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Social Business Services in the Cloud: Market and Forecast Analysis 2013-2018

Enterprise organizations are challenged with adopting optimized social business practices while integrating global teams, driving innovation, and increased productivity. The promise of Social Business Services in the Cloud is to transform customer information into a competitive advantage through a combination of insights and real-time customer experience/perceptions. Actionable information is derived through leveraging Big Data and related analytics.

Deployment to date indicate great potential with revenue improvements of 28% and 108% positive ROI. Despite great opportunities, deployment and operational challenges remain, including ensuring reliable and secure infrastructure, secured system, and network management.

Social Business Services in the Cloud: Market and Forecast Analysis 2013-2018 analyzes the enterprise social software platform market and cloud deployment ranging from SMBs to enterprise-level organizations. The report includes SWOT analysis and comparative analysis by vendor, product, and solution. The report provides forecast analysis and a view into the future of Social Business Services in the Cloud.

Target Audience:

  • Network operators
  • Social networking companies
  • Cloud infrastructure companies
  • Enterprise companies of all types
  • Social and cloud application developers
Key Findings:
  • A landmark year for social/cloud in the enterprise, 2013 marks at least 50% of global enterprise will adopting social collaboration
  • IBM is ranked number one among social platform vendors with considerable customer market share and will remain be the same
  • The enterprise social and cloud collaboration software platform marketplace revenue is predicted to reach US$ 5.9 billion by 2018
  • Worldwide enterprise collaborative IT spending is expected to grow at 26.1% CAGR representing an overall $ Trillion opportunity by 2018
Companies/Organizations in Report:

IBM, Salesforce, Microsoft, Yammer, NewsGator, Jive, Telligent, Socialtext, Mzinga, Communispace, Lithium, SucessFactors, Citrix, Oracle, Saba, Cisco, Orange, Accenture, Alcatel-Lucent, Dell, Siemens, Liveperson, LinkedIn, Facebook, Twitter, Ford, Satel Oy, Pt Bambu Desa, Ferring Italy, CME Federal Credit Union, American Family Insurance, Add Council & DDB


1.0 Executive Summary
2.0 Defining Social Businesses Services
2.1 Types Of Social Business Service
3.0 Market Trend And Future Prediction
3.1 Social & Cloud Computing Convergence
3.2 Mobile Become The Governing Power Of Social Business
3.3 Giant Vendors For Social Business Solutions Will Be Rocking Still
3.4 New Stakeholders In Organizations
3.5 Security And Compliance For Social Media Will Become More Importance
4.0 Social Business Services In Cloud Paradigm: An Overview
4.1 Linkedin: Online Recruitment Business
4.1.1 Benefit Analysis
4.1.2 Comparative Analysis With Facebook, Twitter, And Other Online Recruitment Business
4.2 Restaurant Business: A Case On Pt Bambu Desa
4.2.1 Solution
4.2.2 Benefits
4.3 Electronics & Telecom: Satel Oy Situation
4.4 Car Company: Ford Case
4.4.1 Benefits
4.5 Ngos Leveraging Cloud
4.5.1 Overview And Benefit Analysis
4.5.2 Cloud And Convergence Trend
4.5.3 Success Case: Climate Research Powered By The Cloud
4.5.4 Success Case: Advocacy Through Social Media
4.5.5 Success Case : Partners And Network Management In The Cloud Era
5.0 Emerging Next Generation Opportunity
5.1 Online Recruitment Business
5.2 Online Advertising
5.3 Software Development
5.4 Health Care
5.4.1 Combat Counterfeit Drugs
5.4.2 Growth In Pharmaceutical Industry
5.5 Cloud Crm
5.5.1 Cloud Based Crm Service Vendors
5.5.2 Ferring Italy Spa Implementation Case Of Cegedim Relation Management’s Cloud-based Mobile Intelligence ™ Crm Case
6.0 Swot Analysis Of Cloud Based Social Business Services
6.1 Strengths & Opportunities
6.2 Weaknesses & Threats
6.2.1 Lower Cost For Mid-size Business Organization
6.2.2 Enterprise Tool Customization
6.2.3 Security Issue
6.2.4 Flexibility
6.2.5 Problem Of Identification
6.2.6 Adaption
6.2.7 Corruption
6.2.8 Transforming Traditional Business
6.2.9 Legal Liabilities
7.0 Ecosystem Market Player Analysis
7.1 Vendor
7.2 Cloud Service Providers
7.3 Social Media
7.4 End Customer / Consumer
7.5 Software Manufacturer Companies
7.6 Government
7.7 Telecommunication
8.0 Vendor Analysis
8.1 Ibm
8.1.1 Ibm Smartcloud
8.1.2 Ibm Smartcloud Orchestrator
8.1.3 Ibm Connections And Ibm Notes And Domino Social Edition 9
8.2 Salesforce
8.2.1 Chatter
8.2.2 Salesforce Social Crm
8.3 Microsoft
8.3.1 Microsoft Office 365 And Connected Experience
8.3.2 Public Cloud - Windows Azure
8.3.3 Private Cloud - Windows Server And Systems Center
8.3.4 Microsoft Dynamics Crm Online
8.3.5 Sharepoint 2013
8.3.6 Microsoft Skydrive
8.3.7 Orange And Microsoft Cloud Partnership Case
8.4 Yammer
8.4.1 Yammer And Office 365
8.4.2 Yammer And Sharepoint Server
8.5 Newsgator
8.5.1 Success Case With Accenture
8.5.2 Success Case With Cme Federal Credit Union
8.5.3 Success Case With American Family Insurance
8.6 Jive
8.6.1 Jive Social Business Platform
8.6.2 Success Case Of Jive Social Intranet With Alcatel-lucent
8.6.3 Success Case With Liveperson
8.7 Telligent
8.7.1 Success Case With Dell
8.8 Socialtext
8.9 Mzinga
8.9.1 Mzinga Omnisocial
8.10 Communispace
8.10.1 Full-service Solution
8.10.2 Bullying Prevention Campaign Case With Ad Council And Ddb
8.11 Lithium
8.11.1 Lithium Social Web: The Social Customer Experience Platform
8.11.2 Social Solutions For Marketing, Commerce And Support
8.12 Successfactors: An Sap Company
8.12.1 Successfactors Bizx Suite
8.12.2 Success Case With Siemens
8.13 Citrix
8.13.1 Goto Cloud Services
8.14 Oracle Social Services
8.15 Saba Poople Cloud
8.16 Cisco Webex Social
9.0 Swot Analysis Of Key Enterprise Social Software: Webex Social Vs. Yammer & Sharepoints Vs. Ibm Connections Vs. Jive Vs. Socialtext
10.0 Market Prediction And Analysis 2013 - 2018
10.1 Cloud Solutions And Social Business Future In Next 5 Years
10.2 Social Cloud Solutions Framework Forecast In Next Five Years
10.3 Application Paradigm, Measurement And Collaborative Technologies In Next 5 Years
10.4 Collaborative Enterprises It Spending Forecast 2013 - 2018
10.5 Enterprise Social & Cloud Platform Market Revenue 2013 - 2018
10.6 Vendor Solution Revenue Forecast 2013 - 2018
10.7 Social Collaboration Platform Adoption Rate By Enterprise–level Organizations 2013 - 2018
11.0 Conclusions And Recommendations
11.1 Recommendation For Enterprise Social Software Platform Vendors
11.2 Recommendation For Enterprise Social Software Platform User Organizations
List of Graphs
Figure 1: Ranking of Reasons of Cloud Adoption among Social Businesses
Figure 2: Market Share of Online Recruitment Business: Linkedin vs. Facebook vs. Monster vs. others
Figure 3: Product Supported by Ozmosis
Figure 4: Major Obstacles of Cloud Based Social Business Services
Figure 5: Ecosystem Graph of Cloud Social Business Services
Figure 6: Ratios between External vs. Internal Social Media
Figure 7: Market Share of Social Networking Media
Figure 8: Software Sales to Run Corporate Social Network Revenue 2013-2018
Figure 9: Impact of Social Cloud Business Services on Government 2013 - 2018
Figure 10: Ranking of Vendors as per Sales Revenue
Figure 11: IBM’s Investment for Business Partner Growth
Figure 12: SaleForce Solution Dimensions for Social Business
Figure 13: Salesforce Chatter Dynamic Interface
Figure 14: Upcoming Enhanced Experience with Yammer social and Office 365
Figure 15: Jive Social Business Platform Screenshot
Figure 16: Full-Service Solution Sketch
Figure 17: Interface of Bullying Prevention Campaign Site
Figure 18: Lithium Social Customer Experience Platform
Figure 19: Future Social Cloud Solution Framework 2013 - 2018
Figure 20: Enterprise Social Network and Collaborative Technologies
Figure 21: Collaborative Enterprises IT Spending on Mobile + Cloud Services + Social Networking + Big Data Analytics Services 2013 - 2018
Figure 22: Fortune 500 Company CMO’s Sector Preference IT Spending
Figure 23: Revenue Forecast for Enterprise Social and Cloud Collaboration Market 2013 - 2018
Figure 24: Key Social Enterprise Vendor Solution Revenue Forecast 2013-2018
Figure 25: 2013 – 2018 Adoption rate of Social Collaboration Platform by Enterprise

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