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Sony PlayStation Vita: Mobile Console vs. Cellphone-based Gaming Market 2012-2017

Japanese electronics giant Sony with proven selling experience of Japan market launched its new dedicated console gaming device for high-end handheld portable console market named PlayStation Vita in North and Latin America, Europe, PAL regions, and Singapore on February 22, 2012.

We see this development as an evolution of gaming as the portable handheld gaming market, including consoles, have gone through a massive revitalization in last 10 years. The notable shift has taken place on gaming preference shifting from hard-core gamer to casual gamer. However, Mind Commerce observes that there remains a market opportunity among niche target group for portable handheld gaming devices (such as PS Vita) with multifunctional capabilities such as digital download facility PS store.

This research includes:

  • Vita platform development market opportunity analysis
  • Analysis of console vs. mobile/cellular gaming marketplace
  • Vita & console gaming market projections through 2012-2017
  • Evaluation of PS Vita positioning as dedicated premium gaming device
  • Vita competitive positioning vs. smartphones, market prospects, and more
Key Findings:
  • The US will hold 60% of device market share by 2017
  • Device unit sales is expected to growth by 1358% through 2017
  • The average game unit sale is expected to reach 52.5 billion by 2017
  • Average gamers’ game units consumption is expected to reach 3 from 1.5
  • Sony will hold the market lead by 40% market share defeating Nintendo behind
Target Audience:
  • Mobile network operators
  • Electronic gaming device manufacturer
  • Video Game publishers and developers
  • Social game and Casual game publishers or developer
  • Gaming infrastructure providers (equipment, software, and services)


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1.0 MARKET OVERVIEW AND PLAYSTATION VITA (PS VITA) LAUNCH
1.1 PS VITA MARKET BACKGROUND
1.2 UK LAUNCH CROWD INDICATE ABSOLUTE POTENTIAL
1.3 PS VITA MARKET POSITIONING
2.0 PS VITA LAUNCHING OFFER REVIEW
2.1 PRICING IN US, UK & AUSTRALIA
2.2 5 PS VITA LAUNCHING GAMES TITLE
3.0 COMPETITIVE LANDSCAPE OF PS VITA
3.1 TECHNICAL SUPERIORITY WITH CONSOLE DEVICE
3.2 DIGITAL DOWNLOAD FACILITY: PS STORE
3.3 PARTNERING WITH VODAFONE
3.4 USER CONVENIENCE OF PS VITA DEVICE
3.5 PS VITA VS. MOBILE DEVICE
4.0 PS VITA GAME TITLE REVIEW: 10 BEST GAMES INCLUDING PRICE
5.0 PS VITA & CONSOLE GAMING MARKET PROJECTION
5.1 VITA CONSOLE UNIT SALES PROJECTION 2012 – 2017
5.2 REGIONAL UNIT SALES DISTRIBUTION OF PS VITA CONSOLE 2012 – 2017
5.3 PS VITA GAME UNIT SALES PROJECTION 2012 – 2017
5.4 CONSOLE GAMING MARKET SHARE 2011 – 2017
5.5 DEDICATED VIDEO GAMER PROJECTION 2011 – 2017
5.6 CONSOLE GAMING REVENUE 2012 – 2017
5.7 CONSOLE VS. MOBILE GAMING REVENUE 2012-2017
6.0 PS VITA PLATFORM DEVELOPMENT PROJECTION
7.0 OPPORTUNITY ANALYSIS WITH PS VITA
7.1 OPPORTUNITY FOR GAME PUBLISHER & GAME DEVELOPER
7.2 OPPORTUNITY FOR TELECOM OPERATORS & BRANDS
List of Figures
Figure 1: The UI of Sony PS Vita (copyright: Sony)
Figure 2: Fan Crowd on London's Oxford Street for the Vita launch (copyright: telegraph UK)
Figure 3: PS Vita console sales projection 2012 - 2017
Figure 4: Vita console sales Japan vs. US vs. Worldwide 2012 – 2017
Figure 5: Game Unit Sales Projection of PS Vita 2012 - 2017
Figure 6: Sony vs. Nintendo vs. Other Console Gaming Market Share 2011 – 2017
Figure 7: Dedicated video gamer, US vs. Worldwide Projection 2011-2017
Figure 8: Revenue projection from Console gaming 2012 – 2017
Figure 9: Console vs. Mobile gaming revenue share 2012-2017

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