Facebook vs. Non-Facebook Social Network Gaming Ecosystem and Market Analysis 2013 - 2018
Social network-based gaming has exploded within the last few years, led by the dramatic rise of Facebook with hundreds of millions of users. Social gaming is increasingly becoming a key focal point within the gaming community due in large part to the higher average revenue per unit through monetization of global social networks, local social networks, mobile social networks, and second screen social gaming.
At present, the fragmented nature of the industry is due largely to a lack of industry recognition that the biggest change driver is user consumption preferences rather than the specific games or platforms. We anticipate that the current trend of bite-size game-play will transform to an ecosystem of hard-core social gamers consisting of free-to-play, “freemium”, and pure-paid models. Similarly local contents along with niche market approach will be the key monetization and growth factors.
This research evaluates industry developments in social gaming, company and solution analysis for major players, ecosystem assessment, global vs. regional market strategy evaluation, and market projections. The report provides a comparative analysis between Facebook vs. Non-Facebook social gaming as well as a breakdown of sub-categories including local social networks and mobile social network gaming.
- By 2018, the Facebook gaming market is expected to reach $ 5.6 B USD globally on a 554 M gaming customer base whereas Non-Facebook social networking gaming market is anticipated to represent a global $ 9.6 B USD market based on 692 M gamers
- The Social casino genre and second-screen gaming on mobile social networks will be key growth driver of the industry
- APAC will remain the market leader during the period followed by Latin America & Europe
Companies in Report:
- Identify which social gaming genres will be most successful at going mainstream
- Learn why local social networks including mobile platform will be key growth drivers
- Market sizing for Facebook vs. Non-Facebook over key regions during the period 2013 – 2018
- Learn about the market for social network gaming across the regions driven by gamer preferences over genres
- Learn how traditional video games are going to merge with socially playable features and create market disruption
- Identify trends in emerging business models in social network gaming and the impacts on mobile gaming development
- In-depth analysis of Facebook ecosystem, genres, business models, LTV generation, and initiatives for second screen space
- 91 Wireless
- Ameba Pig
- BlueBat Games
- D.Cn Games
- DeNA Mobage
- Digital Chocolate
- Gaia Online
- Half the Sky Movement
- Kik Messenger
- Millee Literacy Game
- PopCap Games
- Qihoo 360
- QQ Mobile
- Raise the Village
- Sojo Studios
- Tiltfactor Lab
- Social network companies
- Mobile application developers
- Wireless infrastructure suppliers
- OTT application and service providers
- Social entertainment application developers
- Wireless carriers and other service providers
- Online, mobile, casual, and console game companies
Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.
We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.
In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.
We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.
We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.
Step 1 - Forecasts Input:
The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.
Step 2 - Forecasting of Future Years:
Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.
Step 3 - Validation of Data:
The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.