Over-the-Top Services (OTT) Market by Type (Online Gaming, Music Streaming, VoD and Communication), Monetization Model (Subscription-based, Advertising-based, and Transaction-based), Streaming Device, Vertical, and Region - Global Forecast to 2024

Over-the-Top Services (OTT) Market by Type (Online Gaming, Music Streaming, VoD and Communication), Monetization Model (Subscription-based, Advertising-based, and Transaction-based), Streaming Device, Vertical, and Region - Global Forecast to 2024

Growth in the OTT services market with flexibility and ease-of-use to offer seamless customer experience
The global Over-The-Top (OTT) services market size is expected to grow from USD 81.6 billion in 2019 to USD 156.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 14.0% during the forecast period. The major factors driving the growth of the OTT services market include internet proliferation with penetration of smart devices along with flexibility and ease-of-use to offer seamless customer experience.

“Video on Demand (VoD) type segment to grow at the highest CAGR during the forecast period”
The flexibility, comfort, and personalization of content have driven the adoption of VoD services. Home entertainment has made its way via streaming services, enabling customers to consume the offered content depending on their preferred choice of genre, comfort, freedom, and flexibility. Viewers are further provided with a plethora of choices, with titles from diverse genres within the vast library to choose from at any given time. Owing to this ease-of-use and flexibility, viewers can have a seamless experience.

“Smartphones and Tablets streaming devices segment to lead the OTT services market in 2019”
The rising penetration of high-speed data networks and mobile subscriptions, mass adoption of mobile-connected devices, and fresh features, as well as advanced capabilities in smartphones, are some of the biggest catalysts for the growth of the global OTT services market with regards to streaming content. Growing penetration of the internet, ongoing demand for OTT services, demand for a platform for streaming content, and high traction among customers to share rich media content are expected to drive the OTT services market.

“Subscription-based monetization model segment to grow at the highest CAGR during the forecast period”
Subcription VoD (SVoD) players, such as Hulu, Amazon, and Netflix, have over 158 million paid memberships across 190 countries. The platform offers TV series, documentaries, and feature films across a wide variety of genres and languages. In the OTT services market space, the SVoD platform enables end users to pay monthly/yearly fees to access its services. The subscription sales include fees associated with memberships and access to content, including audiobooks, digital videos, eBooks, and digital music.

“Media and entertainment service verticals segment to grow at the highest CAGR during the forecast period”
With the digitalization of media and entertainment mediums, the consumers’ appetite for gaining access to the right information or preferred channels is growing increasingly. The players in the media and entertainment service vertical seek to interact with their consumers to achieve deeper customer engagement. Enterprises can easily communicate with their customers via messaging services. By utilizing OTT messaging services, enterprises can interact with their consumers to deliver media and advertising content via rich messaging channels.

“APAC OTT services market to grow at the highest CAGR during the forecast period”
Major economies in the Asia Pacific (APAC) include China, India, Australia, and Japan. The proliferation of smart devices, broadband, and internet connectivity, which is augmented by the emergence of advanced technologies, such as 5G, 4G, developed payment infrastructure, and a dynamic local content ecosystem, is driving the OTT services market forward. In APAC countries, VoD players such as YouTube, iQiyi, Tencent Video, Youku, ByteDance, Netflix, Amazon, Hotstar, and Hulu Japan, will account to a major share of revenue along with the huge penetration of instant messaging apps, such as WhatsApp, Facebook Messenger, Line, and WeChat.

• By Company Type: Tier 1 – 15%, Tier 2 – 40%, and Tier 3 – 45%
• By Designation: C-level – 40%, Directors – 35%, Managers-15% and Others – 10%
• By Region: North America – 45%, Europe – 15%, APAC – 30%, and RoW – 10%.

Some prominent players across all service types profiled in the study include Facebook (US), Netflix (US), Amazon (US), Microsoft (US), Google (US), YouTube (US), Apple (US), Home Box Office (US), Roku (US), IndieFlix (US), Vudu (US), Hulu (US), Tencent (China), Rakuten (Japan), Kakao (South Korea), and Line (Japan).

Research Coverage
The market study covers the OTT services market across different segments. It aims at estimating the market size and the growth potential of the market across different segments, such as type (online gaming, music streaming, VoD, communications, and others), streaming devices (smartphones and tablets, desktops and laptops, and IPTV and consoles), monetization model (subscription-based, advertising-based, and transaction-based), service vertical (media and entertainment, education and learning, service utilities, and gaming). The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report
The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall OTT services market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
      • INCLUSIONS AND EXCLUSIONS
    • MARKET SCOPE
      • MARKET SEGMENTATION
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY CONSIDERED
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • BREAKUP OF PRIMARIES
      • KEY INDUSTRY INSIGHTS
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
      • TOP-DOWN APPROACH
      • BOTTOM-UP APPROACH
    • ASSUMPTIONS FOR THE STUDY
    • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL OVER-THETOP SERVICES MARKET
    • OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2019
    • NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL, 2019
    • ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL, 2019
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL
    • INTRODUCTION
      • Table OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
    • SUBSCRIPTION-BASED
      • BILLING AS PER SERVICES OPTED BY CUSTOMERS TO DRIVE THE DEMAND FOR OTT SERVICES
        • Table SUBSCRIPTION-BASED: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • ADVERTISING-BASED
      • HIGHER PENETRATION OF INTERNET AND USE OF MOBILE DEVICES TO INCREASE THE ADOPTION OF OTT SERVICES
        • Table ADVERTISING-BASED: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • TRANSACTION-BASED
      • ATTRACTIVE VIDEO PACKAGES THROUGH TRANSACTION-BASED MONETIZATION MODEL TO PROPEL THE ADOPTION OF OTT SERVICES
        • Table TRANSACTION-BASED: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • OVER-THE-TOP SERVICES MARKET, BY TYPE
    • INTRODUCTION
      • Table OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
    • ONLINE GAMING
      • GROWING DEMAND FOR ONLINE GAMES IN HD QUALITY TO DRIVE THE GROWTH OF THE ONLINE GAMING SEGMENT
        • Table ONLINE GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table ONLINE GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • MUSIC STREAMING
      • SUBSCRIPTION AND TRANSACTION-BASED MONETIZATION MODELS ARE HIGHLY EMBRACED BY END USERS WITH REGARDS TO MUSIC STREAMING
        • Table MUSIC STREAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table MUSIC STREAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • VIDEO ON DEMAND
      • FLEXIBILITY, COMFORT, AND PERSONALIZATION OF CONTENT TO DRIVE THE ADOPTION OF VOD SERVICES
        • Table VIDEO ON DEMAND: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table VIDEO ON DEMAND: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • COMMUNICATION
      • RICH COMMUNICATION SERVICES TO SUPPORT MARKET GROWTH FOR THE COMMUNICATION SEGMENT GLOBALLY
        • Table COMMUNICATION: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table COMMUNICATION: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • OTHERS
      • Table OTHERS: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
      • Table OTHERS: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE
    • INTRODUCTION
      • Table OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
    • SMARTPHONES AND TABLETS
      • GROWING INTERNET PENETRATION TO LEAD TO INCREASED NUMBER OF SMARTPHONES, CONTRIBUTING TO THE OVERALL MARKET GROWTH
        • Table SMARTPHONES AND TABLETS: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • DESKTOPS AND LAPTOPS
      • GROWING NEED TO VIEW HD CONTENT ON BIGGER SCREENS AND MULTITASKING HABITS OF CUSTOMERS TO SUPPORT MARKET GROWTH OF CONTENT VIEWING ON DESKTOPS AND LAPTOPS
        • Table DESKTOPS AND LAPTOPS: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • INTERNET PROTOCOL TELEVISION AND CONSOLES
      • GROWTH OF THE GAMING INDUSTRY TO BOOST THE ADOPTION OF INTERNET PROTOCOL TELEVISION AND CONSOLES FOR STREAMING OVER-THE-TOP SERVICES
        • Table INTERNET PROTOCOL TELEVISION AND CONSOLES: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL
    • INTRODUCTION
      • Table OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017–2024 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • GROWING INTERNET PENETRATION AND INCREASING DEMAND FOR ENTERTAINMENT IN THE MEDIA AND ENTERTAINMENT VERTICAL
        • Table MEDIA AND ENTERTAINMENT: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
        • Table MEDIA AND ENTERTAINMENT: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
    • EDUCATION AND LEARNING
      • EMERGENCE OF SMART EDUCATION SYSTEM AND DIVERSE LEARNING NEEDS OF ONLINE LEARNERS TO DRIVE THE MARKET GROWTH IN THE EDUCATION AND LEARNING SECTOR
        • Table EDUCATION AND LEARNING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
        • Table EDUCATION AND LEARNING: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
    • GAMING
      • GROWING TRACTION AMONG MILLENNIALS TO BOOST THE GAMING VERTICAL IN THE OVER-THE-TOP SERVICES MARKET
        • Table GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
        • Table GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
    • SERVICE UTILITIES
      • GROWING DEMAND FOR ON-THE-GO SERVICES ON HANDHELD DEVICES TO BOOST SERVICE UTILITIES ADOPTION
        • Table SERVICE UTILITIES: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
        • Table SERVICE UTILITIES: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
  • OVER-THE-TOP SERVICES MARKET, BY REGION
    • INTRODUCTION
      • Table OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • NORTH AMERICA
      • NORTH AMERICA: OVER-THE-TOP MARKET DRIVERS
      • NORTH AMERICA: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
        • Table NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
        • Table NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table NORTH AMERICA: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table NORTH AMERICA: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table NORTH AMERICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table NORTH AMERICA: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table NORTH AMERICA: OTHERS MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017–2024 (USD MILLION)
        • Table NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table NORTH AMERICA: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table NORTH AMERICA: GAMING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table NORTH AMERICA: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • UNITED STATES
      • CANADA
    • EUROPE
      • EUROPE: OVER-THE-TOP MARKET DRIVERS
      • EUROPE: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
        • Table EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
        • Table EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table EUROPE: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table EUROPE: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table EUROPE: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table EUROPE: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table EUROPE: OTHERS MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017–2024 (USD MILLION)
        • Table EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table EUROPE: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table EUROPE: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table EUROPE: GAMING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table EUROPE: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • REST OF EUROPE
    • ASIA PACIFIC
      • ASIA PACIFIC: OVER-THE-TOP MARKET DRIVERS
      • ASIA PACIFIC: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
        • Table ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
        • Table ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table ASIA PACIFIC: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table ASIA PACIFIC: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table ASIA PACIFIC: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table ASIA PACIFIC: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table ASIA PACIFIC: OTHERS MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017–2024 (USD MILLION)
        • Table ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table ASIA PACIFIC: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table ASIA PACIFIC: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table ASIA PACIFIC: GAMING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table ASIA PACIFIC: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • CHINA
      • JAPAN
      • INDIA
      • AUSTRALIA AND NEW ZEALAND
      • REST OF ASIA PACIFIC
    • LATIN AMERICA
      • LATIN AMERICA: OVER-THE-TOP MARKET DRIVERS
      • LATIN AMERICA: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
        • Table LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
        • Table LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table LATIN AMERICA: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table LATIN AMERICA: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017– 2024 (USD MILLION)
        • Table LATIN AMERICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table LATIN AMERICA: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table LATIN AMERICA: OTHERS MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017–2024 (USD MILLION)
        • Table LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table LATIN AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table LATIN AMERICA: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table LATIN AMERICA: GAMING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table LATIN AMERICA: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • MEXICO
      • BRAZIL
      • REST OF LATIN AMERICA
    • MIDDLE EAST AND AFRICA
      • MIDDLE EAST AND AFRICA: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
      • MIDDLE EAST: OVER-THE-TOP MARKET DRIVERS
      • AFRICA: OVER-THE-TOP MARKET DRIVERS
        • Table MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: OTHERS MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017–2024 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: GAMING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SUB-REGION, 2017–2024 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SCENARIO
      • Table MARKET EVALUATION FRAMEWORK, 2018–2019
      • PARTNERSHIPS
        • Table PARTNERSHIPS, 2018–2019
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2018–2019
  • COMPANY PROFILES
    • NETFLIX
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
        • Table NETFLIX: INORGANIC GROWTH STRATEGIES
      • SWOT ANALYSIS
    • AMAZON
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
        • Table AMAZON: ORGANIC GROWTH STRATEGIES
        • Table AMAZON: INORGANIC GROWTH STRATEGIES
      • SWOT ANALYSIS
    • GOOGLE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
        • Table ALPHABET: ORGANIC GROWTH STRATEGIES
        • Table ALPHABET: INORGANIC GROWTH STRATEGIES
      • SWOT ANALYSIS
    • APPLE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
        • Table APPLE: ORGANIC GROWTH STRATEGIES
        • Table APPLE: INORGANIC GROWTH STRATEGIES
      • SWOT ANALYSIS
    • FACEBOOK
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
        • Table FACEBOOK: ORGANIC GROWTH STRATEGIES
      • SWOT ANALYSIS
    • YOUTUBE
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
        • Table YOUTUBE: ORGANIC GROWTH STRATEGIES
        • Table YOUTUBE: INORGANIC GROWTH STRATEGIES
    • HBO
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
        • Table AT&T: INORGANIC GROWTH STRATEGIES
    • MICROSOFT
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
        • Table MICROSOFT: INORGANIC GROWTH STRATEGIES
    • HULU
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
        • Table HULU: ORGANIC GROWTH STRATEGIES
        • Table HULU: INORGANIC GROWTH STRATEGIES
    • INDIEFLIX
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
        • Table INDIEFLIX: ORGANIC GROWTH STRATEGIES
    • VUDU
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
        • Table VUDU: INORGANIC GROWTH STRATEGIES
    • ROKU
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
        • Table ROKU: ORGANIC GROWTH STRATEGIES
        • Table ROKU: INORGANIC GROWTH STRATEGIES
    • TENCENT
    • RAKUTEN
    • KAKAO
    • LINE
    • RIGHT-TO-WIN
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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