Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2024

Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2024

The global social media analytics market size is projected to grow at a CAGR of 25.4% during the forecast period
The social media analytics market size is projected to grow from USD 3.0 billion in 2019 to USD 9.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 25.4% during the forecast period. The social media analytics market is driven by increased focus on competitive intelligence and increasing user engagement of social media using smartphones. However, rising numbers of users on various websites on social media platforms further contributes to the growth of the social media analytics market.

Services segment to grow at a higher CAGR during the forecast period
The social media analytics market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are professional services and managed services. Professional services are further bifurcated into consulting, and training and education. The growth of this segment can be attributed to the increasing deployment of the social media analytics software, which leads to the increasing the demand for pre- and post-deployment services, as these solutions require training, owing to technical complexities.

Healthcare and lifesciences industry vertical to grow at the highest CAGR during the forecast period
The social media analytics market by vertical has been segmented into Banking, Financial Services and Insurance (BFSI), telecommunications and Information Technology (IT), retail and eCommerce, healthcare, media and entertainment, government and defense, travel and hospitality, others (education and research, transportation and logistics, and energy and utilities). A rise in competition among players across social media platforms and the emergence of a number of healthacre and lifescience players in the social analytics market space are factors projected to drive the growth of this vertical.

APAC to grow at the highest CAGR during the forecast period
Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The region is becoming a new hotspot in the social media analytics market, due to rising investments in the process of using social media platforms across potential economies. Several Asian countries are leveraging on information-intensive data management technologies, and social media analytics is one of the leading technology trends. Companies have achieved a strong position in the social media analytics market due to their well-practiced strategy of increasing the customer base through acquisitions and partnerships with significant players in the market

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the social media analytics market.
By Company: Tier I: 38%, Tier II: 41%, and Tier III: 21%
By Designation: C-Level Executives: 65%, Directors: 20%, and Others: 15%
By Region: North America: 45%, Asia Pacific (APAC): 30%, Europe: 15%, Middle East and Africa (MEA): 5%, and Latin America: 5%

The report includes the study of the key players offering social media analytics solutions and services. It profiles major vendors in the global social media analytics market. The major vendors are Oracle (US), Salesforce (US), IBM (US), SAS Institute (US), Adobe (US), Clarabridge (US), NetBase Solutions (US), Brandwatch (UK), Talkwalker (UK), Digimind (US), Meltwater (US), SpreadFast (US), Cision (US), Simplify360 (India), and Hootsuite (Canada). It further includes an in-depth competitive analysis of key players in the social media analytics market, along with their company profiles, business overviews, product offerings, recent developments, and market strategies.

Research Coverage
The market study covers the social media analytics market across segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment model, organization size, application, industry verticals, and region.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall social media analytics market and its subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
      • INCLUSIONS AND EXCLUSIONS
    • MARKET SCOPE
      • MARKET SEGMENTATION
      • REGIONS COVERED
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY CONSIDERED
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2015–2018
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
      • TOP-DOWN APPROACH
      • BOTTOM-UP APPROACH
    • MARKET FORECAST
      • Table FACTOR ANALYSIS
    • COMPETITIVE LEADERSHIP MAPPING METHODOLOGY
      • Table EVALUATION CRITERIA
      • VENDOR INCLUSION CRITERIA
    • ASSUMPTIONS FOR THE STUDY
    • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
    • Table SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE, 2017–2024 (USD MILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET
    • SOCIAL MEDIA ANALYTICS MARKET: TOP 3 APPLICATION AREAS
    • SOCIAL MEDIA ANALYTICS MARKET: BY INDUSTRY VERTICAL
    • SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION AND REGION
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • MARKET OVERVIEW
      • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • INDUSTRY TRENDS
      • SOCIAL MEDIA ANALYTICS ECOSYSTEM
      • USE CASES
      • TECHNOLOGIES IN SOCIAL MEDIA ANALYTICS
  • SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
    • SOFTWARE
      • Table SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • SERVICES
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
        • Table PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
        • Table TRAINING AND EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
        • Table CONSULTING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
    • SALES AND MARKETING MANAGEMENT
      • Table SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • CUSTOMER EXPERIENCE MANAGEMENT
      • Table CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • COMPETITIVE INTELLIGENCE
      • Table COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • RISK MANAGEMENT AND FRAUD DETECTION
      • Table RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • PUBLIC SAFETY AND LAW ENFORCEMENT
      • Table PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • OTHERS
      • Table OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • CLOUD
      • Table CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
    • BANKING, FINANCIAL SERVICES AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • TELECOMMUNICATIONS AND IT
      • Table TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • RETAIL AND ECOMMERCE
      • Table RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • GOVERNMENT AND DEFENSE
      • Table GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • Table TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • OTHERS
      • Table OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET, BY REGION
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • UNITED STATES
        • Table UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
        • Table UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
        • Table UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
        • Table UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
        • Table UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
        • Table UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
        • Table UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
      • CANADA
        • Table CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
        • Table CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
        • Table CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
        • Table CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
        • Table CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
        • Table CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
        • Table CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
    • EUROPE
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
      • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • UNITED KINGDOM
        • Table UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
        • Table UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
        • Table UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
        • Table UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
        • Table UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
        • Table UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
      • FRANCE
        • Table FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
        • Table FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
        • Table FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
        • Table FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
        • Table FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
        • Table FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
      • GERMANY
        • Table GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
        • Table GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
        • Table GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
        • Table GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
        • Table GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
        • Table GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
      • REST OF EUROPE
    • ASIA PACIFIC
      • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • AUSTRALIA AND NEW ZEALAND
      • CHINA
      • INDIA
      • JAPAN
      • REST OF ASIA PACIFIC
    • LATIN AMERICA
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • BRAZIL
      • MEXICO
      • REST OF LATIN AMERICA
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • MIDDLE EAST
      • AFRICA
  • COMPETITIVE LANDSCAPE
    • COMPETITIVE LEADERSHIP MAPPING
      • VISIONARY LEADERS
      • INNOVATORS
      • DYNAMIC DIFFERENTIATORS
      • EMERGING COMPANIES
  • COMPANY PROFILES
    • INTRODUCTION
    • ORACLE
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SALESFORCE
      • BUSINESS OVERVIEW
      • SOFTWARE OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • IBM
      • BUSINESS OVERVIEW
      • SOFTWARE OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ADOBE
      • BUSINESS OVERVIEW
      • SOFTWARE OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SAS INSTITUTE
      • BUSINESS OVERVIEW
      • SOFTWARE OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • CLARABRIDGE
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • NETBASE
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • DIGIMIND
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • BRANDWATCH
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TALKWALKER
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MELTWATER
    • KHOROS
    • CISION
    • SIMPLIFY360
    • HOOTSUITE
    • SOCIAL MEDIA ANALYTICS SOLUTION OFFERED BY SOCIAL MEDIA CHANNELS
  • APPENDIX
    • INDUSTRY EXCERPTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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