"Europe Mass Notification System Market By Product (Hardware and Software & Services), By Deployment Type (On-premise and On-demand), By Solution (In-building Solution, Wide-area Solution and Distributed Recipient Solution), By Application (Interoperable Emergency Communication, Business Continuity & Disaster Recovery, Public Alert & Warning and Business Operation), By Vertical (Education, Defense, Healthcare, Energy & Power, Government, Automotive, Transportation & Logistics, Commercial and Others), Forecasts to 2019”
The European mass notification market was valued at $795.9 million for 2014, and is projected to reach $2,177.7 million by 2019, at a CAGR of 22.3% from 2014 to 2019.
Mass notification system (MNS) refers to a set of methods that enable the dissemination or broadcast of messages to one or many groups of people by alerting them of an emergency situation. This broadcast acts as a preventive measure to avoid possible loss to financial assets or human life. Mass notification systems are designed with a view to integrate the cross-communication of messages between varieties of communication technologies. It forms a unified communication system, which is intended to optimize communications during emergency situations.
Mass notification systems are imperative, due to the increasing number of adversities, such as human killings, shootings, bombings or natural calamities, such as earthquakes, floods, hurricanes, wildfires. MNSs are a subset of emergency communication systems, and play a vital role in alerting masses before, during, or after any emergency or incident, which can cause disruption. MNSs are being implemented across various industry verticals, such as education, defense, healthcare, energy & power, and government for enhancing public safety as well as business continuity.
The growth of the mass notification system market is driven by its implementation in several applications, such as interoperable emergency communication. In the emergency situations, mass emergency notifications are required to be sent, for which properly designed emergency communication systems are required. These communication systems are in turn required to communicate with different types of other systems, such as desktops, machines, alarms, and others.
Key players operational in this market include AtHoc Inc, Cooper Industries, Everbridge, Mircom Group of Companies and Siemens AG, among others. These companies have been following strategies such as product development, and innovation, to secure a competitive advantage.