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Social Media Analytics Market by Type, Applications (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, & Marketing Measurement), Vertical, Region - Global Forecast to 2020

Social Media Analytics Market by Type, Applications (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, & Marketing Measurement), Vertical, Region - Global Forecast to 2020

“Massive surge in structured and unstructured social data is driving the growth”
MarketsandMarkets estimates the global social media analytics market to grow from USD 1.60 billion in 2015 to USD 5.40 billion by 2020, at a Compound Annual Growth Rate of 27.6%. The social media analytics market is growing rapidly because of the transition from traditional Business Intelligence (BI) techniques to advanced analytics techniques and the massive surge in the number of social media users.

“North America is expected to hold the largest market share”
The North American region is expected to continue being the largest revenue generating region for social media analytics vendors for the next five years, followed by Europe. This is mainly because of the presence of various developed economies such as Canada and the U.S. and because of the high focus on innovations through research and development and technology. The high penetration of social media analytics in multiple verticals such as manufacturing, healthcare, transportation, and logistics is driving the growth of this market in the region.

The study validates the market size of segments and subsegments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the social media analytics marketplace.
 By Company type – Tier 1- 30%, Tier 2- 40%, Tier 3- 30%
 By Designation – C-Level – 72%, Director Level- 14%. Others- 14%
 By Region – North America- 57%, Europe-14%, Asia-Pacific- 29%
The report includes the study of key players offering social media analytics solutions and services: Oracle Corporation (U.S.), SAS Institute (U.S.), IBM Corporation (U.S.), SAP SE (Germany), Tableau Software (U.S.), GoodData (U.S.), NetBase Solutions (U.S.), Salesforce.com (U.S.), Adobe Systems (U.S.), and Hootsuite Media (U.S.). Furthermore, the report also includes in-depth competitive analysis of the key players in the social media analytics market, with their company profiles, SWOT analysis, recent developments, and key market strategies.

The report will help the market leaders or new entrants in this market in the following ways:
1. This report segments the market into various subsegments, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different end users and regions.

2. This report will help in the better understanding of the competitors and gain more insights to better one’s position in the market. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions, and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.

3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED IN THE REPORT
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH, 2013-2020, (USD MILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET
    • SOCIAL MEDIA ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS
    • SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL AND REGION
    • LIFE CYCLE ANALYSIS, BY REGION, 2015
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET SEGMENTATION
      • BY TYPE
      • BY SERVICE
      • BY APPLICATION
      • BY DEPLOYMENT MODEL
      • BY ORGANIZATION SIZE
      • BY VERTICAL
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • PORTER'S FIVE FORCES ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREAT FROM SUBSTITUTES
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
    • STRATEGIC BENCHMARKING
      • STRATEGIC BENCHMARKING: PRODUCT DEVELOPMENT, AND ENHANCEMENT
      • STRATEGIC BENCHMARKING: MERGERS, ACQUISITIONS, AND STRATEGIC AGREEMENTS
  • SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY TYPE
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
    • SOLUTION
      • Table SOLUTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • SERVICE
      • Table SERVICE: SOCIAL MEDIA ANALYTICS MARKET SIZE, 2013-2020 (USD MILLION)
      • SUPPORT AND MAINTENANCE
        • Table SUPPORT AND MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • CONSULTING SERVICE
        • Table CONSULTING SERVICE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • TRAINING AND EDUCATION
        • Table TRAINING AND EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY APPLICATION
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
    • CUSTOMER SEGMENTATION AND TARGETING
      • Table CUSTOMER SEGMENTATION AND TARGETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • MULTICHANNEL CAMPAIGN MANAGEMENT
      • Table MULTICHANNEL CAMPAIGN MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • COMPETITOR BENCHMARKING
      • Table COMPETITOR BENCHMARKING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • CUSTOMER BEHAVIORAL ANALYSIS
      • Table CUSTOMER BEHAVIORAL ANALYSIS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • MARKETING MEASUREMENT
      • Table MARKETING MEASUREMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • OTHER APPLICATIONS
      • Table OTHER APPLICATIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • ON-PREMISE
      • Table ON-PREMISE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • ON-DEMAND/CLOUD
      • Table ON-DEMAND: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
    • SMALL AND MEDIUM ENTERPRISES (SMES)
      • Table SMES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
      • Table BANKING FINANCIAL SERVICES AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table BANKING FINANCIAL SERVICES AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table BANKING FINANCIAL SERVICES AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • TELECOMMUNICATIONS AND IT
      • Table TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYEMNT MODEL, 2013-2020 (USD MILLION)
    • RETAIL
      • Table RETAIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table RETAIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table RETAIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • GOVERNMENT
      • Table GOVERNMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table GOVERNMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table GOVERNMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • HEAVY ENGINEERING
      • Table HEAVY ENGINEERING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table HEAVY ENGINEERING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table HEAVY ENGINEERING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • UTILITIES
      • Table UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • TRANSPORTATION AND LOGISTICS
      • Table TRANSPORTATION AND LOGISTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table TRANSPORTATION AND LOGISTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table TRANSPORTATION AND LOGISTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • Table TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BTYPE, 2013-2020 (USD MILLION)
      • Table TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • OTHERS
      • Table OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, 2013-2020 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2015 (USD MILLION)
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • EUROPE
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • ASIA-PACIFIC (APAC)
      • Table ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • MIDDLE EAST & AFRICA
      • Table MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, ORGANIZATION SIZE, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL 2013-2020 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION AND TRENDS
      • NEW PRODUCT LAUNCHES AND ENHANCEMENTS
        • Table NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2013-2015
      • AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
        • Table AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2013-2015
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2013-2015
      • INTEGRATION AND EXPANSION
        • Table INTEGRATION AND BUSINESS EXPANSION
  • COMPANY PROFILES
    • INTRODUCTION
    • ORACLE CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • IBM CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SALESFORCE.COM INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ADOBE SYSTEMS, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAS INSTITUTE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • CRIMSON HEXAGON
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAP SE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
    • TABLEAU SOFTWARE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
    • GOODDATA
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
    • NETBASE SOLUTIONS, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
    • HOOTSUITE MEDIA, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
  • KEY INNOVATORS
    • SYSOMOS, INC.
    • TRACX
    • ATTENSITY
    • BRANDWATCH
  • APPENDIX
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS

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