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Self-Service BI Market by Type (Software, Services), Application (Sales & Marketing Management, Customer Engagement & Analysis, Predictive Asset Maintenance), Business Function, Deployment Model, Vertical, & Region - Global Forecast to 2021

Self-Service BI Market by Type (Software, Services), Application (Sales & Marketing Management, Customer Engagement & Analysis, Predictive Asset Maintenance), Business Function, Deployment Model, Vertical, & Region - Global Forecast to 2021

SELF-SERVICE BI MARKET – GLOBAL FORECAST TO 2021
“Ease of use and massive surge in the volume of business data is driving the growth”
MarketsandMarkets estimates the global self-service Business Intelligence (BI) market to grow from USD 3.61 billion in 2016 to USD 7.31 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 15.2%. The self-service BI market is growing rapidly because of the transition from traditional BI techniques to advanced BI and analytics techniques, which can be managed and utilized even without any help from the IT and data science teams, and the massive surge in the volume of business data across industry verticals. Factors such as high investment coasts and lack of proper data governance process are expected to limit the market growth.

“Sales business function to have the largest market size in 2016”
Organizations across industry verticals are using various tools and systems to collect internal data for analyzing the performance of sales people and external data for analyzing sales performance at regular intervals and also in real time. Therefore, sales departments face challenges in integrating these technologies for obtaining value from all these data sets. Self-service BI helps the sales department in resolving these issues even without any help from the IT team or data scientists, allowing them to generate insights as per their convenience. Hence, sales is estimated to have the largest market share in 2016 among all business functions.

“Healthcare and life sciences vertical to have the highest growth rate during the forecast period”
Self-service BI solutions have been deployed across various industry verticals, including BFSI, telecommunication & IT, retail & e-commerce, manufacturing, healthcare & life sciences, energy & utilities, transportation & logistics, media & entertainment, government & defense, and others. The healthcare & life sciences industry vertical is expected to witness the highest CAGR during the forecast period because of the increasing need for managing real-time data of various healthcare activities including patients’ sleep analysis, calories burnt based on physical activities conducted, and so on.

“North America is expected to hold the largest market share”
North America, followed by Europe, is expected to continue being the largest revenue generating region for the self-service BI vendors for the next five years. This is mainly due to the presence of various developed economies such as Canada and the U.S. and the high focus on innovations through research and development and technology across industry verticals in the region. APAC is expected to be the highest growing region in the self-service BI market because of the increasing adoption of Internet of Things (IoT) and smart technologies and government initiatives such as smart cities in APAC countries including China and India.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the self-service BI marketplace.
By Company Type: Tier 1: 22%, Tier 2: 30%, and Tier 3: 48%
By Designation: C-Level: 30%, Director Level: 45%, and Others: 25%
By Region: North America: 48%, Europe: 30%, APAC: 22%

The self-service BI ecosystem comprises the following major vendors:
1. Microsoft Corporation (U.S.)
2. IBM Corporation (U.S.)
3. Oracle Corporation (U.S.)
4. SAP SE (Germany)
5. SAS Institute (U.S.)
6. MicroStrategy (U.S.)
7. Tableau Software (U.S.)
8. TIBCO Software (U.S.)
9. Qlik Technologies (U.S.)
10. Zoho Corporation (U.S.)

Scope of the report
The self-service BI market revenue is primarily classified into revenues from software and revenues from services. The software revenue is associated with standalone software offerings. The services revenue is associated with managed services and professional services. The professional services comprise deployment & integration, support & maintenance, and consulting services. The market is also segmented by business functions, applications, deployment models, industry verticals, and regions.

Reasons to buy the report
To get a comprehensive overview of the global self-service BI market
To gain wide ranging information about the top players in this market sphere, their product portfolios, and the key strategies adopted by them
To gain insights about the major countries/regions in which the self-service BI market is flourishing in various industries


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED IN THE REPORT
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • VENDOR DIVE MATRIX METHODOLOGY
    • RESEARCH ASSUMPTIONS
      • ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table SELF-SERVICE BI MARKET SIZE AND GROWTH, 2014-2021 (USD BILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE SELF-SERVICE BI MARKET
    • SELF-SERVICE BI MARKET: MARKET SHARE ACROSS VARIOUS REGIONS
    • SELF-SERVICE BI MARKET: INDUSTRY VERTICAL AND REGION MARKET
    • LIFE CYCLE ANALYSIS, BY REGION, 2016
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET EVOLUTION
    • MARKET SEGMENTATION
      • BY TYPE
      • BY SERVICE
      • BY PROFESSIONAL SERVICE
      • BY BUSINESS FUNCTION
      • BY APPLICATION
      • BY DEPLOYMENT MODEL
      • BY INDUSTRY VERTICAL
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • SELF-SERVICE BI: TYPE OF DATA PROCESSING
      • BATCH DATA PROCESSING
      • REAL-TIME STREAMING DATA PROCESSING
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • SELF-SERVICE BI USER TRENDS
      • BUSINESS USERS
      • DEVELOPERS
    • DATA GOVERNANCE FOR SELF-SERVICE BI
    • STRATEGIC BENCHMARKING
      • STRATEGIC BENCHMARKING: PARTNERSHIPS AND COLLABORATIONS
      • STRATEGIC BENCHMARKING: NEW PRODUCT DEVELOPMENT
  • SELF-SERVICE BI MARKET ANALYSIS, BY TYPE
    • INTRODUCTION
      • Table SELF-SERVICE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
    • SOFTWARE
      • Table SOFTWARE: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • SERVICES
      • Table SERVICES: SELF-SERVICE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table SERVICES: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table PROFESSIONAL SERVICES: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
        • Table DEPLOYMENT AND INTEGRATION: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
        • Table SUPPORT AND MANTAINANCE: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
        • Table CONSULTING SERVICES: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • SELF-SERVICE BI MARKET ANALYSIS, BY BUSINESS FUNCTION
    • INTRODUCTION
      • Table SELF-SERVICE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
    • FINANCE
      • Table FINANCE: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • MARKETING
      • Table MARKETING: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • SALES
      • Table SALES: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OPERATIONS
      • Table OPERATIONS: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • HUMAN RESOURCES (HR)
      • Table HUMAN RESOURCE: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • SELF-SERVICE BI MARKET ANALYSIS, BY APPLICATION
    • INTRODUCTION
      • Table SELF-SERVICE BI MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
    • FRAUD AND SECURITY MANAGEMENT
      • Table FRAUD AND SECURITY MANAGEMENT: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • SALES AND MARKETING MANAGEMENT
      • Table SALES AND MARKETING MANAGEMENT: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • PREDICTIVE ASSET MAINTAINENCE
      • Table PREDICTIVE ASSET MAINTANENCE: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • RISK AND COMPLIANCE MANAGEMENT
      • Table RISK AND COMPLIANCE MANAGEMENT: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • CUSTOMER ENGAGEMENT AND ANALYSIS
      • Table CUSTOMER ENGAGEMENT AND ANALYSIS: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • SUPPLY CHAIN MANAGEMENT AND PROCUREMENT
      • Table SUPPLY CHAIN MANANGEMENT AND PROCUREMENT: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OPERATIONS MANAGEMENT
      • Table OPERATION MANAGEMENT: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OTHER APPLICATIONS
      • Table OTHER APPLICATIONS: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • SELF-SERVICE BI MARKET ANALYSIS, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table SELF-SERVICE BI MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • ON-DEMAND
      • Table ON-DEMAND: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • SELF-SERVICE BI MARKET ANALYSIS, BY INDUSTRY VERTICAL
    • INTRODUCTION
      • Table SELF-SERVICE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • RETAIL AND ECOMMERCE
      • Table RETAIL AND ECOMMERCE: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • TELECOMMUNICATIONS AND IT
      • Table TELECOMMUNICATIONS AND IT: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • TRANSPORTATION AND LOGISTICS
      • Table TRANSPORTATION AND LOGISTICS: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • ENERGY AND UTILITIES
      • Table ENERGY AND UTILITIES: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • GOVERNMENT AND DEFENSE
      • Table GOVERNMENT AND DEFENSE: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OTHERS
      • Table OTHERS: SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table SELF-SERVICE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: SELF-SERVICE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: SELF-SERVICE BI MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: SELF-SERVICE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: SELF-SERVICE BI MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: SELF-SERVICE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: SELF-SERVICE BI MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: SELF-SERVICE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • EUROPE
      • Table EUROPE: SELF-SERVICE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table EUROPE: SELF-SERVICE BI MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table EUROPE: SELF-SERVICE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table EUROPE: SELF-SERVICE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table EUROPE: SELF-SERVICE BI MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table EUROPE: SELF-SERVICE BI MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD MILLION)
      • Table EUROPE: SELF-SERVICE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • ASIA-PACIFIC (APAC)
      • Table ASIA-PACIFIC: SELF-SERVICE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: SELF-SERVICE BI MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: SELF-SERVICE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: SELF-SERVICE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: SELF-SERVICE BI MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: SELF-SERVICE BI MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: SELF-SERVICE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: SELF-SERVICE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SELF-SERVICE BI MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SELF-SERVICE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SELF-SERVICE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SELF-SERVICE BI MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SELF-SERVICE BI MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SELF-SERVICE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: SELF-SERVICE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: SELF-SERVICE BI MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: SELF-SERVICE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: SELF-SERVICE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: SELF-SERVICE BI MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: SELF-SERVICE BI MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: SELF-SERVICE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATIONS AND TRENDS
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2014-2016
      • PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS
        • Table PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2014-2016
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2014-2016
      • VENTURE CAPITAL FUNDING
        • Table VENTURE CAPITAL FUNDING, 2014-2016
    • SELF-SERVICE BI: MNM DIVE - VENDOR COMPARISON
  • COMPANY PROFILES
    • INTRODUCTION
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • INTERNATIONAL BUSINESS MACHINES CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ORACLE CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAP SE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAS INSTITUTE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TABLEAU SOFTWARE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • MICROSTRATEGY, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • QLIK TECHNOLOGIES, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • TIBCO SOFTWARE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • ZOHO CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
  • KEY INNOVATOR PROFILES
    • ALTERYX
    • BIRST, INC.
    • RAPIDMINER
    • ROSSLYN ANALYTICS
    • MAPR TECHNOLOGIES
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS
    • AUTHOR DETAILS

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