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Rich Communications Services (RCS): Market Opportunities and Forecast 2013 - 2018

Executive Summary
Introduction
Voice over LTE (VoLTE)
The Benefits of “Dialable” VoIP
Rich Communications Service (RCS)
RCS is a Value-added Service (VAS)
RCS/joyn®
Release Standards and joyn
RCS/joyn® Status
Issues and Challenges with RCS/joyn
RCS without joyn
RCS Technical and Business Issues
Overview
RCS and IMS
RCS Use Cases
Core RCS Feature Functionality
Rich Calls
Rich Messaging
RCS and Video
Enhanced Address Book
Future RCS Functionality and Applications
RCS in Mobile Commerce
RCS and Cloud Storage/Access
RCS and LTE Direct
RCS Market Analysis and Forecasts
RCS/joyn Revenue Forecasts
RCS Market Drivers
RCS vs. OTT Applications
No Cost and Low Cost VoIP
No Cost and Low Cost Texting
OTT Service Provider Comparative Analysis
Mobile Network Operators (MNO) versus OTT Players
MNO and OTT Coexistence?
RCS and Enterprise Customers
RCS and Social
RCS Industry Support
RCS and other VAS Enablers
Presence
Identity, Personal Data, and Preference Management
Telecom API and Management
Role and Importance of Telephony API
Summary and Recommendations
Appendix: NGN Technologies
Technical Overview of IMS and SDP
SDP Architecture
SDP and OSS/BSS
IP Multimedia Subsystem (IMS)
Technologies Supporting IMS
IMS and SIP
List of Graphs
Figure 1: Voice over LTE (VoLTE)
Figure 2: Dynamic Address Book (DAM)
Figure 3: Legacy Services, RCS-e, and RCS5
Figure 4: RCS and Network Topology
Figure 5: RCS, APIs, and Applications
Figure 6: Integrating Applications and Content with RCS
Figure 7: Mobile Commerce in RCS
Figure 8: OTT Service Providers vs. Mobile Operators
Figure 9:. Corporate/Enterprise Dashboard
Figure 10: Enterprise Dashboard: Employee Locator Application
Figure 11: RCS and Presence-enabled Applications
Figure 12: RCS and Services Blending
List of Tables
Table 1: RCS/joyn® Subscribers (M) by Region 2013-2018
Table 2: RCS/joyn® Subscriber Revenues by Region ($US M) 2013-2018
Table 3: RCS/joyn® Mobile Ad Revenue by Region, ($US M) 2013-2018
Table 4: Major OTT Communication Service Providers

Rich Communications Services (RCS): Market Opportunities and Forecast 2013 - 2018

RCS represents the first LTE-enabled value-added service (VAS) application for carriers. There are some pre-Voice over LTE (VoLTE) options, and a migration path for RCS that is pre-IP Multimedia Subsystem (IMS), but we ultimately see RCS adding most value with ubiquitous VoLTE coverage and IMS integration. We also see significant value via open API integration for various VAS applications focused on RCS. One of those applications is the so called Corporate or Enterprise Dashboard, which provides a key application for the carriers most valued customers.

This report provides analysis of the RCS market drivers, technical issues, forecast and future outlook. It is must reading for any company focused on monetizing LTE, IMS, and integrating VAS with carriers in a next generation IP environment.

Key Findings:

  • Forecast for RCS revenue from 2013 – 2018 representing incremental revenue
  • Presence, location, and API integration will key enablers of VAS applications for RCS
  • RCS represents arguably the first true LTE-based VAS application that carriers must deploy
  • Facing price erosion of core services (voice and data), carriers must deploy their own VAS applications
  • RCS lite represents a market entry strategy as a precursor to IMS deployment and integration for RCS-e
  • RCS provides the ability for a corporate entity to allow their employees to customize their own mobile experience via the RCS interface
  • Compared to all other applications, RCS is arguably the one that affords the incumbent network operators with the best opportunity to prevent them from becoming a so-called “dumb pipe”.
Target Audience:
  • Mobile network operators
  • Value-added service providers
  • Wireless device manufacturers
  • Telecom infrastructure providers
  • API providers and management companies
  • Content providers and commerce companies
  • LTE and IP Multimedia Subsystem integrators


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


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