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Microsoft Reliance on Facebook for Social Media: Analysis of Multiple Microsoft FB Sites

Over 700 billion minutes a month are spent on Facebook, 20 million applications are installed per day and over 250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites. Over 350 million people access Facebook via their mobile phone. Fourty-eight percent of young people say they now get their news through Facebook. Meanwhile, in just 20 minutes on Facebook more than one million links are shared, two million friend requests are accepted and almost three million messages are sent.

These statistics are not lost on Microsoft who, without their own social media/networking vehicle, relies upon FB for more than 160 sites of their own.

This research identifies and evaluates five different categories:

1. First impression
2. Basic Information
3. Above and Beyond Information
4. Update Frequency
5. Community Building

Audience:

  • Media planners, marketers, and advertisers
  • Social media/networking companies including Facebook, Google, and others
  • Anyone interested in the “coopetition” between Microsoft, Facebook, and others


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1.0 EXECUTIVE SUMMARY
2.0 MICROSOFT AND FACEBOOK
3.0 MAPPING MICROSOFT’S FACEBOOK SITES

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