Market Research Logo

Social Media Analytics Market by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type, Deployment, Organization Size, Industry Vertical, and Region - Global forecast to 2022

Social Media Analytics Market by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type, Deployment, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

Increased focus on the market and competitive intelligence is expected to propel the social media analytics market growth
The global social media analytics market size is expected to grow from USD 2.71 billion in 2017 to USD 9.54 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 28.6%. The increasing user engagement in social media using smartphones and the need for social media measurement to enhance the customer experience is expected to be fueling the growth of the social media analytics market. Complexities in the analytical workflow is the biggest restraint for the social media analytics market. Voluminous data generation through social media platforms, the increasing cloud adoption trends, and the high adoption rate of social media analytics solutions among the Small and Medium-Sized Enterprises (SMEs) are expected to create opportunities for the growth of this market.

Sales and marketing management application is expected to record the largest market size in 2017 in the social media analytics market
The need to analyze unstructured data to understand customer behaviors and detect the trend are expected to drive the sales and marketing management application in the global social media analytics market. Advanced analytics, such as predictive and descriptive analytics proved to be beneficial to analyze the historical and real-time data, and to build effective marketing strategies by identifying the market trends. Predictive analytics helps predict the sales figures and take necessary actions proactively.

Asia Pacific (APAC) is projected to grow at the highest rate during the forecast period
The growth of the social media analytics market in APAC has started to gain momentum and is expected to witness the highest growth rate in the next few years. The rising need to generate insights from the social media data, supplemented with competently designed social media analytics solutions offered by the vendors present in this region, have led APAC to become a highly potential market. This region is witnessing an increasing demand for cloud-driven social media analytics solutions.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profiles of the primary participants is given below:
• By Company: Tier 1: 22%, Tier 2: 30%, and Tier 3: 48%
• By Designation: C-level: 30%, Director level: 45%, and Others: 25%
• By Region: North America: 48%, Europe: 30%, and APAC: 22%

The key vendors profiled in the report are as follows:
1. Salesforce (US)
2. Oracle Corporation (US)
3. SAS Institute Inc. (US)
4. Adobe Systems Incorporated (US)
5. International Business Machines Corporation (US)
6. GoodData Corporation (US)
7. Brandwatch (UK)
8. Clarabridge, Inc. (US)
9. Digimind (US)
10. Crimson Hexagon, Inc. (US)
11. Sysomos (Canada)
12. Simply Measured, Inc. (US)
13. Talkwalker Inc. (Luxembourg)
14. Unmetric Inc. (US)
15. Netbase Solutions, Inc. (US)
16. Cision US Inc. (US)
17. Simplify360, Inc. (India)
18. Hootsuite Media Inc. (Canada)
19. Meltwater (US)
20. Germinait Solutions Private Limited (India)
21. Socialbakers (US)
22. Spredfast, Inc. (US)
23. Sprinkler, Inc. (US)
24. Lithium Technologies, Inc. (US)
25. Synthesio (US)
26. Tableau Software Inc. (US)

Research Coverage The report segments the social media analytics market based on components, which include software and services; the services segment is segmented into managed services and professional services. Under professional services, the report is further segmented into support and maintenance, and consulting. Based on deployment models, the market is segmented into on-premises and cloud. Under the organization sizes, it is segmented into SMEs and large enterprises, whereas under the application segment, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement, and others (workforce management and compliance management). Under the analytics types, the market includes predictive, prescriptive, diagnostic, and descriptive analytics. Under the industry verticals, the market includes Banking, Financial Services, and Insurance (BFSI); telecommunications and IT; retail and eCommerce; healthcare and life sciences; manufacturing; government and defense; energy and utilities; media and entertainment; travel and hospitality; transportation and logistics; and others (education, research, real estate, and outsourcing). The regions are segmented into North America, Europe, APAC, Middle East and Africa (MEA), and Latin America.

Reasons to buy the Report The report will help the market leaders/new entrants in this market in the following ways:
This report segments the social media analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across different industry verticals and regions.
1. The report helps stakeholders to understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
2. This report will help stakeholders to better understand the competitors and gain more insights to enhance their position in the business. The competitive landscape section includes new product launches/upgrades; partnerships, collaborations; acquisitions, and expansions.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • MICROQUADRANT RESEARCH METHODOLOGY
      • Table EVALUATION CRITERIA
      • VENDOR INCLUSION CRITERIA
    • RESEARCH ASSUMPTIONS AND LIMITATIONS
    • LIMITATIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET
    • SOCIAL MEDIA ANALYTICS MARKET: MARKET SHARE, BY REGION
    • SOCIAL MEDIA ANALYTICS MARKET: BY INDUSTRY VERTICAL AND REGION
    • LIFECYCLE ANALYSIS, BY REGION, 2017
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • MARKET OVERVIEW
      • INTRODUCTION
      • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • INDUSTRY TRENDS
      • SOCIAL MEDIA ANALYTICS ECOSYSTEM
      • USE CASES
      • TECHNOLOGIES IN SOCIAL MEDIA ANALYTICS
  • SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
    • SOFTWARE
      • Table SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • SERVICES
      • Table SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
        • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
        • Table SUPPORT AND MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
        • Table CONSULTING SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
    • SALES AND MARKETING MANAGEMENT
      • Table SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • CUSTOMER EXPERIENCE MANAGEMENT
      • Table CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • COMPETITIVE INTELLIGENCE
      • Table COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • RISK MANAGEMENT AND FRAUD DETECTION
      • Table RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • PUBLIC SAFETY AND LAW ENFORCEMENT
      • Table PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • OTHERS
      • Table OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015-2022 (USD MILLION)
    • PREDICTIVE ANALYTICS
      • Table PREDICTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • PRESCRIPTIVE ANALYTICS
      • Table PRESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • DIAGNOSTIC ANALYTICS
      • Table DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • DESCRIPTIVE ANALYTICS
      • Table DESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • CLOUD
      • Table CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • TELECOMMUNICATIONS AND IT
      • Table TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • RETAIL AND ECOMMERCE
      • Table RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • GOVERNMENT AND DEFENSE
      • Table GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • ENERGY AND UTILITIES
      • Table ENERGY AND UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015- 2022 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • Table TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • TRANSPORTATION AND LOGISTICS
      • Table TRANSPORTATION AND LOGISTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • OTHERS
      • Table OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • SOCIAL MEDIA ANALYTICS MARKET, BY REGION
    • INTRODUCTION
      • Table SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • NORTH AMERICA
      • BY COMPONENT
        • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
        • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
        • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • BY APPLICATION
        • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
      • BY ANALYTICS TYPE
        • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015-2022 (USD MILLION)
      • BY DEPLOYMENT MODEL
        • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • BY INDUSTRY VERTICAL
        • Table NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
      • BY COUNTRY
    • EUROPE
      • BY COMPONENT
        • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
        • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
        • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • BY APPLICATION
        • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
      • BY ANALYTICS TYPE
        • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015-2022 (USD MILLION)
      • BY DEPLOYMENT MODEL
        • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • BY INDUSTRY VERTICAL
        • Table EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
      • BY COUNTRY
    • ASIA PACIFIC
      • BY COMPONENT
        • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
        • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
        • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • BY APPLICATION
        • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
      • BY ANALYTICS TYPE
        • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015-2022 (USD MILLION)
      • BY DEPLOYMENT MODEL
        • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • BY INDUSTRY VERTICAL
        • Table ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
      • BY COUNTRY
    • LATIN AMERICA
      • BY COMPONENT
        • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
        • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
        • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • BY APPLICATION
        • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
      • BY ANALYTICS TYPE
        • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015-2022 (USD MILLION)
      • BY DEPLOYMENT MODEL
        • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • BY INDUSTRY VERTICAL
        • Table LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
      • BY COUNTRY
    • MIDDLE EAST AND AFRICA
      • BY COMPONENT
        • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • BY APPLICATION
        • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
      • BY ANALYTICS TYPE
        • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015-2022 (USD MILLION)
      • BY DEPLOYMENT MODEL
        • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • BY INDUSTRY VERTICAL
        • Table MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
      • BY COUNTRY
  • COMPETITIVE LANDSCAPE
    • MICROQUADRANT OVERVIEW
      • VISIONARY LEADERS
      • INNOVATORS
      • EMERGING COMPANIES
      • DYNAMIC DIFFERENTIATORS
    • COMPETITIVE BENCHMARKING
      • BUSINESS STRATEGY EXCELLENCE ADOPTED IN THE SOCIAL MEDIA ANALYTICS MARKET
      • STRENGTH OF PRODUCT PORTFOLIO IN THE SOCIAL MEDIA ANALYTICS MARKET
        • Table MARKET RANKING FOR SOCIAL MEDIA ANALYTICS MARKET, 2017
  • COMPANY PROFILES
    • ORACLE
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
      • KEY RELATIONSHIPS
    • SALESFORCE
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
      • KEY RELATIONSHIPS
    • IBM
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
      • KEY RELATIONSHIPS
    • ADOBE SYSTEMS
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
      • KEY RELATIONSHIPS
    • SAS INSTITUTE
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
      • KEY RELATIONSHIPS
    • CLARABRIDGE
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
      • KEY RELATIONSHIPS
    • NETBASE
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
      • KEY RELATIONSHIPS
    • BRANDWATCH
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
      • KEY RELATIONSHIPS
    • TALKWALKER
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
      • KEY RELATIONSHIPS
    • GOODDATA
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
      • KEY RELATIONSHIPS
    • CRIMSON HEXAGON
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
      • KEY RELATIONSHIPS
    • SIMPLY MEASURED
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
      • KEY RELATIONSHIPS
    • SYSOMOS
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
      • KEY RELATIONSHIPS
  • APPENDIX
    • KEY INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS
    • AUTHOR DETAILS

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report