Over-55s' Eating Habits - China - February 2019

Over-55s' Eating Habits - China - February 2019

“The growing senior segment in China has opened up tremendous opportunities for companies to bring innovative, quality foods and drinks that could help seniors who are actively seeking solutions to improve their health conditions build nutritious and balanced diets. Products developed for health complications and channelled through digital platforms could help brands and companies reach larger audiences in the near future.”

– Wenxin Xu, Senior Research Analyst, Food & Drink

This Report looks at the following areas:

Willingness to invest in health opens up a potential massive market
Opportunities reside in under-addressed health complications
Information feeds are critical to effective communication

TOC available on request

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