Marketing to Over-55s - China - February 2017

Marketing to Over-55s - China - February 2017

“Three misconceptions about senior consumers: assuming they tend to live the old fashioned way and thus think less about improvement and would pay more for premium or advanced product features just because they can afford and not recognising the diversity of the senior consumers in terms of their values and pursuits.”

Alina Ma, Senior Research Analyst

This report looks at the following areas:

Working past retirement age to support the offspring
Caring for the senior's emotional wellbeing
Accommodating to seniors' special shopping habits
Marketing communications should target not only senior consumers but also their children

TOC available on request

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