Marketing to Over-55s - China - March 2019

Marketing to Over-55s - China - March 2019

“Seniors enjoy socialising with others and will not hesitate to make new friends. They are prudent as well as assertive consumers and place a great emphasis on utility and value for money. Offline events are a good way to promote brands to older people, as is harnessing the influence of senior KOLs. Health is still seniors’ primary concern and their willingness to invest in health indicates a massive potential market.”

– Scarlett Zhao, Associate Research Analyst

This report will cover the following areas:

Don’t underestimate seniors’ enthusiasm
Potential for health and fitness wearables
Senior travel market on the rise

TOC available on request

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