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Waterborne Polyurethane Market by Application (Coating, Sealant, Adhesive, and Elastomer), by Region (Europe, Asia-Pacific, North America, and RoW) - Trends & Forecast to 2019

Waterborne Polyurethane Market by Application (Coating, Sealant, Adhesive, and Elastomer), by Region (Europe, Asia-Pacific, North America, and RoW) - Trends & Forecast to 2019

Waterborne polyurethane (WPU) is a reactive system which is formulated using water instead of organic solvent. This results in low emission of VOC and HAPs during application and upon curing. WPU-based products are non-flamable, non-toxic, low in odor, and highly flexible. Resulting in a material of choice for various applications which need to comply with stringent environmental regulations, for instance, regulations regarding air quality. The players in the WPU market are investing extensively in the development of new and innovative products to expand the applicability areas and target new industries. The WPU market is projected to be more than $10.0 billion by 2019.

This report provides a comprehensive analysis of the WPU market. It categorizes the WPU market based on application and region. On the basis of application, coating is estimated to be the largest segment in 2014, and is projected to grow with the increased consumption from various end-use industries including automotive, building & construction, among others. The increased use of WPU to replace solvent-based polyurethane, to comply with stringent environmental regulations, is a key driver of the market. The growth in the market is also influenced by the increased consumption of WPU in rapidly growing end-use industries.

The fastest-growing application of the WPU market is sealant application segment. The high growth in this segment is due to the rapidly growing consumption of WPU based sealant in the building & construction industry, especially in the Asia-Pacific region. Europe is estimated to be the largest consumer of WPU in 2014, followed by the Asia-Pacific.

The market size of each region including Europe, Asia-Pacific, North America, and Rest of the World (RoW) is projected for 2019 in the report. The report also segments the regions into countries such as U.S., Canada, Mexico, U.K., Italy, France, Germany, China, India, Japan, Brazil, among others with a forecast of their market size along with their growth rates.

The leading players in the WPU market such as The Dow Chemical Company (U.S.), Bayer MaterialScience LLC (Germany), Axalta Coating Systems (U.S.), Henkel AG & Company (Germany), and PPG Industries Inc. (U.S.), and others are profiled in the report. The key players in this market have adopted various strategies to strengthen the market position and increase their market shares. New product launches and expansion are some of the main strategies adopted by the market players to achieve growth in the WPU market.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • PACKAGE SIZE
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS AND LIMITATIONS
      • ASSUMPTIONS
      • LIMITATIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE WPU MARKET
    • WPU MARKET - TOP APPLICATION SEGMENTS
    • WPU MARKET IN ASIA-PACIFIC REGION
    • U.S. LARGEST WPU MARKET GLOBALLY
    • WPU MARKET, BY APPLICATION & BY REGION
    • WPU MARKET: DEVELOPED VS. DEVELOPING NATIONS
    • LIFE CYCLE ANALYSIS, BY REGION (2014)
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET SEGMENTATION
      • BY APPLICATION
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGE
    • BURNING ISSUES
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE-CHAIN ANALYSIS
    • PREVAILING TRENDS
    • PORTER'S FIVE FORCES
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
    • STRATEGIC BENCHMARKING
      • NEW PRODUCT LAUNCHES IS THE MOST COMMONLY USED MARKET STRATEGY FOR MARKET PLAYERS
      • NEW PRODUCT LAUNCH: UPCOMING STRATEGY TO INCREASE CUSTOMER BASE
  • WPU MARKET, BY APPLICATION
    • INTRODUCTION
      • Table WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
      • Table WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
      • Table WPU MARKET SIZE, TOP 5 COUNTRIES BY APPLICATION, 2013 ($MILLION)
      • Table WPU MARKET SIZE, TOP 5 COUNTRIES BY APPLICATION, 2013 (KILOTONS)
    • COATING
      • Table WPU MARKET SIZE IN COATING APPLICATION, BY REGION, 2012-2019 ($MILLION)
      • Table WPU MARKET SIZE IN COATING APPLICATION, BY REGION, 2012-2019 (KILOTONS)
      • Table WPU MARKET SIZE IN COATING APPLICATION, BY COUNTRY, 2012-2019 ($MILLION)
      • Table WPU MARKET SIZE IN COATING APPLICATION, BY COUNTRY, 2012-2019 (KILOTONS)
    • SEALANT
      • Table WPU MARKET SIZE IN SEALANT APPLICATION, BY REGION, 2012-2019 ($MILLION)
      • Table WPU MARKET SIZE IN SEALANT APPLICATION, BY REGION, 2012-2019 (KILOTONS)
      • Table WPU MARKET SIZE IN SEALANT APPLICATION, BY COUNTRY, 2012-2019 ($MILLION)
      • Table WPU MARKET SIZE IN SEALANT APPLICATION, BY COUNTRY, 2012-2019 (KILOTONS)
    • ADHESIVE
      • Table WPU MARKET SIZE IN ADHESIVE APPLICATION, BY REGION, 2012-2019 ($MILLION)
      • Table WPU MARKET SIZE IN ADHESIVE APPLICATION, BY REGION, 2012-2019 (KILOTONS)
      • Table WPU MARKET SIZE IN ADHESIVE APPLICATION, BY COUNTRY, 2012-2019 ($MILLION)
      • Table WPU MARKET SIZE IN ADHESIVE APPLICATION, BY COUNTRY, 2012-2019 (KILOTONS)
    • ELASTOMER
      • Table WPU MARKET SIZE IN ELASTOMER APPLICATION, BY REGION, 2012-2019 ($MILLION)
      • Table WPU MARKET SIZE IN ELASTOMER APPLICATION, BY REGION, 2012-2019 (KILOTONS)
      • Table WPU MARKET SIZE IN ELASTOMER APPLICATION, BY COUNTRY, 2012-2019 ($MILLION)
      • Table WPU MARKET SIZE IN ELASTOMER APPLICATION, BY COUNTRY, 2012-2019 (KILOTONS)
  • WPU MARKET, BY REGION
    • INTRODUCTION
      • Table WPU MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • Table WPU MARKET SIZE, BY REGION, 2012-2019 (KILOTONS)
    • EUROPE
      • Table EUROPE: WPU MARKET SIZE, BY VALUE AND VOLUME
      • Table EUROPE: WPU MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION)
      • Table EUROPE: WPU MARKET SIZE, BY COUNTRY, 2012-2019 (KILOTONS)
      • U.K.
        • Table U.K.: WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
        • Table U.K.: WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
      • GERMANY
        • Table GERMANY: WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
        • Table GERMANY: WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
      • FRANCE
        • Table FRANCE: WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
        • Table FRANCE: WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
      • ITALY
        • Table ITALY: WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
        • Table ITALY: WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
      • REST OF EUROPE
        • Table REST OF EUROPE: WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
        • Table REST OF EUROPE: WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
    • ASIA-PACIFIC
      • Table ASIA-PACIFIC: WPU MARKET SIZE, BY VALUE AND VOLUME
      • Table ASIA-PACIFIC: WPU MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION)
      • Table ASIA-PACIFIC: WPU MARKET SIZE, BY COUNTRY, 2012-2019 (KILOTONS)
      • CHINA
        • Table CHINA: WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
        • Table CHINA: WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
      • JAPAN
        • Table JAPAN: WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
        • Table JAPAN: WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
      • INDIA
        • Table INDIA: WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
        • Table INDIA: WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
      • REST OF ASIA-PACIFIC
        • Table REST OF ASIA-PACIFIC: WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
        • Table REST OF ASIA-PACIFIC: WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
    • NORTH AMERICA
      • Table NORTH AMERICA: WPU MARKET SIZE, BY VALUE AND VOLUME
      • Table NORTH AMERICA: WPU MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION)
      • Table NORTH AMERICA: WPU MARKET SIZE, BY COUNTRY, 2012-2019 (KILOTONS)
      • THE U.S.
        • Table U.S.: WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
        • Table U.S.: WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
      • CANADA
        • Table CANADA: WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
        • Table CANADA: WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
      • MEXICO
        • Table MEXICO: WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
        • Table MEXICO: WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
    • ROW: EMERGING MARKET
      • Table ROW: WPU MARKET SIZE, BY VALUE AND VOLUME
      • Table ROW: WPU MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION)
      • Table ROW: WPU MARKET SIZE, BY COUNTRY, 2012-2019 (KILOTONS)
      • BRAZIL
        • Table BRAZIL: WPU MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
        • Table BRAZIL: WPU MARKET SIZE, BY APPLICATION, 2012-2019 (KILOTONS)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATIONS AND TRENDS
      • NEW PRODUCT LAUNCH
        • Table NEW PRODUCT LAUNCH (2011-2014)
      • EXPANSIONS
        • Table EXPANSIONS (2011-2014)
      • MERGERS & ACQUISITIONS
        • Table MERGERS & ACQUISITIONS (2011-2014)
      • PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
        • Table PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS (2011-2014)
  • COMPANY PROFILES
    • INTRODUCTION
    • THE DOW CHEMICAL COMPANY
      • BUSINESS OVERVIEW
      • PRODUCTS
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • BAYER MATERIALSCIENCE LLC
      • BUSINESS OVERVIEW
      • PRODUCTS
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • AXALTA COATING SYSTEMS LLC
      • BUSINESS OVERVIEW
      • PRODUCTS
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • HENKEL AG & COMPANY
      • BUSINESS OVERVIEW
      • PRODUCT
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • PPG INDUSTRIES INC.
      • BUSINESS OVERVIEW
      • PRODUCTS
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • BASF S.E.
      • BUSINESS OVERVIEW
      • PRODUCTS
      • RECENT DEVELOPMENTS
    • H.B. FULLER
      • BUSINESS OVERVIEW
      • PRODUCTS
      • RECENT DEVELOPMENTS
    • RPM INTERNATIONAL INC.
      • BUSINESS OVERVIEW
      • PRODUCTS
      • RECENT DEVELOPMENTS
    • THE 3M COMPANY
      • BUSINESS OVERVIEW
      • PRODUCTS
      • RECENT DEVELOPMENTS
    • THE SHERWIN-WILLIAMS COMPANY
      • BUSINESS OVERVIEW
      • PRODUCTS
      • RECENT DEVELOPMENTS
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERT
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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