Mobile commerce is changing the way consumers purchase goods and services online. Video is one of the most successful methods in advertising. It has been used since the introduction of the television. The beauty of video advertising and marketing is that it visualizes what a customer can get from a product. If a customer is searching for eyewear, he/she can see someone wearing glasses on TV or in a video advertising, a purchase decision is much more likely.
This research analyzes how Google is leveraging its YouTube asset for mobile online commerce. We see Google exploiting several unique advantages including portable, smart, ubiquitous platforms, location based services, and more. This report includes SWOT analysis of Google in this market as well as their video market planning. This research also includes analysis of the global video advertising marketplace 2012 – 2016.
- Google and their competitors
- Media companies and portals
- Brands and advertising agencies
- Mobile marketing and advertising companies
- Marketing departments at fortune 1000 companies
Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.
We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.
In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.
We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.
We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.
Step 1 - Forecasts Input:
The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.
Step 2 - Forecasting of Future Years:
Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.
Step 3 - Validation of Data:
The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.