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IP Multimedia Subsystem (IMS) : The Market for Applications & Services 2012-2017

This report presents a qualitative and quantitative analysis of the role of IP Multimedia Subsystem (IMS) in implementing rich multimedia applications. This report evaluates a variety of IMS market opportunities and places emphasis on a few key applications including:

  • Video Calls
  • Unified Messaging
  • Push-to-Talk
  • Wireless Wireline Convergence
  • Online Gaming
  • Video-on-Demand
The above applications are analyzed with respect to the following aspects:
  • Key deliverables of the applications
  • Traditional implementation methodologies
  • Key IMS enabled implementation value additions
  • Implementation case studies
  • Subscriber revenue forecasts for 2011 to 2016
  • Geographical distribution of the subscriber revenues
The report also evaluates the following potential IMS applications:
  • Presence (as an enabling capability)
  • Universal Prepay
  • Dynamic Address Book
  • Rich Calls
  • Push-to-X
  • IMS and Advertising
  • Services Blending
The report is divided into the following chapters:
  • Chapter 2 provides an overview of IMS, business and technology drivers, components as well as the role of Session Initiation Protocol (SIP)
  • Chapter 3 evaluates the market and technology drivers behind IMS
  • Chapter 4 details the contribution of IMS enhancements in the implementation of individual rich multimedia applications
  • Chapter 5 analyzes IMS application introduction strategies
  • Chapter 6 provides a market research survey of the current state for IMS in the telecommunications industry
  • Chapter 7 provides a solution strategy analysis of IMS and WiMAX
  • Chapter 8 evaluates the relationship between IMS and SDP
  • Chapter 9 analyzes the emerging VNO business model relative to IMS
  • Chapter 10 lists the activities of major vendors in IMS enabled application solutions
  • Chapter 11 provides network operator recommendations
  • Chapter 12 forecasts the size of subscriber revenues of IMS enabled implementations for the duration 2011 to 2016.
  • Chapter 13 provides a summary and recommendations
  • Chapter 14 is an appendix with a variety of supporting information about IMS and its impacts
Target Audience:
  • Wireless and wireline operators will gain insights into the value provided by IMS and its implications to their business
  • Telecom network infrastructure vendors will assess the importance of establishing or maintaining their presence among IMS stakeholders
  • System integrators will better ascertain the value of the market size for IMS


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1 Executive Summary
2 Introduction to IMS
2.1 History of IMS and Spearheading Organizations
2.2 Business and Technology Drivers
2.3 Role of IMS in Mitigating the Limitations of Conventional Wireline and Wireless Architectures
2.4 Challenges for IMS
2.5 Overview of IMS Architecture
2.5.1 Application Plane
2.5.2 Control Plane
2.5.3 User Plane
2.6 IMS and SIP
2.6.3 Introduction to SIP
2.6.4 The SIP Session
2.6.5 Value Additions of SIP and Its Implications for IMS
2.7 Conclusion
3 Market and Technology Drivers for IMS
3.3 IMS Supports the Drive to a Next Generation Network (NGN)
3.4 Application Control: Central Control of IP based Services
3.5 Market Driver: Need for More Revenue and Better Margins
3.6 Market Driver: Capital Savings
3.7 Market Driver: New Revenue Opportunities
3.8 Market Driver: Targeted Offerings and Premium Services
3.9 Market and Technology Driver: Operational Cost Savings
3.10 Market Driver: Service Creation and Delivery
3.11 Market and Technology Driver: Convergence Driving IMS
3.12 Operational Driver: Evolving to an Integrated Network
3.13 Turning Point in Telecom is Good for IMS
4 IMS and Value- added Applications
4.3 Services Capability Interaction
4.4 Presence
4.4.3 Evolution of Presence
4.4.4 Presence Concepts and Definitions
4.4.5 Example Application: Presence and IPTV
4.4.6 Presence in IMS
4.5 Dynamic Address Book
4.5.3 Introduction
4.5.4 Implementation Methodologies
4.6 Personalized Communications and Information
4.7 Universal Prepay
4.8 Consumer and Business Voice Services
4.9 Rich Calls: Adding Value to VoIP
4.10 Video Calls
4.10.3 Introduction
4.10.4 Video Call vs. Video Share
4.10.5 Implementation Methodologies
4.10.6 IMS – Value Addition
4.10.6.1 3G-324M
4.10.7 Case Study - SingTel
4.10.7.1 Introduction
4.10.7.2 Service Details
4.11 Messaging
4.12 Unified Communications
4.12.3 Incoming Call Screening
4.12.3.3 Introduction
4.12.3.4 Implementation Methodologies
4.12.4 Unified Messaging
4.12.4.2 Introduction
4.12.4.3 Implementation Methodologies
4.12.4.4 IMS – Value Addition
4.12.4.5 Case Study – AT&T
4.12.4.5.1 Introduction
4.12.4.5.2 Service Details
4.12.4.6 Case Study - Syniverse: “NEXT” platform and applications
4.13 Push-to-X
4.13.3 Push to Talk
4.13.3.2 Introduction
4.13.3.3 Implementation Methodologies
4.13.3.4 IMS – Value Addition
4.13.3.5 Case Study - Etisalat
4.13.3.1 Introduction
4.13.3.1.1 Service Details
4.14 Wireless-Wireline Convergence
4.14.1 Introduction
4.14.2 Implementation Methodologies
4.14.3 IMS – Value Addition
4.14.4 Case Study – Orange
4.14.4.1 Introduction
4.14.4.2 Service Details
4.14.5 Case Study – Orange Tunisie
4.14.5.3 Service Details
4.15 Entertainment
4.15.3 Online Gaming
4.15.3.2 Introduction
4.15.3.3 Implementation Methodologies
4.15.3.4 IMS – Value Addition
4.15.3.5 Case Study – Capcom
4.15.3.5.1 Introduction
4.15.3.5.2 Service Details
4.16 Video on Demand
4.16.1 Introduction
4.16.2 Implementation Methodologies
4.16.3 IMS – Value Addition
4.16.4 Case Study – TransACT Capital
4.16.4.1 Introduction
4.16.4.2 Service Details
4.17 Services Blending
4.18 IMS and Advertising
5 IMS Application Introduction Strategy
6 IMS Market Survey: Disposition of IMS
6.3 IMS Market Survey
6.3.3 Operator Interviewee Analysis
6.3.4 Supplier Interviewee Analysis
6.3.5 Survey Results
7 IMS Solution Analysis: IMS and WiMAX
8 IMS and Service Delivery Platforms (SDP)
8.3 Evolution of SDP
8.4 Benefits of SDP
8.5 Revenue Forecast for SDP
9 IMS and the Emerging VNO Business Model
10 IMS Applications Stakeholder Landscape
10.3 Case Studies
10.3.1 Alcatel-Lucent
10.3.1.1 Background
10.3.1.2 IMS related initiatives
10.3.1.2.1 Convergent Network Management Center
10.3.1.2.2 China Mobile
10.3.1.3 Customers
10.3.1.4 Financial data
10.3.2 Ericsson
10.3.2.1 Background
10.3.2.2 IMS related initiatives
10.3.2.2.1 Enriched Communications
10.3.2.3 Customers
10.3.2.4 Financial data
10.3.3 Huawei
10.3.3.1 Background
10.3.3.2 IMS related initiatives
10.3.3.2.1 M1 and ATCA Solution
10.3.3.2.2 China Mobile
10.3.3.3 Customers
10.3.3.4 Financial data
10.3.4 Nokia Siemens Networks (NSN)
10.3.4.1 Background
10.3.4.2 IMS related initiatives
10.3.4.2.1 China Mobile
10.3.4.2.2 Telefónica O2 Germany
10.3.4.3 Customers
10.3.4.4 Financial Data
10.3.5 Tekelec
10.3.5.1 Background
10.3.5.2 IMS related initiatives
10.3.5.2.1 Messaging
10.3.5.2.2 Session Management
10.3.5.2.3 Subscriber Data Management
10.3.5.2.4 Policy Management
10.3.5.3 Customers
10.3.5.4 Financial data
10.3.6 ZTE
10.3.6.3 Background
10.3.6.4 IMS Initiatives
10.3.6.4.1 IMS Total Solution
10.3.6.4.2 zMILE Solution
10.3.6.5 Financial Data
11 Network Operator Recommendations
12 Market Potential and Forecasts
12.1 Research Methodology
12.2 Overall Metrics
12.3 Video Telephony
12.4 Unified Messaging
12.5 PTT
12.6 Wireless Wireline Convergence
12.7 Online Gaming
12.8 Video on Demand
12.9 Conclusions
13 Summary and Recommendations
14 Appendix
14.3 Network Operator Challenges of IMS Rollout
14.3.3 Struggle for Resources
14.3.4 How to Roll Out Features
14.3.5 Financial Matters
14.4 IMS & Quality of Service and Quality of Experience
14.5 IMS & Customization
14.6 IMS & the Impact on Carriers
14.7 New Network Management and Operations Issues
14.8 IMS Changes to the Service Creation Paradigm
14.9 Service Creation Management (SCM) and IMS
14.10 IMS and Third-party Applications
14.11 IMS and the Impact on NGN OSS/BSS
List of Figures
Figure ‎2 1: IMS Block Diagram
Figure ‎2 2: SIP Configuration and Protocols
Figure ‎4 1: 3G-324M Block Diagram
Figure ‎4 2: The Promise of Unified Messaging
Figure ‎4 3: IMS enabled PTT Architecture
Figure ‎4 4: UMA based Wireless Wireline Convergence
Figure ‎4 5: IMS based Wireless Wireline Convergence
Figure ‎4 6: Conventional Online Gaming Architecture
Figure ‎4 7: IMS enabled Online Gaming Architecture
Figure ‎4 8: IMS enabled Video on Demand Architecture
List of Tables
Table ‎4 1: SingTel Video Call Tariff
Table ‎10 1: Vendor Expertise Summary
List of Charts
Chart ‎12 1: Subscriber Revenue from Key IMS enabled Applications 2012-2017 (USD Million)
Chart ‎12 2: Key IMS enabled Application CAGR Rankings 2012-2017 (%)
Chart ‎12 3: Regional Distribution of Subscriber Revenues from Key IMS enabled Applications 2012-2017 (USD Million)
Chart ‎12 4: Regional Share Comparison (2012 and 2017) of Subscriber Revenues from IMS enabled Applications (%)
Chart ‎12 5 Subscriber Revenue from IMS enabled Video Calls 2012-2017 (USD Million)
Chart ‎12 6 Subscriber Revenue from IMS enabled Unified Messaging 2012-2017 (USD Million)
Chart ‎12 7 Subscriber Revenue from IMS enabled Push-to-Talk 2012-2017 (USD Million)
Chart ‎12 8 Subscriber Revenue from IMS enabled Wireless Wireline Convergence 2012-2017 (USD Million)
Chart ‎12 9 Subscriber Revenue from IMS enabled Online Gaming 2012-2017 (USD Million)
Chart ‎12 10 Subscriber Revenue from IMS enabled Video on Demand 2012-2017 (USD Million)

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