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Mintel International Group Ltd.

Minitel Reports provides the world’s leading companies with the valuable insight and powerful inspiration to produce strategic, innovative, targeted, and effective marketing strategies for more than 30 years.

Recognized internationally as a market analyst, Mintel creates around 600 Reports into US, European, and UK-specific markets every year. Our series of Reports provides you a fresh perspective of all the main food and drink, retail, leisure, consumer goods, and travel markets. Mintel also carries a strong reputation for our research into changing consumer lifestyles and the effects on business.

Every Report includes an innovative breakdown of a market’s dynamics and prospects, allowing you to strategize efficient business plans for both the long-and short-term.

While breakdown of a market’s main influencers assists you to follow competitors or pin-point new entry points, creative consumer research gives you the opportunity to sharpen your services to consumer demand; an excellent method of boosting sales and growing your market share.

Use Mintel Reports to identify what drives or scares consumers from making purchases, what their perspective of your business is, and discover how to best reach valuable target audiences.
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1956 Reports from Mintel International Group Ltd.

  • Credit Cards - UK - August 2019

    ... keen to repay as soon as possible. Providers are rethinking their proposition, to meet the needs of both transactors and borrowers amid the threat of disruption from challengers. In a competitive market, support and flexibility ... Read More

  • Digestive Health - US - August 2019

    ... conversions in the antacid segment, boosting sales dramatically in 2015. Since then, growth had stabilized and was predicted to flat line. However, new product innovations, refreshed marketing strategies and rehydration claims are bringing success to ... Read More

  • Digital Advertising - US - August 2019

    ... banner, video and search. Growth is expected to continue, albeit at a slightly slower rate than in years past, indicating that the digital ad market is reaching maturity. Digital media consumption continues to rise as ... Read More

  • Egypt Outbound - Egypt - August 2019

    ... a luxury for most, afforded by only the most wealthy and upper-middle-class consumers. Economic reforms imposed in 2016 have only exacerbated this trend. The devaluation of the Egyptian Pound radically raised the price of everyday ... Read More

  • European Retail Briefing - August 2019

    ... This month's European Retail Briefing includes: Analyst Comment on Market Regulations An overview of the latest European Retail sales Highlights of the latest Retail trend observations across Europe Monthly headlines and retail news across Europe Read More

  • Family Entertainment - US - August 2019

    ... in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment options that can keep parents engaged amidst a sea of talking tank engines and purple dinosaurs can garner a dedicated audience ... Read More

  • Gifting Foods - China - August 2019

    ... and milk. One way of increasing purchase is offering bundle deals of nuts and yogurt. In addition, nuts businesses could target niche markets, such as fitness supplements and diet replacement. Moreover, tier three cities are ... Read More

  • Savoury Spreads & Dips - UK - August 2019

    ... alcoholic drinks, as well as encouraging higher usage with main meals. In ready-made sandwich fillers more premium and healthier options, including more products with high-protein, superfood and vegetable-based ingredients, are needed to overcome negative perceptions ... Read More

  • Sunscreen Products - China - August 2019

    ... and ingredients. Future opportunity lies in meeting consumers’ trade-up demand for safer products boasting natural ingredients and ease of removal, offering comprehensive powerful protection in addition to occasion-suitable SPF/PA values, and developing segmented product lines ... Read More

  • Sweet & Nut Spreads - UK - August 2019

    ... sugar content results in a less sweet taste and more sophisticated flavour profile, this could also help companies retain users in the category for longer. Alice Baker, Research Analyst This Report looks at the following ... Read More

  • Tea and RTD Teas - US - August 2019

    ... from other beverages, and RTDs are under scrutiny due to their sugar content, tea is well suited to address the needs of today’s consumers. Brands can complement tea’s natural health halo by developing products with ... Read More

  • The Generation Z BPC Consumer - UK - August 2019

    ... group, who are already involved in their BPC routines at a young age and buying their own products. Whilst much is speculated about the influence of bloggers, Gen Z are much more likely to trust ... Read More

  • Tourism Investment in South East Asia - International - August 2019

    ... response, each nation has identified its own investment priorities to expand tourism and create new revenues and job opportunities.” - Jessica Kelly, Senior Tourism Analyst This Report looks at the following areas: What are the ... Read More

  • Travel and Tourism - Jordan - August 2019

    ... a safe haven in a region of conflict, Jordan is enticing tourists by opening up the skies, and developing new niche segments to encourage the seasonal and regional spread of tourism.” – Jessica Kelly, Senior ... Read More

  • Travel and Tourism - Senegal - August 2019

    ... despite the negative effect of the Ebola crisis in West Africa, reaching 1.37 million visitors in 2017.” – Jessica Kelly, Senior Tourism Analyst This report looks at the following areas: What are the factors driving ... Read More

  • Fashion & Sustainability - UK - August 2019

    ... fashion retailers doing more to help them shop more ethically and sustainably. However, with so many conflicting messages regarding what is, and what is not, sustainable, many shoppers are finding it difficult to discern which ... Read More

  • Innovative Retailing - China - August 2019

    ... purchasing decisions as convenient as possible. Pop-up stores are an effective tool to strengthen companies’ sales and marketing capabilities. Mini karaoke booths, vending machines, mystery boxes and micro workout pods can become effective retail formats ... Read More

  • On-premise Restaurant Technology - US - August 2019

    ... are still not very accepting of fully-automated restaurant concepts. Operators should lean into consumer-friendly tech solutions such as pre-ordering options and tableside payments for sit-down meals, but they should not yet do away with human-derived ... Read More

  • Shopping for Household Care Products - US - August 2019

    ... younger shoppers express a willingness to try new products, particularly those that meet their natural and eco-friendly interests. While the majority of household care purchases still happen in-store, consumers continue to slowly migrate online for ... Read More

  • Sporting Goods Retail - US - August 2019

    ... fuel demand for sporting goods in the future. However, more often than not, people are buying sporting goods at places other than stores that specialize in this area. Specialty sporting goods retailers aren’t staying top-of-mind ... Read More

  • The Luxury Consumer - US - August 2019

    ... male consumers, however, recognizable brand names are still an important part of signaling a luxurious lifestyle. Designer brands must be able to interpret a redefined luxury and demonstrate their value through quality, expediency, customization and/or ... Read More

  • Sexual Health - UK - August 2019

    ... largest segment continuing to slide and pulling down overall category value as a result. Society has become more open about taboo topics, but there remains a stigma around discussing sexual health that has been further ... Read More

  • Travel and Tourism - Ghana - August 2019

    ... as a weekend getaway. Nigeria has a growing middle class and like many other people with the time and money to travel, they take short breaks from their (stressful) daily lives.” – Jessica Kelly, Senior ... Read More

  • Travel and Tourism - Lebanon - August 2019

    ... vibrant art and music scene, along with culinary excellence and numerous architectural wonders. Tourism is a major economic sector and now the country is rapidly reacquiring its reputation as a safe place to visit, the ... Read More

  • Travel and Tourism - Zambia - August 2019

    ... some say its flagship national park, South Luangwa, is one of the continent’s very best. Consequently, the country is taking big strides to take advantage of its natural and cultural highlights, aiming to position Zambia ... Read More

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