused positioning is gaining traction as consumers seek a mix of excitement and holistically healthy products. Families are a ... Read More

  • Women's Facial Skincare - UK - July 2019

    ... from K-Beauty-inspired routines has been driven by women’s evolving interest in radiance and glow. Serums and oils are the formats chosen to create this look, while other products have been dropped from the routine in ... Read More

  • Yogurt and Yogurt Drinks - UK - July 2019

    ... which are proactive in developing more eco-friendly packaging, for example with recycled plastic, stand to burnish their image as socially responsible and to boost sales.” – Alice Baker, Research Analyst This report examines the following ... Read More

  • Online Retailing - UK - July 2019

    ... it is portrayed to be, but its growth is changing retail both on and off line. Particularly key is the continued growth in mobile commerce with smartphones both the perfect tool to disrupt store-based operations ... Read More

  • Ceramic Tiles - UK - July 2019

    ... en suite trend, while others are less positive, such as the malaise of housing repair and maintenance generally, and open-plan living restricting kitchen wall surfaces. The market is being boosted by stronger new construction activity, ... Read More

  • Attitudes towards Luxury - China - July 2019

    ... better reflects their personality. Going forward, luxury fashion houses will need to have strategies in place to capture the rising younger luxury consumers with respect to strong brand identity, better product assortments, and more customisation ... Read More

  • Books and e-books - UK - July 2019

    ... chain or independent. Waterstones continues to make acquisitions to better position itself against Amazon, particularly with the looming threat of Amazon potentially opening its own bookstores.” – Rebecca McGrath, Senior Media Analyst This report looks ... Read More

  • Business Traveller - UK - July 2019

    ... are highly likely to be favoured. Meanwhile, there are opportunities to encourage more business travellers to include leisure time in their trip.” – Marloes de Vries, Travel Analyst This report looks at the following areas ... Read More

  • Chocolate Confectionery - China - July 2019

    ... reflects the trend towards product premiumisation and consumers’ increasing health consciousness, which is creating higher demands on chocolate quality. In order to cater to the market and stay competitive, brands have been exploring the e-commerce ... Read More

  • Coffee and Tea on Premise - US - July 2019

    ... especially popular with younger consumers. However, they face stiff competition from fast food restaurants, donut shops, c-stores and other casual restaurants that have expanded their offerings. In this competitive landscape, growth lies with effective outreach ... Read More

  • OTC Pain Management - US - July 2019

    ... offer booming potential, maintaining impressive year-over-year growth. Demand for OTC pain relievers will continue as incidence of pain is not slated to slow down, but key players must acknowledge that people are becoming more connected ... Read More

  • Color Cosmetics - US - July 2019

    ... color cosmetics market is expected to exceed $11.1 billion. Most recently, as innovations in lower-priced offerings have gained traction, a slowdown in market growth occurred. Moving forward, trends toward clean beauty, inclusivity and hybridization/multifunction may ... Read More

  • News Media - US - July 2019

    ... average news consumer to figure out what is real and whom to trust in a continuously fragmenting market. As news media becomes more personality driven and editorialized, consumers will gravitate to sources that can deliver ... Read More

  • Online Retailing - Europe - July 2019

    ... further ahead than Southern Europe. It is tempting to say that the South will follow the North in due course and that the patterns established in the North will become the norm. On the whole ... Read More

  • Online Retailing - Germany - July 2019

    ... has started to soften relative to the other main European markets. There are many reasons for this but we feel that lower than average levels of smartphone ownership, in particular, are beginning to hold back ... Read More

  • Online Retailing - Italy - July 2019

    ... retailers. But there is still a long way to go. The infrastructure is developing, in terms of online exposure and device ownership, and those who shop online are clearly enthusiasts for what online can offer. ... Read More

  • Outdoor Activities - Ireland - July 2019

    ... to unwind when taking part in outdoor pursuits. Activities that enable Irish consumers to escape their increasingly busier lifestyles, reconnect with the ‘real world’ and relax will hold strong appeal.” – James Wilson, Research Analyst Read More

  • Petcare - UK - July 2019

    ... quality petcare products. This ‘humanisation’ trend even stretches to pets being given their own Christmas and birthday gifts. People are also buying into technical products, such as fitness and activity monitors, again mirroring trends in ... Read More

  • Premium Hotels - China - July 2019

    ... of 6.0% between 2019-24. Premium hotels are harnessing unique designs, smart rooms and wellness to differentiate. Premium brands may also differentiate themselves by developing services that respond to consumers' desire to connect with others offline. ... Read More

  • Short and City Breaks - UK - July 2019

    ... an ideal way for tourist boards and travel brands to diversify their product offering and attract people to a wider variety of new holiday types.” – John Worthington, Senior Analyst This report will look at ... Read More

  • Sports and Energy Drinks - China - July 2019

    ... related to health, sports and energy drinks need to reinforce their strength on positioning and convenience to compete against them.” – Loris Li, Category Director This Report looks at the following areas: Position sports drinks ... Read More

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