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Video on Demand (VOD) Market by Solution (Pay TV, OTT, IPTV), by Delivery (TVOD, SVOD, NVOD), by Application (Entertainment, Education and Training, Video Kiosk, E-commerce, Digital Libraries), and by Geography - Global Forecast and Analysis to 2019

Video on Demand (VOD) Market by Solution (Pay TV, OTT, IPTV), by Delivery (TVOD, SVOD, NVOD), by Application (Entertainment, Education and Training, Video Kiosk, E-commerce, Digital Libraries), and by Geography - Global Forecast and Analysis to 2019

The organizations across verticals use video on demand service for entertainment where movies and other programs are transmitted digitally, for education where video are used for training and learning purpose, and video conferencing in which presentations are delivered in form of video clips. Although VOD is largely used in all these areas, it is sometimes not widely implemented. The biggest obstacle is the lack of infrastructure that manages large amount of data mostly required by a video. The report specifies the important inputs such as drivers, restraints, opportunities in VOD market

The VOD ecosystem comprises of leading industry players offering hardware, solutions and services. The market players in the ecosystem add capabilities to build a robust system add caters to those audiences who need fast, high quality, and real time access to the content. They also provide attractive opportunities to consume content in variety of ways. The most driving factors behind this development are various platforms such as You Tube, Netflix, Magine and Watchever amongst others. The founders, managing directors, broadcasters, platform operators are presenting new concepts, strategies and outlooks on the VOD ecosystem. Prominent vendors in the VOD market space are Akamai Technologies, Alcatel-Lucent, Arris, AT&T, Cisco, Concurrent, Ericsson, Fujitsu, Harmonic, Huawei Technologies, Level 3 Communications, SeaChange International, ZTE, Ateme, Broadpeak, Blackarrow, Telestream, Octoshape, and Minerva Networks. These players are included in the VOD ecosystem and play a critical role in simplifying on-demand service and offering solutions to address the need of flexible and continuous demand of consumers.

Even though the VOD market is flooded with a range of offerings from various vendors, the broadcast television continues to evolve, with consumers increasingly demanding for videos on growing number of devices. The main aim of service providers and content owners is not only to deliver the required content to each of the platforms with a specific timeframe, but to also meet the performance requirements for respective streaming formats. Therefore, ever expanding networks are enhancing the conventional TV experience by offering new formats and frameworks for video delivery such as IPTV, OTT, and Smart TV. These emerging technologies are continuously proving to be efficient and popular tools for the audience and can maximize the profits with fewer amounts of resources.

Video on Demand is available to the end-users in many formats such as free VOD, which includes basic or family packages, subscription video on demand where a separate regularly re-occurring fee is charged for VOD programming. Typically each of these operated in same manner offering services such as play, pause, stop, fast forward, and rewind. The VOD applications are being aggressively adopted across the academic and corporate sectors for streamlining the on-demand process. VOD has a great potential to be a successful revenue generator and supports the cable operators and content providers to increase profits and satisfy customers. This report will help the cable operators to decide if video on demand makes any financial sense for their own cable system and make a profitable investment.

The VOD market research report analyzes key opportunities in the on demand videos space, by providing critical market data in terms of revenue opportunity, segment growth, regional adoption trends, competitive landscape, venture capital funding, and highlights on emerging solution providers to watch out for.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
      • ASSUMPTIONS
        • Table VOD MARKET: ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table VOD MARKET SIZE AND GROWTH RATE, 2012-2019 ($MILLION, Y-O-Y %)
    • VOD MARKET ACROSS VARIOUS REGIONS
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN VOD MARKET
    • VOD MARKET, BY SOLUTION, 2014
    • VOD DELIVERY TECHNOLOGIES MARKET
    • VOD REGIONAL MARKET
    • LIFECYCLE ANALYSIS, BY REGION, 2014
  • MARKET OVERVIEW
    • INTRODUCTION
    • EVOLUTION
    • MARKET SEGMENTATION
      • VOD MARKET
      • BY SOLUTION
      • BY APPLICATION
      • BY DELIVERY TECHNOLOGY
      • BY VERTICAL
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
        • Table VOD AS A DIFFERENTIATOR IN THE EXTREMELY COMPETITIVE PAY-TV MARKET IS PROPELLING THE GROWTH OF VOD MARKET
      • RESTRAINTS
        • Table DIFFICULTY IN ACHIEVING NEGOTIABLE CONTENT LICENSING IS HAMPERING THE GROWTH OF THE VOD MARKET
      • OPPORTUNITIES
        • Table WEB-BASED MEDIA HELPS IN INCREASING THE NUMBER OF VIEWERS FOR VOD
      • CHALLENGE
        • Table VIDEO PIRACY CHALLENGES THE GROWTH OF VIDEO ON DEMAND MARKET
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • PORTER'S FIVE FORCES ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
  • GLOBAL VOD MARKET ANALYSIS, BY SOLUTION
    • INTRODUCTION
      • Table VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
    • PAY-TV VOD
      • Table PAY-TV: VOD MARKET SIZE, BY TYPE, 2012-2019 ($MILLION)
      • Table PAY-TV: VOD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table PAY-TV: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • CABLE TV SERVICE
        • Table CABLE TV: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • DIRECT TO HOME (DTH) SERVICE
        • Table DTH SERVICES: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • OVER-THE-TOP (OTT) SERVICES
      • Table OTT SERVICES MARKET SIZE AND GROWTH, 2012-2019 ($MILLION, Y-O-Y %)
      • Table OTT SERVICES: VOD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table OTT SERVICES: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • INTERNET PROTOCOL TELEVISION (IPTV)
      • Table IPTV MARKET SIZE AND GROWTH, 2012-2019 ($MILLION, Y-O-Y %)
      • Table IPTV: VOD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table IPTV: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
  • GLOBAL VOD MARKET ANALYSIS, BY APPLICATION
    • INTRODUCTION
      • Table VOD MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
    • ENTERTAINMENT
      • Table ENTERTAINMENT: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • EDUCATION AND TRAINING
      • Table EDUCATION AND TRAINING: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • NETWORK VIDEO KIOSKS
      • Table NETWORK VIDEO KIOSKS: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • ONLINE COMMERCE
      • Table ONLINE COMMERCE: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • DIGITAL LIBRARIES
      • Table DIGITAL LIBRARY: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
  • GLOBAL VOD MARKET ANALYSIS, BY DELIVERY TECHNOLOGY
    • INTRODUCTION
      • Table VOD MARKET SIZE, BY DELIVERY TECHNOLOGY, 2012-2019 ($MILLION)
    • TRANSACTIONAL VIDEO ON DEMAND (TVOD)
      • Table TVOD: VOD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table TVOD: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • SUBSCRIPTION VIDEO ON DEMAND (SVOD)
      • Table SVOD: VOD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table SVOD: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • NEAR-VIDEO ON DEMAND (NVOD)
      • Table NVOD: VOD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table NVOD: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • OTHERS
      • Table OTHERS: VOD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table OTHERS: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
  • GLOBAL VOD MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table VOD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
    • ACADEMIA AND GOVERNMENT
      • Table ACADEMIA AND GOVERNMENT: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table ACADEMIA AND GOVERNMENT: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
      • Table BFSI: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table BFSI: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • CONSUMER GOODS AND RETAIL
      • Table CONSUMER GOODS AND RETAIL: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table CONSUMER GOODS AND RETAIL: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • HEALTHCARE
      • Table HEALTHCARE: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table HEALTHCARE: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table MANUFACTURING: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • HOSPITALITY
      • Table HOSPITALITY: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table HOSPITALITY: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • TELECOM AND IT
      • Table TELECOM AND IT: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table TELECOM AND IT: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table MEDIA AND ENTERTAINMENT: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • TRANSPORT AND LOGISTICS
      • Table TRANSPORT AND LOGISTICS: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table TRANSPORT AND LOGISTICS: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • OTHER INDUSTRY VERTICALS
      • Table OTHER VERTICALS: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table OTHER VERTICALS: VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table VOD MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • NORTH AMERICA (NA)
      • Table NA: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table NA: VOD MARKET SIZE, BY DELIVERY TECHNOLOGY, 2012-2019 ($MILLION)
      • Table NA: VOD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table NA: VOD MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
    • EUROPE
      • Table EUROPE: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table EUROPE: VOD MARKET SIZE, BY DELIVERY TECHNOLOGY, 2012-2019 ($MILLION)
      • Table EUROPE: VOD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table EUROPE: VOD MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
    • ASIA-PACIFIC (APAC)
      • Table APAC: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table APAC: VOD MARKET SIZE, BY DELIVERY TECHNOLOGY, 2012-2019 ($MILLION)
      • Table APAC: VOD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table APAC: VOD MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
    • MIDDLE EAST AND AFRICA (MEA)
      • Table MEA: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table MEA: VOD MARKET SIZE, BY DELIVERY TECHNOLOGY, 2012-2019 ($MILLION)
      • Table MEA: VOD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table MEA: VOD MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
    • LATIN AMERICA (LA)
      • Table LA: VOD MARKET SIZE, BY SOLUTION, 2012-2019 ($MILLION)
      • Table LA: VOD MARKET SIZE, BY DELIVERY TECHNOLOGY, 2012-2019 ($MILLION)
      • Table LA: VOD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table LA: VOD MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION AND TRENDS
    • NEW PRODUCT DEVELOPMENTS, 2012-2015
      • Table NEW PRODUCT DEVELOPMENTS, 2012-2015
      • AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS
        • Table AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2012-2015
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2012-2015
  • COMPANY PROFILE
    • INTRODUCTION
    • ALCATEL-LUCENT
      • BUSINESS OVERVIEW
      • PRODUCTS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS, 2012-2015
      • SWOT ANALYSIS
      • MNM VIEW
    • FUJITSU
      • BUSINESS OVERVIEW
      • PRODUCTS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS, 2012-2015
      • SWOT ANALYSIS
      • MNM VIEW
    • ZTE CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS, 2012-2015
      • SWOT ANALYSIS
      • MNM VIEW
    • ERICSSON
      • BUSINESS OVERVIEW
      • PRODUCTS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS, 2012-2015
      • SWOT ANALYSIS
      • MNM VIEW
    • HUAWEI TECHNOLOGIES
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS, 2012-2015
      • SWOT ANALYSIS
      • MNM VIEW
    • AKAMAI TECHNOLOGIES, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS, 2012-2015
      • MNM VIEW
    • AVAYA
      • BUSINESS OVERVIEW
      • PRODUCTS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • LEVEL 3 COMMUNICATIONS
      • BUSINESS OVERVIEW
      • PRODUCTS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS 2012-2015
      • MNM VIEW
    • AT&T
      • BUSINESS OVERVIEW
      • SERVICES
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS, 2012-2015
      • MNM VIEW
    • CISCO
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS, 2012-2015
      • MNM VIEW
  • APPENDIX
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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