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Mintel International Group Ltd.

Minitel Reports provides the world’s leading companies with the valuable insight and powerful inspiration to produce strategic, innovative, targeted, and effective marketing strategies for more than 30 years.

Recognized internationally as a market analyst, Mintel creates around 600 Reports into US, European, and UK-specific markets every year. Our series of Reports provides you a fresh perspective of all the main food and drink, retail, leisure, consumer goods, and travel markets. Mintel also carries a strong reputation for our research into changing consumer lifestyles and the effects on business.

Every Report includes an innovative breakdown of a market’s dynamics and prospects, allowing you to strategize efficient business plans for both the long-and short-term.

While breakdown of a market’s main influencers assists you to follow competitors or pin-point new entry points, creative consumer research gives you the opportunity to sharpen your services to consumer demand; an excellent method of boosting sales and growing your market share.

Use Mintel Reports to identify what drives or scares consumers from making purchases, what their perspective of your business is, and discover how to best reach valuable target audiences.
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1383 Reports from Mintel International Group Ltd.

  • Oral Hygiene - China - March 2018

    ... Niche brands like Lion and Kao become more competitive and are posing challenges to big players by impressing consumers with good results.” – Vicky Zhou, Research Analyst This Report looks at the following areas: Opportunities ... Read More

  • Property and Casualty Insurance - US - March 2018

    ... is yet to be significantly impacted by these developments. Because it is easier to attract new, young customers than it is to get older ones to switch, insurers should focus not just on price but ... Read More

  • Rail Travel Worldwide - March 2018

    ... as state-run monopolies. Now this is changing as markets are being liberalised to allow new entrants, in a way similar to the air transport sector where the move to deregulate began roughly 40 years ago. ... Read More

  • Technology and the Modern Traveller - March 2018

    ... networks) has perhaps had the biggest impact – leading the way for a wealth of technological innovations that modern travellers increasingly take for granted.” - Jessica Kelly, Senior Tourism Analyst This Report looks at the ... Read More

  • The Leisure Outlook - Quarterly Update - UK - March 2018

    ... begin to struggle if consumers begin to increase their saving habits. There is a growing range of eating out venues so pubs and restaurants need to stay innovative.” – Helen Fricker, Associate Director – Leisure Read More

  • Digital Trends (Consumer) - US - March 2018

    ... determining the best points of contact; adding to the difficulty of this task is the finding that the same demographic groups run above average in the use of most digital media (including young adults age ... Read More

  • Food Packaging Trends - UK - March 2018

    ... set to heighten demand for alternative materials. Responding to the shifting demographic backdrop is also vital, given the growing number of small households and the ageing population." – Alyson Parkes, Research Analyst This report examines ... Read More

  • Health Food Retailing - UK - March 2018

    ... on the market. The most important factor for specialists is trust, both as a way to combat the threat of the competition but also to persuade shoppers to take a risk on the latest products”. ... Read More

  • Bottled Water - UK - March 2018

    ... this a more severe challenge for bottled water. Widespread feelings of guilt among consumers over the plastic waste generated by drinking bottled water highlight that the category needs to show initiative in tackling the issue ... Read More

  • Hispanic Beauty Consumer - US - March 2018

    ... oriented. The challenge for beauty brands is to transform the interest Hispanic women have in beauty trends into action. To do that, brands may need to incorporate functional claims, such as effective results, and products ... Read More

  • Marketing to Kids and Tweens - US - March 2018

    ... time appealing to kids. Gaining an understanding of the topics that kids are interested in, and areas where parents are supportive, can help guide brand strategy. Additionally, looking at kids’ perceptions of brands at different ... Read More

  • Nutrition and Performance Drinks - US - March 2018

    ... years. A relatively positive economic climate has allowed consumers to spend more on drinks that promise added value. A slowdown is seen in 2017 due to competing categories getting into the functional space, sometimes with ... Read More

  • Bundled Communications Services - UK - March 2018

    ... have also been benefitting from increasing uptake of mobile as part of a bundle of services, and effective handling of competition from over-the-top media. By improving and diversifying their own video content, pay-TV can continue ... Read More

  • Consumers and the Economic Outlook - Quarterly Update - UK - March 2018

    ... people seem able to separate these macro-economic concerns from their own personal financial situation. Unemployment remains at record lows, and while average wages are still increasingly more slowly than prices, the gap between the two ... Read More

  • Convenience Store Foodservice - US - March 2018

    ... rate relative to previous years. C-stores tend to have a loyal consumer base that drives most foodservice purchases. Though these consumers are important, operators need to focus on converting more general customers to foodservice customers. ... Read More

  • Convenience Stores - US - March 2018

    ... as it looks toward other product areas and innovations to drive sales. Leading retailers in the industry are focused first and foremost on adding healthier food and beverage items to their assortments. Beyond that, big ... Read More

  • Disposable Baby Products - US - March 2018

    ... first – or at least the safest option within their budget. Looking forward, parents’ need for durable products is not expected to change, and a preference for familiar brands will remain; however, interest is growing ... Read More

  • Men's Haircare - UK - March 2018

    ... suggesting further opportunities for NPD. With the majority of men buying their own haircare products, engaging men in retail environments remains important, particularly as online retailers innovate in ways to attract this demographic.” – Roshida ... Read More

  • Menswear - UK - March 2018

    ... to do more to stand out and differentiate their offer.” – Tamara Sender, Senior Fashion Analyst This report examines the following issues: Who are the winners and losers? Which demographics are driving sales? What can ... Read More

  • Mortgages - UK - March 2018

    ... things to come over the next few years. While mortgages are still in high demand, the challenges of Brexit uncertainty, squeezed household incomes and concerns over interest rate rises will limit performance.” – Rich Shepherd, ... Read More

  • Online Grocery Retailing - UK - March 2018

    ... as it strives to evolve to cater not just for big-basket supermarket-style shops but also for smaller top-up-based shops.” - Nick Carroll, Senior Retail Analyst Taking time to talk: finding a place for voice in ... Read More

  • Special Interest Holidays - UK - March 2018

    ... of the UK adult population say they are interested in a dedicated special interest holiday. Younger people are looking for ways to discover new passions and interests, and are especially open to using technology to ... Read More

  • Activities of Kids and Teens - US - March 2018

    ... a significant role in the types of activities kids are participating in now, and are interested in doing more of in the future. However, despite prevalent usage of connected devices, kids are skeptical of what ... Read More

  • Baby Food and Drink - US - March 2018

    ... the category is expected to leverage a number of healthy attributes and claims in premium-positioned products. Parents are seeking healthy attributes above all other interests, though there remains potential for products positioned as convenient and ... Read More

  • Black Beauty Consumer - US - March 2018

    ... her knowledge of expected benefits, and most importantly, her ability to find products in the right shades to create her desired look. Her beauty product choices are influenced by a variety of sources, but all ... Read More

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