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Google Acquisitions: A Qualitative Analysis and Business Assessment

Google is making big bets in the areas of wireless handsets and applications. This research provides a qualitative examination behind the series of Google’s corporate acquisitions, highlighted by Google’s acquisition of Motorola Mobility. In this report, we evaluate the vision and potential for Google acquisitions.

The report analyzes Google’s direction and their integration plans including their key acquisition, Motorola Mobility. It also identifies “holes” remaining in their portfolio relative to what they need to bolster their market position, generate additional revenue, and generally realize a positive ROI

Clients interested in this report will also be interested in: Google Acquisitions and Strategy

Audience:

  • Competitors to Google: Any company that either already has or is contemplating a competing line-of-business, application, product, service, etc.
  • Investor Community: Investment banks, private equity, venture capital, angel fund investors, and any other entity seeking to invest in any venture that is impacted (positively or negatively) by Google
  • Small Companies and Start-up's: Any small company or start-up that has a new idea or business that could be impacted (positively or negatively) by Google
  • Others: Google continues to expand in depth and breadth of product areas and influence throughout many industries including search, media, communications, content, telephony, applications, and more.


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


OVERVIEW
CURRENT GOOGLE POSITION
STRENGTHS & WEAKNESSES
WHY THEY MIGHT NEED ACQUISITIONS
WHAT THEY CAN DO TO IMPROVE WEAKNESSES
PROS & CONS OF ACQUISITIONS
THE “PROS” OF GOOGLE’S ACQUISITIONS:
SUMMARY
APPENDIX A
GOOGLE ACQUISITIONS
1. ACQUISITIONS 2003 - 2006
2. ACQUISITIONS 2007 - 2009
3. ACQUISITIONS 2010
4. ACQUISITIONS 2011

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