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Mobile Applications and App Stores: Market Analysis and Forecasts 2013 - 2018

Applications and App Stores: Market Analysis and Forecasts 2013 - 2018

The mobile industry is in a significant transition stage in which major handset manufacturers, wireless operators, leading enterprises and some independents are all enabling developers to create new applications that are placed in an online stores. With this transition comes new infrastructure, processes and procedures for customers, and in the case of enterprise, employees and customers, to easily find and benefit from mobile applications that seamless integrate into the handset including automated billing and OSS functions.

This research evaluates mobile application stores trends including the transition to improved enterprise support. The report includes comparative analysis, SWOT analysis, and analysis of support functions (development, testing, etc.). The report evaluates business opportunities including anticipated future prospects of app store development and support for enterprise applications.

The reports includes forecasts for Global Mobile Application Revenue 2013 – 2018 segmented by Business Model and App Store Provider

Report Benefits:

  • Global application forecasts 2013 – 2018
  • Comparative SWOT analysis of developer programs
  • Identify opportunities to expand apps to enterprise
  • Understand the landscape including players and positioning
  • Understand Integrated Mobile Management (IMM) for enterprise
  • Recognize key industry trends shaping the future of apps on different OS
  • Identify the direction and anticipated future of apps and applications stores
  • Understand the unique challenges and opportunities for enterprise application stores
Target Audience:
  • Enterprise companies: Understand challenges and opportunities for app management
  • Potential application store providers: Comparative analysis and market review including enterprise
  • Retail electronics distributors (business & retail): Detailed technical comparison & review of the market
  • Mobile software developers: Provides focus on what platforms offer in terms of growth and opportunities
  • Wireless Carriers: Comprehensive review of the mobile application stores, development tools and support programs
  • Handset manufacturers: Comprehensive review of the Mobile Application Stores, development tools and support programs

General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.

Technical Overview
Mobile Application Development Toolkits
Mobile Application Stores
Comparative Analysis
Application Store Analysis
Analysis Of Developer Support Programs
Overall Analysis
Swot Analysis
Market Overview
Market Forecast
Market Analysis
Market Predictions
Business Opportunities
Technology Trend Drivers
Trends In Mobile Software Development
Apps: Retail Versus Enterprise ?
Mobile Software Testing Trends
Wireless Data Impacts Outside The Wireless Industry
Trends And Impacts To Networks
Where Are The Business Opportunities?
The Next Big App Market for Network Operators
Managing Apps and App Stores for the Enterprise
List of Figures
Figure 1: Store Index iOS App Store vs. Google Play App Downloads
Figure 2: iOS App Store vs. Google Play App Revenue
Figure 3: Global Mobile Application Revenue by Business Model ($M)
Figure 4: Smartphone Market Share
Figure 5: Looking back at 2008 Data
Figure 6: App Store Considerations for Enterprise Mobility
Figure 7: Enterprise Apps for Internal and External Usage
Figure 8: The Integrated Mobile Management (IMM) Model for Enterprise Apps
List of Tables
Table 1: Mobile Development Platform Comparative Analysis
Table 2: Developer Program Marketing Analysis
Table 3: Mobile App Store Comparative SWOT Analysis
Table 4: Global Mobile Application Revenue by App Store ($M)

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