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Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022

Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022

“Seamless multichannel web experience and increasing trend of web-based marketing are driving the Web Content Management (WCM) market”
The WCM market size is expected to grow from USD 4.91 billion in 2017 to USD 10.63 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%. Seamless multichannel brand experience and increasing trend of web-based marketing have led to the adoption of WCM solutions. Migration of content within existing systems is one of the restraints for the WCM market.

“Retail and consumer goods vertical is expected to grow at the highest CAGR during the forecast period”
The retail and consumer goods vertical is expected to grow at the highest CAGR during the forecast period. Retail vertical is becoming more customer centric with its continual focus on leveraging Internet technology. The organizations in retail vertical have adopted a strategy of managing business operations globally and working locally on development and pre-production sanction of products. Retail vertical has necessary information of customers required for promotions, marketing, sales, and service of products. WCM solutions empower organizations to host content from various sources and to market products and services from a centralized place. Retail vertical is looking forward for WCM solutions as it supports control and restrictions pertaining to trademarks, promotions, regulatory compliances, and user access. WCM solutions facilitate organizations to share and collaborate product information, design, and ideas. WCM solutions enables organizations to collaborate information regarding customer details, customer preferences, visit timing of customer on the website, and purchases made by them. WCM help consumer goods providers by creating web-based marketing processes such as an advertisement for influencing customers to make purchases. Moreover, the difficulty in managing a large volume of regularly updated media comprising general marketing activities that are either in-store or outdoor, encourages them to implement WCM for the optimum utilization of web-based content.

“APAC is expected to have the highest growth rate during the forecast period”
APAC is expected to grow at the highest CAGR in the WCM market during the forecast period. The APAC market is expected to show the fastest adoption of WCM solutions. The enterprises across various vertical are adopting WCM solutions to market their products and services and to strengthen the customer relationship. Large presence of SMEs in this region augments the adoption of relatively low-cost cloud-based WCM solution for varied business needs. The region has a large potential for generation of significant revenue as organizations are looking forward to strengthen brand presence and loyalty by reaching customers through various touch points across multiple channels such the web, mobile, applications, and social media. Moreover, with the escalating usage of Internet and social media among users, and widespread penetration of mobile devices, companies are encouraged to adopt WCM solutions to efficiently deliver content across multiple channels. Increasing advancements in mobility and cloud adoption in this region have encouraged organizations to adopt cloud-based WCM solutions.
Breakdown of profile of primaries
• By Company: Tier 1 – 31%, Tier 2 – 47%, and Tier 3 – 22%
• By Designation: C-level – 71%, Director level – 18%, and Others – 11%
• By Region: North America – 65%, Europe – 17%, APAC – 9%, MEA – 5%, and Latin America – 4%

The WCM ecosystem comprises major vendors, such as OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Oracle Corporation (US), SDL PLC (UK), Microsoft Corporation (US), Sitecore (Denmark), Episerver (US), Acquia, Inc. (US), e-Spirit (US), Rackspace Hosting Inc., (US), and Crownpeak Technology (US).

Research Coverage
The report includes in-depth competitive analysis of these key players in the WCM market, with their company profiles, the strength of product portfolios, recent developments, and key market strategies. The research report segments the WCM market by component (solutions and services), deployment type, organization size, vertical, and region.

Reasons to Buy the Report
The WCM market has been segmented on the basis of components (solutions and services), deployment types, organization sizes, verticals, and regions. The report will help the market leaders/new entrants in this market in the following ways:
1. The report segments the WCM market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across various industries and regions.
2. The report helps the stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders in better understanding the competitors and gaining more insights to better position their businesses. There is a separate section on competitive landscape, including competitor ecosystem, and mergers and acquisitions. Besides, there are company profiles of 12 players offering services in this market. In this section, market internals has been provided that can put them ahead of the competitors.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • RESEARCH ASSUMPTIONS AND LIMITATIONS
    • LIMITATIONS
    • MICROQUADRANT MATRIX
      • MICROQUADRANT DESCRIPTION
  • EXECUTIVE SUMMARY
    • Table GLOBAL WEB CONTENT MANAGEMENT MARKET SIZE AND GROWTH RATE, 2015–2022 (USD MILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE WEB CONTENT MANAGEMENT MARKET
    • WEB CONTENT MANAGEMENT MARKET, BY COMPONENT
    • WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE
    • WEB CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE
    • WEB CONTENT MANAGEMENT MARKET, BY VERTICAL AND REGION
    • LIFECYCLE ANALYSIS, BY REGION
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • INDUSTRY TRENDS
      • INNOVATION SPOTLIGHT
  • WEB CONTENT MANAGEMENT MARKET ANALYSIS, BY COMPONENT
    • INTRODUCTION
      • Table WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION)
    • SOLUTIONS
      • Table WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION TYPE, 2015–2022 (USD MILLION)
      • DIGITAL MARKETING MANAGEMENT
        • Table DIGITAL MARKETING MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
      • MOBILE AND SOCIAL CONTENT MANAGEMENT
        • Table MOBILE AND SOCIAL CONTENT MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
      • WEB EXPERIENCE MANAGEMENT
        • Table WEB EXPERIENCE MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
      • DIGITAL ASSET MANAGEMENT INTEGRATION
        • Table DIGITAL ASSET MANAGEMENT INTEGRATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
      • WEB CREATION AND EDIT TOOLS
        • Table WEB CREATION AND EDIT TOOLS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
      • CONTENT ANALYTICS
        • Table CONTENT ANALYTICS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • SERVICES
      • Table WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table PROFESSIONAL SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
        • Table PROFESSIONAL SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
        • Table TRAINING AND SUPPORT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
        • Table IMPLEMENTATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
        • Table CONSULTING: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
  • WEB CONTENT MANAGEMENT MARKET ANALYSIS, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION)
    • CLOUD
      • Table CLOUD: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION 2015–2022 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
  • WEB CONTENT MANAGEMENT MARKET ANALYSIS, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
  • WEB CONTENT MANAGEMENT MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • RETAIL AND CONSUMER GOODS
      • Table RETAIL AND CONSUMER GOODS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • EDUCATION
      • Table EDUCATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • HEALTHCARE
      • Table HEALTHCARE: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • Table TRAVEL AND HOSPITALITY: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • GOVERNMENT
      • Table GOVERNMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • HIGH-TECH AND TELECOM
      • Table HIGH-TECH AND TELECOM: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • OTHERS
      • Table OTHERS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION)
      • Table NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION TYPE, 2015–2022 (USD MILLION)
      • Table NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
      • Table NORTH AMERICA: PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
      • Table NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION)
      • Table NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
      • Table NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
    • EUROPE
      • Table EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION)
      • Table EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION TYPE, 2015–2022 (USD MILLION)
      • Table EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
      • Table EUROPE: PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
      • Table EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION)
      • Table EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
      • Table EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
    • ASIA PACIFIC
      • Table ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION)
      • Table ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION TYPE, 2015–2022 (USD MILLION)
      • Table ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
      • Table ASIA PACIFIC: PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
      • Table ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION)
      • Table ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
      • Table ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION TYPE, 2015–2022 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION)
      • Table LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION TYPE, 2015–2022 (USD MILLION)
      • Table LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
      • Table LATIN AMERICA: PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION)
      • Table LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION)
      • Table LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
      • Table LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • MICROQUADRANT OVERVIEW
      • VISIONARY LEADERS
      • INNOVATORS
      • DYNAMIC DIFFERENTIATORS
      • EMERGING COMPANIES
        • Table MARKET RANKING FOR THE WEB CONTENT MANAGEMENT MARKET, 2017
    • COMPETITIVE BENCHMARKING
      • STRENGTH OF PRODUCT PORTFOLIO ADOPTED BY MAJOR PLAYERS IN
      • BUSINESS STRATEGY EXCELLENCE ADOPTED BY MAJOR PLAYERS IN
  • COMPANY PROFILES
    • OPENTEXT CORPORATION
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • ORACLE CORPORATION
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • ADOBE SYSTEMS INCORPORATED
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • INTERNATIONAL BUSINESS MACHINES CORPORATION
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • SDL PLC
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • MICROSOFT CORPORATION
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • SITECORE CORPORATION A/S
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • AQUIA, INC.
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • EPISERVER, INC.
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • RACKSPACE HOSTING, INCORPORATION
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • E-SPIRIT AG
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • CROWNPEAK TECHNOLOGY
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
  • APPENDIX
    • INDUSTRY EXCERPTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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