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Market Opportunity: Presence in IMS

As the value of all bearer services, including voice and raw data, become increasingly commoditized, there will be accelerated downward price pressure on voice services and even basic data service. This is driven by a variety of factors including increasingly great capacity, which will become even more of a supply-side factor with LTE. On the demand side, bear services, particularly data, continues to grow at a healthy pace, but there are limits to growth in bearer service for consumer and even enterprise usage. This drives the need for incumbent operators to recognize that core services will provide less marginal profitability over time and that profitability and revenue growth must come from deployment of Value-added Service (VAS) applications.

Presence represents a capability that facilitates the implementation of VAS applications. In other words, presence, like location determination is not an application by itself but rather is an enabler of applications that add value. This report evaluates presence in general, presence in IP Multimedia Subsystem (IMS) networks and applications, and analyzes some specific applications that will benefit from presence.

Target Audience:

  • Next Generation Network (NGN) suppliers
  • IMS equipment and software vendors
  • Mobile and fixed network operators
  • Systems integration companies


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


Executive Summary
Overview
Evolution of Presence
Presence Concepts and Definitions
Example Application: Presence and IPTV
Presence in IMS
Dynamic Address Book
Introduction
Implementation Methodologies
Unified Communications
Incoming Call Screening
Unified Messaging
Appendix: NGN Technologies
Technical Overview of IMS and SDP
SDP Architecture
SDP and OSS/BSS
IP Multimedia Subsystem (IMS)
Technologies Supporting IMS
IMS and SIP

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