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Retail Analytics Market by Application (Merchandising Analysis, Customer Analysis, Performance Analysis), Business Function (Finance, Sales, Marketing, Supply Chain and Store Operations), Component, End-User, and Region - Global forecast to 2022

Retail Analytics Market by Application (Merchandising Analysis, Customer Analysis, Performance Analysis), Business Function (Finance, Sales, Marketing, Supply Chain and Store Operations), Component, End-User, and Region - Global forecast to 2022

Advancement in technologies, such as machine learning, artificial intelligence, and augmented reality is one of the drivers for the growth of the retail analytics market
The retail analytics market size is expected to grow from USD 3.52 billion in 2017 to USD 8.64 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 19.7%. Advancement in technologies such as machine learning, artificial intelligence (AI), and augmented reality, increased use of data-intensive platforms, and rapid adoption of social media are some of the factors that have significantly fuelled the growth of retail analytics solutions. However, lack of skilled personnel and high initial setup costs are the restraining factors for the retail analytics market.

Customer management application is expected to be the highest growing segment in the retail analytics market
The customer management and analytics portfolio enable the retailers to imply personalized engagement on data driven insights about customer behavior. The solutions are designed to create ideal responses for every single customer interaction. The key requirement toward the understanding of consumer behavior is getting the quantified data on real time consumer activities. Vendors providing consumer management analytics solutions consistently tracks quantity and frequency of product purchases, frequency and duration of customer visits, price sensitivity, mostly preferred areas of purchase, customer response to promotional activities, and many more.

Asia Pacific (APAC) is expected to have the highest growth rate in the retail analytics market by region
The APAC region consists of countries such as China, India, Japan, South Korea, and others. Increasing digitalization and growing internet penetration have resulted in higher penetration of eCommerce retailers in the APAC region. In addition, the growth of faster internet service coupled with higher mobile uptake is creating stiff competition in the retail analytics market. The region is witnessing increasing demand for cloud-based analytics solutions owing to the increasing size of SMB retailers.

Further, companies operating in the market will continue to focus on improving their customer service to drive competitive differentiation and revenue growth. Fast-growing countries, in terms of industrial growth and economy, such as China, India, Vietnam, Malaysia, and Thailand are rapidly moving toward the adoption of advanced retail analytics solutions.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profile of primary participants is as follows:
• By Company: Tier 1 – 23 %, Tier 2 –27%, and Tier 3 –50%
• By Designation: C level – 13%, Director level – 42%, and Others – 45%
• By Region: North America – 30%, Europe – 10%, and APAC – 60%

The retail analytics market comprises following major vendors:
1. 1010data, Inc. (US)
2. Angoss Software Corporation (Canada)
3. BRIDGEi2i Analytics Solutions Private Limited (India)
4. Capillary Technologies (Singapore)
5. Diaspark Inc. (US)
6. FLIR Systems, Inc. (US)
7. Fujitsu Limited (Japan)
8. GainInsights Solutions Pvt. Ltd. (India)
9. Happiest Minds (India)
10. Information Builders (US)

Research Report
The report segments the retail analytics market on the basis of applications (merchandising analysis, pricing analysis, customer management, performance analysis, yield analysis, inventory analysis, and others (order management, transportation management, assortment and cluster planning, real-estate planning); business functions (finance, sales, marketing, supply chain, and store operation); components (software and services) deployment models (on-premises and on-demand); organization sizes (SMEs and large enterprises); end-users (online, and offline) and regions (North America, Europe, APAC, Middle East and Africa (MEA), and Latin America).

Reasons to Buy the Report
• To get a comprehensive overview of the global retail analytics market.
• To gain wide-ranging information about the top players in this market, their product portfolios, and the key strategies adopted by them.
• To gain insights into the major countries/regions, in which the retail analytics market is flourishing across various industry verticals.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2014–2016
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • MICROQUADRANT METHODOLOGY
      • Table EVALUATION CRITERIA
      • VENDOR INCLUSION CRITERIA
    • RESEARCH ASSUMPTIONS
    • LIMITATIONS
  • EXECUTIVE SUMMARY
  • REMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE RETAIL ANALYTICS MARKET
    • RETAIL ANALYTICS MARKET, BY REGION
    • RETAIL ANALYTICS MARKET, BY APPLICATION AND REGION
    • LIFECYCLE ANALYSIS, BY REGION, 2017
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • MARKET OVERVIEW
      • INTRODUCTION
      • MARKET DYNAMICS
    • INDUSTRY TRENDS
      • RETAIL ANALYTICS: USE CASES
    • RETAIL ANALYTICS, KEY PERFORMANCE INDICATORS
  • RETAIL ANALYTICS MARKET ANALYSIS, BY APPLICATION
    • INTRODUCTION
      • Table RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2022 (USD MILLION)
    • MERCHANDISING ANALYSIS
      • SPACE PLANNING AND OPTIMIZATION
      • PRODUCT CATEGORY ANALYSIS
      • STOREFRONT LAYOUT ANALYSIS
        • Table MERCHANDISING ANALYSIS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • PRICING ANALYSIS
      • CAMPAIGN MANAGEMENT
      • LOYALTY MANAGEMENT
      • CROSS-SELL/UPSELL AND POINT OF SALE
        • Table PRICING ANALYSIS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • CUSTOMER MANAGEMENT
      • CUSTOMER SEGMENTATION, RETENTION, AND ACQUISITION
      • FRAUD AND RISK MANAGEMENT
      • DEMOGRAPHIC ANALYSIS
        • Table CUSTOMER MANAGEMENT: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • PERFORMANCE ANALYSIS
      • WORKFORCE OPTIMIZATION
      • TOP PERFORMING CATEGORIES AND PRODUCT IDENTIFICATION
        • Table PERFORMANCE ANALYSIS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • YIELD ANALYSIS
      • BASELINE FORECASTING
      • SALES FORECASTING
      • MARKET BASKET ANALYSIS
        • Table YIELD ANALYSIS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • INVENTORY ANALYSIS
      • VENDOR MANAGEMENT
      • REPLENISHMENT PLAN
        • Table INVENTORY ANALYSIS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • OTHERS
      • ORDER MANAGEMENT
      • TRANSPORTATION MANAGEMENT
      • ASSORTMENT AND CLUSTER PLANNING
      • REAL-ESTATE PLANNING
        • Table OTHERS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
  • RETAIL ANALYTICS MARKET ANALYSIS, BY BUSINESS FUNCTION
    • INTRODUCTION
      • Table RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2022 (USD MILLION)
    • FINANCE
      • Table FINANCE: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • SALES
      • Table SALES: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • MARKETING
      • Table MARKETING: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • SUPPLY CHAIN
      • Table SUPPLY CHAIN: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • STORE OPERATIONS
      • Table STORE OPERATIONS: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
  • RETAIL ANALYTICS MARKET ANALYSIS, BY COMPONENT
    • INTRODUCTION
      • Table RETAIL ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION)
      • SOFTWARE
        • Table SOFTWARE: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
      • SERVICES
        • Table RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
        • Table SERVICES: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
  • RETAIL ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • ON-DEMAND
      • Table ON-DEMAND: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
  • RETAIL ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
  • RETAIL ANALYTICS MARKET ANALYSIS, BY END-USER
    • INTRODUCTION
      • Table RETAIL ANALYTICS MARKET SIZE, BY END-USER, 2015–2022 (USD MILLION)
    • ONLINE
      • MOBILES
      • PERSONAL COMPUTERS AND LAPTOPS
        • Table ONLINE: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
    • OFFLINE
      • SUPERMARKETS
      • DEPARTMENT STORES
      • SPECIALTY STORES
      • OTHERS
        • Table OFFLINE: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table RETAIL ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD BILLION)
    • NORTH AMERICA
      • BY APPLICATION
        • Table NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2022 (USD MILLION)
      • BY BUSINESS FUNCTION
        • Table NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2022 (USD MILLION)
      • BY COMPONENT
        • Table NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION)
        • Table NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
      • BY DEPLOYMENT MODEL
        • Table NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
      • BY END-USER
        • Table NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY END-USER, 2015–2022 (USD MILLION)
      • BY COUNTRY
    • EUROPE
      • BY APPLICATION
        • Table EUROPE: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2022 (USD MILLION)
      • BY BUSINESS FUNCTION
        • Table EUROPE: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2022 (USD MILLION)
      • BY COMPONENT
        • Table EUROPE: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION)
        • Table EUROPE: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
      • BY DEPLOYMENT MODEL
        • Table EUROPE: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table EUROPE: RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
      • BY END-USER
        • Table EUROPE: RETAIL ANALYTICS MARKET SIZE, BY END-USER, 2015–2022 (USD MILLION)
      • BY COUNTRY
    • ASIA PACIFIC
      • BY APPLICATION
        • Table ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2022 (USD MILLION)
      • BY BUSINESS FUNCTION
        • Table ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2022 (USD MILLION)
      • BY COMPONENT
        • Table ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION)
        • Table ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
      • BY DEPLOYMENT MODEL
        • Table ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
      • BY END-USER
        • Table ASIA PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY END-USER, 2015–2022 (USD MILLION)
      • BY COUNTRY
    • MIDDLE EAST AND AFRICA
      • BY APPLICATION
        • Table MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2022 (USD MILLION)
      • BY BUSINESS FUNCTION
        • Table MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2022 (USD MILLION)
      • BY COMPONENT
        • Table MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
      • BY DEPLOYMENT MODEL
        • Table MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
      • BY END-USER
        • Table MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY END-USER, 2015–2022 (USD MILLION)
      • BY COUNTRY
    • LATIN AMERICA
      • BY APPLICATION
        • Table LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2022 (USD MILLION)
      • BY BUSINESS FUNCTION
        • Table LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2022 (USD MILLION)
      • BY COMPONENT
        • Table LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION)
        • Table LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION)
      • BY DEPLOYMENT MODEL
        • Table LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)
      • BY END-USER
        • Table LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY END-USER, 2015–2022 (USD MILLION)
      • BY COUNTRY
  • COMPETITIVE LANDSCAPE
    • MICROQUADRANT OVERVIEW
      • VISIONARY LEADERS
      • INNOVATORS
      • DYNAMIC DIFFERENTIATORS
      • EMERGING COMPANIES
    • RETAIL ANALYTICS MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2017
    • COMPETITIVE BENCHMARKING
      • BUSINESS STRATEGY EXCELLENCE ADOPTED BY MAJOR PLAYERS IN THE RETAIL ANALYTICS MARKET
      • STRENGTH OF PRODUCT PORTFOLIO ADOPTED BY MAJOR PLAYERS IN THE RETAIL ANALYTICS MARKET
        • Table MARKET RANKING FOR THE RETAIL ANALYTICS MARKET, 2017
  • COMPANY PROFILES
    • INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ORACLE CORPORATION
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSOFT CORPORATION
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MANTHAN SOFTWARE SERVICES PVT. LTD.
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • FUJITSU LIMITED
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • INFORMATION BUILDERS
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • MICROSTRATEGY INCORPORATED
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • SAP SE
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • BRIDGEI2I ANALYTICS SOLUTIONS PRIVATE LIMITED
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • MNM VIEW
    • SAS INSTITUTE INC.
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • QLIKTECH TECHNOLOGIES INC.
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • 1010DATA, INC.
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • ANGOSS SOFTWARE CORPORATION
      • OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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