Marketing to the Over-55s - UK - August 2017

Marketing to the Over-55s - UK - August 2017

“Age-related stereotypes continue to pervade the advertising landscape, with depictions of the over-55s often perpetuating a model of senior life that is at odds with how most 55+-year-olds see themselves. Campaigns that align their representation of older people more closely with the age group’s own assessment have the opportunity to not only engage better with the demographic, but to also help improve intergenerational understanding.”

– Jack Duckett, Senior Consumer Lifestyles Analyst

This Report looks at the following areas:

Reaching out to lonely seniors

TOC available on request

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