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Mintel International Group Ltd.

Minitel Reports provides the world’s leading companies with the valuable insight and powerful inspiration to produce strategic, innovative, targeted, and effective marketing strategies for more than 30 years.

Recognized internationally as a market analyst, Mintel creates around 600 Reports into US, European, and UK-specific markets every year. Our series of Reports provides you a fresh perspective of all the main food and drink, retail, leisure, consumer goods, and travel markets. Mintel also carries a strong reputation for our research into changing consumer lifestyles and the effects on business.

Every Report includes an innovative breakdown of a market’s dynamics and prospects, allowing you to strategize efficient business plans for both the long-and short-term.

While breakdown of a market’s main influencers assists you to follow competitors or pin-point new entry points, creative consumer research gives you the opportunity to sharpen your services to consumer demand; an excellent method of boosting sales and growing your market share.

Use Mintel Reports to identify what drives or scares consumers from making purchases, what their perspective of your business is, and discover how to best reach valuable target audiences.
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1563 Reports from Mintel International Group Ltd.

   
  • Fruit - US - June 2018

    ... category’s largest segment – fresh – there is a relative lack of brand power, as private label options dominate in terms of sales. In fact, private label options resonate throughout the category’s segments. Key to ... Read More

  • Yogurt - China - August 2018

    ... texture, and the introduction of new product formats will be the main impetus, driving the premiumisation trend. Local brands have started to join the national competition, which is good for the market to stay in ... Read More

  • Women's Beauty and Grooming Routines - China - August 2018

    ... especially previously niche categories. The next steps could be expanding more segmented skincare products depending on the season, skin conditions, or used in the daytime and night, to further boost experimentation and repertoire usage.” - ... Read More

  • Travel and Tourism - Bahamas - August 2018

    ... dramatic increase over 2017, are certainly pointing in that direction. There are challenges however.” – Jessica Kelly, Senior Tourism Analyst This report looks at the following areas: What is one of the major weaknesses of ... Read More

  • Airlines in the US - August 2018

    ... competition from high-speed rail so far, but this is set to change in the medium term. The trend towards consolation of the sector is likely to continue.” - Jessica Kelly, Senior Travel Analyst This report ... Read More

  • Bathroom and Bathroom Accessories - UK - August 2018

    ... key factor in drawing customers away from retailers with shops, but there is more to it than this. Consumer expectations of shopping are changing and people expect to be able to get what they want ... Read More

  • Black Consumers and Cleaning the House - US - August 2018

    ... a relaxing environment away from the outside world. Product and brand considerations, budget constraints, and routines impact Black consumers’ desire and approach to cleaning the house." - Toya Mitchell, Multicultural Analyst This report looks at ... Read More

  • Cause Marketing - US - August 2018

    ... creates an environment in which corporations can use their cause marketing initiatives to build affinity with a consumer base that has a predilection for charitable support. However, companies need to be smart about what causes ... Read More

  • Consumer Attitudes towards Challenger Brands - UK - August 2018

    ... doing so. However, consumers need help to filter through the growing number of providers to find those that are most relevant to them.” – Jessica Galletley, Senior Financial Services Analyst This report looks at the ... Read More

  • Consumers and the Economic Outlook - Quarterly Update - UK - August 2018

    ... on their own financial situations, which are currently in a pretty healthy state. The base rate rise will make it harder for some, but the general outlook is positive as long as employment figures stay ... Read More

  • Frozen and Chilled Ready Meals - China - August 2018

    ... Retail, Mintel believes the category still has strong potential. Indeed some leading players’ efforts with new product innovation are already paying off. What players need to do more is changing people’s perception that ready meals ... Read More

  • Furniture Retailing - US - August 2018

    ... increasing types of living situations, which creates more housing needs. Still, replacement dominates purchases, and consumers need new reasons and options to encourage more shopping. Future growth will be impacted by how and where consumers ... Read More

  • Hot Drinks - Ireland - August 2018

    ... value sales increase slightly. Moving forward a key challenge for hot drink brands will be creating the ‘barista’ experience at home.” – Brian O’Connor, Senior Consumer Analyst This Report looks at the following areas: The ... Read More

  • Household Appliances - China - August 2018

    ... a more relaxed and cosy environment at home, hence improving the quality of life works as the top trigger and motivates them to adopt more advanced appliances (eg air purifiers and electric ovens have been ... Read More

  • Indonesia Outbound - August 2018

    ... their discretionary income on experiences, not just consumer goods. The ease of researching and planning travel through smartphones is making travel all the more accessible.” - Jessica Kelly, Senior Tourism Analyst This report looks at ... Read More

  • Lifestyles of Generation Z - UK - August 2018

    ... “hyper-connectivity” that is arguably having a very real impact on their mental health. From a commercial perspective this underlines opportunities for more brands to engage with the young about their mental wellbeing, and to help ... Read More

  • Nuts, Seeds and Trail Mix - US - August 2018

    ... capitalize on increasing consumer interest in snacking and on healthier snack options, in particular. The challenge for the category will be in offering options that not only meet those demands, but which do so at ... Read More

  • Occasionwear (including partywear & bridalwear) - UK - August 2018

    ... new fashion for a variety of different occasions which is helping to buoy demand throughout the year. As retailers look to capitalise on the strength of the category, competition in the market is rising and ... Read More

  • Online Grocery Shopping - US - August 2018

    ... Unlike other major product categories, adoption of online shopping in this sector has been slow, namely due to consumers’ strong preference to shop in-store, coupled with concerns about food arriving fresh and undamaged upon delivery. ... Read More

  • Premium Food and Drink - What Will Consumers Pay More For? - Ireland - August 2018

    ... snacks, alcohol and soft drinks, yet are drawn to own-label milk, baked sweet goods and prepared foods. Mintel’s research highlights that Irish consumers are willing to pay more for factors such as freshness as well ... Read More

  • Sandwiches, Subs and Wraps - US - August 2018

    ... chains are expanding units and growing sales. However, the category is crowded, with grocery stores, convenience stores, and coffee shops creating a complex, competitive landscape. Sustained growth will hinge on meeting consumers’ quest for value, ... Read More

  • SUVs and Crossovers - US - August 2018

    ... every brand. SUVs and crossovers range in many ways, seating, cargo space, towing capacity, and cost are just some of the choices shoppers have. Car shoppers of various lifestyles will find the utility that SUVs ... Read More

  • Travel and Tourism - Barbados - August 2018

    ... year. As a mature tourism market, Barbados faces tough competition from its Caribbean neighbours and it can be challenging to sustain growth rates.” – Jessica Kelly, Senior Tourism Analyst This report looks at the following ... Read More

  • Travel and Tourism - Nicaragua - August 2018

    ... extraordinarily special eco-lodges’ by travel magazine giant Conde Nast Traveller, Nicaragua is an aspirational country for global adventure tourists who are keen to discover the next undiscovered destination. While currently suffering from civil unrest that ... Read More

  • Airlines - UK - August 2018

    ... for holidays. However, they will be keeping an eye on spending as the Pound remains weak. Airlines that help consumers manage their spending will stand out from the crowd.” – Fergal McGivney, Senior Travel Analyst ... Read More

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