Mintel International Group Ltd.

Minitel Reports provides the world’s leading companies with the valuable insight and powerful inspiration to produce strategic, innovative, targeted, and effective marketing strategies for more than 30 years.

Recognized internationally as a market analyst, Mintel creates around 600 Reports into US, European, and UK-specific markets every year. Our series of Reports provides you a fresh perspective of all the main food and drink, retail, leisure, consumer goods, and travel markets. Mintel also carries a strong reputation for our research into changing consumer lifestyles and the effects on business.

Every Report includes an innovative breakdown of a market’s dynamics and prospects, allowing you to strategize efficient business plans for both the long-and short-term.

While breakdown of a market’s main influencers assists you to follow competitors or pin-point new entry points, creative consumer research gives you the opportunity to sharpen your services to consumer demand; an excellent method of boosting sales and growing your market share.

Use Mintel Reports to identify what drives or scares consumers from making purchases, what their perspective of your business is, and discover how to best reach valuable target audiences.
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1957 Reports from Mintel International Group Ltd.

  • Beauty Devices - US - October 2019

    ... to struggle in the face of long replenishment cycles and preference for more natural-looking, healthy hair. Skincare devices continue to grow as technology fuels innovation and creates opportunity for women to get personalized, salon-quality treatments ... Read More

  • Air Care - UK - September 2019

    ... by being more transparent about products and innovating to cater to emotional desires will help brands achieve a superior consumer connect and stand out from the growing influence of own-label.” – Arpita Sharma, Global Household ... Read More

  • Attitudes towards Sugar and Sweeteners - UK - September 2019

    ... to limit or reduce sugar in their diet. This underscores that sugar reduction remains an imperative for food and drink operators, not just to meet government measures, but because of consumer demand.” – Anita Winther, ... Read More

  • Bread - UK - September 2019

    ... permission to position their products as contributing to healthy lifestyles. “Similarly, tapping into current interest in gut health through emphasising bread as an easy way to get fibre into people’s diet continues to provides a ... Read More

  • Consumer Payment Preferences - US - September 2019

    ... most of their devices, yet credit, debit, and cash remain the most popular ways to pay." - Chris Shadle, Financial Services Analyst This report will look at the following areas: Cards and cash remain top ... Read More

  • Consumers and Retail Banking - UK - September 2019

    ... easy to set up a new bank account that consumers find they don’t need to commit to fully switching to get the advantages of using different providers. Remarkably it appears that just as banks are ... Read More

  • Digital Trends Quarterly - UK - September 2019

    ... more information about their products for later review. People are never going to buy a pension or book a holiday through their digital assistant while they’re waiting for a train, but they could be encouraged ... Read More

  • Equity Investing - UK - September 2019

    ... lower amounts, easier and cheaper. Regulators are looking to improve competition, lowering barriers to entry and exit, which will further democratise access and switching. Despite the challenges, opportunities abound for providers willing to expand the ... Read More

  • European Retail Briefing - September 2019

    ... includes: Analyst Comment on Zalando increasing its engagement with circular fashion An overview of the latest European Retail sales Highlights of the latest Retail trend observations across Europe. Monthly headlines and retail news across Europe. Read More

  • Financial Services Disruptors - UK - September 2019

    ... persuading consumers of their security credentials, despite lacking a history of secure trading.” – Rich Shepherd, Associate Director – Financial Services This report examines the following issues: Security concerns hold disruptors back Innovative disruption is ... Read More

  • Flavor Innovation on the Menu - US - September 2019

    ... Adventurous Eaters: young and Hispanic consumers. Millennials in particular are hungry for less-common flavors and ingredients on the menu, spanning everything from sour flavors to seafood sauces. Operators will also need to invest more in ... Read More

  • Food and Non-food Discounters - UK - September 2019

    ... organic openings. Aldi and Lidl are increasingly blurring the lines between discount and convenience in the UK. The non-food discounters, however, are making fewer strides to adapt to the modern consumer. While they remain popular ... Read More

  • Hot and Cold Cereal - US - September 2019

    ... decrease from 2018. The cold segment dominates cereal sales, and its performance largely influences category success or lack thereof, to no avail of hot cereal’s stability. Growth in the category will rely on moving past ... Read More

  • Household Appliances - Ireland - September 2019

    ... Moving forward consumers are shown to be more concerned with the environment, and likely will see their purchase decisions guided by energy efficiency, recyclability and other green credentials.” - Brian O’Connor, Senior Consumer Analyst This ... Read More

  • Long-haul vs Short-haul Holidays - UK - September 2019

    ... increasingly frequently, demand for environmentally-friendly choices will increase as consumers seek guidelines on how to limit their carbon footprint.” – Marloes de Vries, Travel Analyst This report examines the following issues: Catering for those interested ... Read More

  • Marketing to Black Moms - US - September 2019

    ... in her home out of necessity, and the sacrifices she makes now drive her to redirect her dreams toward herself in the future. But for now, her main concern is instilling a sense of happiness, ... Read More

  • Marketing to Hispanic Moms - US - September 2019

    ... share would indicate. Meanwhile, Hispanic moms are raising almost one in four US children, which means their influence will be felt even more strongly among the next generation of consumers. In a culture that still ... Read More

  • Marketing to Outdoor Lovers - China - September 2019

    ... to participate. Outdoor lovers, especially when seeking professional guidance, find it difficult to make choices. It is essential for outdoor clothing and equipment brands to think about not only how to differentiate their products from ... Read More

  • Media Trends Autumn - UK - September 2019

    ... and BBC/ITV all poised to introduce new options, while removing their content from the current dominant players. We are, though, likely to see significant consumer pushback to this change.” – Rebecca McGrath, Senior Media Analyst Read More

  • Men's Attitudes towards Haircare and Skincare - UK - September 2019

    ... still not capitalising on male interest in these categories. Despite high interest in male brands, mass-market retailers continue to have limited availability of male-specific lines. Men turn to their peers for inspiration for their hair ... Read More

  • Organizing the Home - US - September 2019

    ... the home storage and organization industry. Organizing the home is no longer a seasonal activity and retailers have a unique opportunity to increase participation by providing tools and services that help adults achieve their organized ... Read More

  • Pay TV and Bundled Communication Services - US - September 2019

    ... entertainment behaviors. In addition to pay TV, household entertainment can include gaming, internet browsing and video streaming services. As such, consumer priorities have shifted toward high-quality internet as opposed to attractive TV channel packages." - ... Read More

  • Perimeter of the Store - US - September 2019

    ... frozen food aisle. A key to continued growth for perimeter is winning over younger adults, who are more likely to be drawn to other, more convenient options. Perimeter retailers need to offer the right balance ... Read More

  • Poultry & Poultry Substitutes - Ireland - September 2019

    ... of meat. The higher price point of poultry, particularly chicken, creates a dynamic market, but with a bigger push towards flexitarian and vegan lifestyles more opportunities exist in poultry substitutes.” – Emma McGeown, Research Analyst Read More

  • Pet Food - UK - September 2019

    ... food space. Greater transparency, for example through spotlighting ingredient provenance, will help build trust and create compelling points of difference. Greener packaging, meal kits for making pet food at home, all-British ingredients and recipes featuring ... Read More

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