Most convergence is overhyped. This is not the case with Social, Mobile and Cloud (SoMoClo) as the merging of mobility with everything social and applications relying upon cloud-based technologies will cause significant business transformation.
SoMoClo will cause some paradigm shifts including:
What one does
How one does it
Where one does it
With whom one does things
How view the world of work and play
SoMoClo services will lead to innovation, transformation and concatenation of IT computing services, tools and realignment of resources. It will further blur the lines between work/vocation, personal/family and play. This research analyzes the current technology for SoMoClo, market development, and anticipated market direction. The report provides valuable guidance, market analysis, and predictions.
Social media companies
Mobile network operators
Mobile software developers
Cloud based service providers
Mobile infrastructure providers
Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.
We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.
In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.
We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.
We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.
Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.
Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.
Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.