Market Research Logo

Market Opportunity: Wi-Fi Direct

WiFi Direct allows devices to communicate directly with each other using methods similar to traditional Wi-Fi, except for the use of a central access point. Instead, the devices use a “Software Access Point” (Soft AP). Each device will have a radio transceiver, usually on a chip, which uses software to create an access point within the device itself. When two devices get within close range of each other the users can merely push a button. The devices will communicate directly with one another and negotiate which device will act as the access point rather than using a central access point.

Wi-Fi Direct will be built directly into consumer electronics and automatically scan the vicinity for existing hotspots and other similarly equipped devices, including phones, computers, TVs, and gaming consoles. Owners of most existing Wi-Fi-enabled devices will be able to upgrade to Wi-Fi Direct with a simple software download. While this creates opportunities for chipmakers and device makers, it may erode sales of other Wi-Fi compatible equipment.

Target Audience:

  • WiFi service providers
  • Cellular network operators
  • WiFi infrastructure providers
  • Wireless application developers
  • Computing and wireless device companies


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1.0 Executive Summary
2.0 Introduction
3.0 Technology Overview
4.0 Wlan Standards
5.0 Companies And Solutions
6.0 Lte Direct As Competition
7.0 Future Outlook
8.0 Summary And Solutions

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report