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Retail Analytics Market by Business Function (Marketing and Customer Analytics, Merchandizing and In-Store Analytics, Supply Chain Analytics, Strategy and Planning), by Type, by Solutions and by Services - Global Forecast and Analysis to 2020

Retail Analytics Market by Business Function (Marketing and Customer Analytics, Merchandizing and In-Store Analytics, Supply Chain Analytics, Strategy and Planning), by Type, by Solutions and by Services - Global Forecast and Analysis to 2020

Rising need to utilize data to understand the customers is a major growth driver of the retail analytics market
The retail analytics market size is estimated to grow from USD 2.2 billion in 2015 to USD 5.1 billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 18.9% from 2015 to 2020. The retail analytics market is driven by factors, such as continuous rise in volume, variety, and velocity of data and increasing demand for Omni-channel insights.

Merchandising and in-store analytics solutions are expected to gain maximum traction during the forecast period

The marketing and customer analytics is estimated to contribute the largest market share duing the forecast period. Furthermore, due to increasing need of understanding the consumer behavior, merchandising and in-store analytics is expected to gain traction and grow at the highest CAGR in the next five years. Retail analytics consulting and system inetgration services are expected to grow with highest rate from 2015 to 2020. North America holds the largest share of the retail analytics market, however, MEA is expected to grow at the highest CAGR during the forecast period.

In the process of determining and verifying the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted. Various key people in Tier 1(30%), Tier 2(40%) and Tier 3(30%) companies were contacted for primary interviews. The interviews were conducted with various key people such as C-level (72%), Director level (14%) and other executives (14%) from various key organizations operating in the retail analytics marketplace. The primary interviews were conducted worldwide covering regions such as North America (37%), Europe (27%), APAC (18%), and RoW (18%).

As the role of shrink management is evolving, the retail analytics market offers tremendous upcoming opportunites for growth in the next five years. To mitigate such losses, retailers are rapidly deploying data analytics tools that can provide effective prediction, analysis, and reporting for alleviating shrink. In the complete value chain of the retail industry globally, the shrink rate has been rising.

Various key retail analytics vendors and service providers profiled in the report are as follows:
1. IBM
2. Microsoft
3. Oracle
4. SAP
5. SAS
6. Tableau
7. Adobe
8. Angoss
9. Qlik
10. Information Builders

The report will help the market leaders/new entrants in this market in the following ways:

1. This report segments the retail analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across different verticals and regions.

2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

3. This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, new product develpoments, partnerships, mergers and acquisitions.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPRAOCH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
      • Table RETAIL ANALYTICS MARKET: RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES
    • RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION
    • KEY APPLICATIONS AND REGIONS IN THE RETAIL ANALYTICS MARKET
    • LIFE CYCLE ANALYSIS, BY REGION
  • MARKET OVERVIEW
    • INTRODUCTION
    • EVOLUTION OF THE RETAIL ANALYTICS MARKET
    • MARKET SEGMENTATION
      • BY TYPE
      • BY SOLUTION
      • BY SERVICE
      • BY BUSINESS FUNCTION
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • ECOSYSTEM
    • STRATEGIC BENCHMARKING
  • RETAIL ANALYTICS MARKET ANALYSIS, BY TYPE
    • INTRODUCTION
      • Table RETAIL ANALYTICS MARKET, BY TYPE, 2013–2020 (USD MILLION)
    • SOLUTIONS
      • Table SOLUTIONS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
    • SERVICES
      • Table SERVICES: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
  • RETAIL ANALYTICS MARKET ANALYSIS, BY SOLUTION
    • INTRODUCTION
      • Table RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
    • DATA MANAGEMENT SOFTWARE
      • Table DATA MANAGEMENT SOFTWARE: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
      • Table DATA MANAGEMENT SOFTWARE: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
    • ANALYTICAL TOOLS
      • Table ANALYTICAL TOOLS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
      • Table ANALYTICAL TOOLS: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
    • MOBILE APPLICATIONS
      • Table MOBILE APPLICATIONS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
      • Table MOBILE APPLICATIONS: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
    • REPORTING AND VISUALIZATION TOOLS
      • Table REPORTING AND VISUALIZATION TOOLS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
      • Table REPORTING AND VISUALIZATION TOOLS: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
  • RETAIL ANALYTICS MARKET ANALYSIS, BY SERVICE
    • INTRODUCTION
      • Table RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION)
    • CONSULTING AND SYSTEM INTEGRATION
      • Table CONSULTING AND SYSTEM INTEGRATION: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
      • Table CONSULTING AND SYSTEM INTEGRATION: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
    • SUPPORT AND MAINTENANCE
      • Table SUPPORT AND MAINTENANCE: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
      • Table SUPPORT AND MAINTENANCE: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
  • RETAIL ANALYTICS MARKET ANALYSIS, BY BUSINESS FUNCTION
    • INTRODUCTION
      • Table RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
    • MARKETING AND CUSTOMER ANALYTICS
      • CAMPAIGN MANAGEMENT/MARKETING MIX ANALYSIS
      • MARKET BASKET ANALYSIS
      • PRICING ANALYSIS
      • CUSTOMER SEGMENTATION, ACQUISITION, RETENTION, &LOYALTY MANAGEMENT
      • SALES FORECASTING
      • OTHERS (CROSS SELLING, POS, &PRODUCT LIFE CYCLE MANAGEMENT)
        • Table MARKETING AND CUSTOMER ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
        • Table MARKETING AND CUSTOMER ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION)
        • Table MARKETING AND CUSTOMER ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
    • MERCHANDISING AND IN-STORE ANALYTICS
      • SPACE PLANNING AND OPTIMIZATION
      • ASSORTMENT/CLUSTER PLANNING
      • FRAUD AND RISK MANAGEMENT
      • OTHERS (WORKFORCE MANAGEMENT, KIOSKS, AND SELF-CHECKOUT SOLUTIONS)
        • Table MERCHANDISING AND IN-STORE ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
        • Table MERCHANDISING AND IN-STORE ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION)
        • Table MERCHANDISING AND IN-STORE ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
    • SUPPLY CHAIN ANALYTICS
      • INVENTORY MANAGEMENT
      • SUPPLY AND DEMAND FORECASTING
      • VENDOR MANAGEMENT
      • OTHERS (ORDER MANAGEMENT AND TRANSPORTATION MANAGEMENT)
        • Table SUPPLY CHAIN ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
        • Table SUPPLY CHAIN ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION)
        • Table SUPPLY CHAIN ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
    • STRATEGY AND PLANNING
      • ACCOUNTING
      • PERFORMANCE MANAGEMENT
      • REAL ESTATE PLANNING
      • OTHERS
        • Table STRATEGY AND PLANNING: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
        • Table STRATEGY AND PLANNING: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION)
        • Table STRATEGY AND PLANNING: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
  • RETAIL ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION)
    • CLOUD DEPLOYMENT
      • Table CLOUD DEPLOYMENT: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
      • Table CLOUD DEPLOYMENT: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
    • ON-PREMISE DEPLOYMENT
      • Table ON-PREMISE DEPLOYMENT: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
      • Table ON-PREMISE DEPLOYMENT: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
      • Table NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION)
      • Table NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION)
      • Table NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
      • Table NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION)
    • EUROPE
      • Table EUROPE: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
      • Table EUROPE: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION)
      • Table EUROPE: RETAIL ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION)
      • Table EUROPE: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
      • Table EUROPE: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION)
    • ASIA-PACIFIC (APAC)
      • Table ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
      • Table ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION)
      • Table ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION)
      • Table ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
      • Table ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION)
    • MIDDLE EAST AND AFRICA (MEA)
      • Table MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013–2020 (USD MILLION)
      • Table LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION)
      • Table LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION)
      • Table LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
      • Table LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION AND TRENDS
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2012–2015
      • AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
        • Table AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2012–2015
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2012–2015
      • EXPANSIONS
        • Table EXPANSIONS AND OTHERS, 2013–2015
  • COMPANY PROFILES
    • INTRODUCTION
    • INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM)
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ORACLE CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAP SE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAS INSTITUTE, INC.
      • OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ADOBE SYSTEMS INCORPORATED
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • MICROSTRATEGY INCORPORATED
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • INFORMATION BUILDERS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • TABLEAU SOFTWARE, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • QLIK TECHNOLOGIES, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
  • APPENDIX
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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