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Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022

Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022

“Rapid technological advancements in location-based services are driving the proximity marketing market”
The proximity marketing market is expected to be worth USD 52.46 billion by 2022 at a CAGR of 29.8% between 2016 and 2022. The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.

“Robust demand for BLE beacons based proximity marketing during the forecast period”
The high growth rate of the BLE-based market is attributed to its applications in multi-channel marketing and in product distribution in the retail industry. Bluetooth beacon manufacturers are developing software apps for beacons and also manufacturing beacon devices. This high growth is also attributed to the high investments in the technology by APAC countries such as China, India, and South Korea.

“North America and APAC are the major markets for proximity marketing”
North America held the largest share of the proximity marketing market in 2015. North America being technologically advanced and developed is a leading market for the cutting edge technology which is used in the advertisement sector. It is one of the largest contributors to IoT in the retail market owing to the retail revolution in the region. The increasing smartphone penetration, availability of mobile Internet, increasing use of mobile applications and mobile web, and introduction of 4G network by the carriers are some of the factors driving the proximity marketing market in North America.

APAC is one of the potential markets for proximity marketing globally and is expected to grow at the highest CAGR during the forecast period. The rising adoption of smartphones and mobile Internet in APAC would make proximity marketing an ideal communication channel to reach maximum customers.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profile of primary participants is given below:
By Company Type: Tier 1 – 34 %, Tier 2 – 20%, Tier 3 – 46%
By Designation: C-Level Executives – 69%, Director Level – 19%, Others – 12%
By Region: North America – 48%, Europe – 31%, APAC – 15%, RoW – 6%
Given the rising demand for Internet of Things (IoT), emergence of the cloud platform, high demand for mobile computing, and the trending social media, the proximity marketing market has a huge opportunity for expansion in the next five years.

The report profiles the key players in the proximity marketing market with their respective ranking analysis. The prominent players profiled in this report are Apple Inc. (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), Qualcomm Inc. (U.S.), Zebra Technologies Corporation (U.S.), Bluvision Inc. (U.S.), Estimote Inc. (U.S.), inMarket Media LLC (Italy), Proxama PLC (U.K.), ROXIMITY (U.S.), Shopkick Inc. (U.S.), Swirl Networks (U.S.), Unacast (U.S.), Foursquare Labs, Inc. (U.S.), and Scanbuy Inc. (U.S.).

Objective of the Study:
To define, describe, and forecast the proximity marketing market, in terms of value, segmented on the basis of location, technology, software, services, and application
To define, describe, and forecast the proximity marketing market, in terms of value and volume, segmented on the basis of hardware.
To forecast the market size (in terms of value) for various segments with respect to four major regions: North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW)
To provide detailed information regarding the major factors influencing the growth of the proximity marketing market (drivers, restraints, opportunities, and industry-specific challenges)
To strategically analyze the micromarkets with respect to individual growth trends, future prospects, and contribution to the total market
To analyze opportunities in the market for various stakeholders by identifying the high-growth segments of the proximity marketing market
To analyze the competitive environment prevailing in the market through the Porter’s five forces analytical framework
To strategically profile the key players in the market and comprehensively analyze their market share and core competencies along with detailing the competitive landscape
To analyze strategic developments such as joint ventures, mergers & acquisitions, new product developments, and R&D in the proximity marketing market

Key Target Audience
Raw material and manufacturing equipment suppliers
Semiconductor foundries
Original equipment manufacturers (OEMs) (end-user application or electronic product manufacturers)
Smart device manufacturers and network providers
ODM and OEM technology solution providers
Mobile content developers and aggregators
Mobile commerce and advertising companies
Research organizations
Technology standards organizations, forums, alliances, and associations
Technology investors and venture capitalists
Governments, financial institutions, and investment communities
Analysts and strategic business planners
End users

Scope of the Report:
The research report segments the proximity marketing market into the following submarkets:
By Location:
Indoor
Outdoor

By Technology:
Wi-Fi
BLE Beacon
Near Field Communication (NFC)
GPS Geofencing
Others

By Hardware:
Sensors
RFID Tags
Others

By Software:
Content Management System
Location Analytics
Context Accelerator and Geofencing
Others

By Service:
Consulting Services
Deployment & Integration Services
Application Support & Maintenance Services

By Application:
Retail & E-Commerce
Healthcare
Infrastructural
Media & Entertainment
Sports & Events
Museums
Transportation & Logistics
Hospitality
Banking, Financial Services, and Insurance (BFSI)
Other Applications

By Geography:
North America
U.S.
Canada
Mexico
Europe
U.K
Germany
France
Rest of Europe
Asia-Pacific (APAC)
China
Japan
India
South Korea
India
Rest of APAC
Rest of the World (RoW)
Middle East and Africa
South America


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • STUDY SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET SHARE ESTIMATION
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table PROXIMITY MARKETING MARKET, BY TECHNOLOGY, 2013-2022 (USD BILLION)
    • Table PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION)
    • Table PROXIMITY MARKETING MARKET, BY REGION, 2013-2022 (USD BILLION)
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES FOR THE GROWTH OF THE PROXIMITY MARKETING MARKET
    • PROXIMITY MARKETING MARKET, BY LOCATION
    • SOFTWARE MARKET EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD IN THE PROXIMITY MARKETING MARKET
    • PROXIMITY MARKETING MARKET, BY SERVICE
    • NORTH AMERICA HELD A MAJOR SHARE OF THE OVERALL PROXIMITY MARKETING MARKET IN 2015
    • PROXIMITY MARKETING MARKET, BY APPLICATION
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET SEGMENTATION
      • BY LOCATION
      • BY TECHNOLOGY
      • BY HARDWARE
      • BY SOFTWARE
      • BY SERVICE
      • BY APPLICATION
      • BY GEOGRAPHY
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • PORTER'S FIVE FORCES ANALYSIS
      • Table QUANTIFICATION OF THE OVERALL PORTER'S ANALYSIS
      • INTENSITY OF COMPETITIVE RIVALRY
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF BUYERS
      • BARGAINING POWER OF SUPPLIERS
      • THREAT OF NEW ENTRANTS
  • MARKET, BY LOCATION
    • INTRODUCTION
      • Table PROXIMITY MARKETING MARKET, BY LOCATION, 2013-2022 (USD BILLION)
    • INDOOR PROXIMITY MARKETING
    • OUTDOOR PROXIMITY MARKETING
  • MARKET, BY TECHNOLOGY
    • INTRODUCTION
      • Table COMPARISON BETWEEN WI-FI, BLE AND NFC
      • Table PROXIMITY MARKETING MARKET, BY TECHNOLOGY, 2013-2022 (USD BILLION)
    • WI-FI
      • Table WI-FI-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION)
    • BLE BEACONS
      • Table BLE BEACONS-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION)
    • NEAR FIELD COMMUNICATION (NFC)
      • Table NFC-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION)
    • GPS GEOFENCING
      • Table GPS GEOFENCING-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION)
    • OTHERS
      • Table PROXIMITY MARKETING MARKET BASED ON OTHER TECHNOLOGIES, BY APPLICATION, 2013-2022 (USD BILLION)
  • MARKET, BY HARDWARE
    • INTRODUCTION
      • Table PROXIMITY MARKETING MARKET, BY TYPE, 2013-2022 (USD BILLION)
      • Table PROXIMITY MARKETING MARKET, BY HARDWARE, 2013-2022 (USD BILLION)
      • Table PROXIMITY MARKETING MARKET VOLUME, BY HARDWARE, 2013-2022 (MILLION UNITS)
    • SENSORS
    • RFID TAGS
      • Table DIFFERENCE BETWEEN ACTIVE AND PASSIVE RFID TAGS
    • OTHERS
  • MARKET, BY SOFTWARE
    • INTRODUCTION
      • Table PROXIMITY MARKETING MARKET, BY SOFTWARE, 2013-2022 (USD BILLION)
    • CONTENT MANAGEMENT SYSTEM
    • LOCATION ANALYTICS
    • CONTEXT ACCELERATOR AND GEOFENCING
    • OTHERS
  • MARKET, BY SERVICE
    • INTRODUCTION
      • Table PROXIMITY MARKETING MARKET, BY SERVICE, 2013-2022 (USD BILLION)
    • CONSULTING SERVICES
    • DEPLOYMENT & INTEGRATION SERVICES
    • APPLICATION SUPPORT & MAINTENANCE SERVICES
  • MARKET, BY APPLICATION
    • INTRODUCTION
      • Table PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION)
    • RETAIL AND E-COMMERCE
      • Table PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION, BY REGION, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN ROW, BY REGION, 2013-2022 (USD MILLION)
    • HEALTHCARE
      • Table PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN ROW, BY REGION, 2013-2022 (USD MILLION)
    • INFRASTRUCTURAL
      • MEDIA AND ENTERTAINMENT
      • TRANSPORATION AND LOGISTICS
      • HOSPITALITY
        • Table PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION, BY REGION, 2013-2022 (USD MILLION)
        • Table PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION)
        • Table PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
        • Table PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
        • Table PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN ROW, BY REGION, 2013-2022 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
      • Table PROXIMITY MARKETING MARKET FOR BFSI APPLICATION, BY REGION, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR BFSI APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR BFSI APPLICATION IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR THE BFSI APPLICATION IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR BFSI APPLICATION IN ROW, BY REGION, 2013-2022 (USD MILLION)
    • OTHER APPLICATIONS
      • Table PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS, BY REGION, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN APAC, BY COUNTRY, 2013-2022 (USD MILLION)
      • Table PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN ROW, BY REGION, 2013-2022 (USD MILLION)
  • PROXIMITY MARKETING MARKET, BY GEOGRAPHY
    • INTRODUCTION
      • Table PROXIMITY MARKETING MARKET, BY REGION, 2013-2022 (USD BILLION)
    • NORTH AMERICA
      • Table PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD BILLION)
      • Table PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY APPLICATION, 2013-2022 (USD MILLION)
      • U.S.
        • Table PROXIMITY MARKETING MARKET IN U.S., BY APPLICATION, 2013-2022 (USD MILLION)
      • CANADA
        • Table PROXIMITY MARKETING MARKET IN CANADA, BY APPLICATION, 2013-2022 (USD MILLION)
      • MEXICO
        • Table PROXIMITY MARKETING MARKET IN MEXICO, BY APPLICATION, 2013-2022 (USD MILLION)
    • EUROPE
      • Table PROXIMITY MARKETING MARKET IN EUROPE, BY COUNTRY, 2013-2022 (USD BILLION)
      • Table PROXIMITY MARKETING MARKET IN EUROPE, BY APPLICATION, 2013-2022 (USD MILLION)
      • U.K.
        • Table PROXIMITY MARKETING MARKET IN U.K., BY APPLICATION, 2013-2022 (USD MILLION)
      • GERMANY
        • Table PROXIMITY MARKETING MARKET IN GERMANY, BY APPLICATION, 2013-2022 (USD MILLION)
      • FRANCE
        • Table PROXIMITY MARKETING MARKET IN FRANCE, BY APPLICATION, 2013-2022 (USD MILLION)
      • REST OF EUROPE
        • Table PROXIMITY MARKETING MARKET IN REST OF EUROPE, BY APPLICATION, 2013-2022 (USD MILLION)
    • ASIA-PACIFIC (APAC)
      • Table PROXIMITY MARKETING MARKET IN APAC, BY COUNTRY, 2013-2022 (USD BILLION)
      • Table PROXIMITY MARKETING MARKET IN APAC, BY APPLICATION, 2013-2022 (USD MILLION)
      • CHINA
        • Table PROXIMITY MARKETING MARKET IN CHINA, BY APPLICATION, 2013-2022 (USD MILLION)
      • JAPAN
        • Table PROXIMITY MARKETING MARKET IN JAPAN, BY APPLICATION, 2013-2022 (USD MILLION)
      • INDIA
        • Table PROXIMITY MARKETING MARKET IN INDIA, BY APPLICATION, 2013-2022 (USD MILLION)
      • SOUTH KOREA
        • Table PROXIMITY MARKETING MARKET IN SOUTH KOREA, BY APPLICATION, 2013-2022 (USD MILLION)
      • REST OF APAC
        • Table PROXIMITY MARKETING MARKET IN REST OF APAC, BY APPLICATION, 2013-2022 (USD MILLION)
    • REST OF THE WORLD (ROW)
      • Table PROXIMITY MARKETING MARKET IN ROW, BY REGION, 2013-2022 (USD BILLION)
      • Table PROXIMITY MARKETING MARKET IN ROW, BY APPLICATION, 2013-2022 (USD MILLION)
      • MIDDLE EAST & AFRICA
        • Table PROXIMITY MARKETING MARKET IN MIDDLE EAST & AFRICA, BY APPLICATION, 2013-2022 (USD MILLION)
      • SOUTH AMERICA
        • Table PROXIMITY MARKETING MARKET IN SOUTH AMERICA, BY APPLICATION, 2013-2022 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • MARKET RANKING ANALYSIS OF THE PROXIMITY MARKETING MARKET
    • COMPETITIVE SITUATION AND TRENDS
      • NEW PRODUCT LAUNCHES/NEW PRODUCT DEVELOPMENTS
        • Table NEW PRODUCT LAUNCHES
      • PARTNERSHIPS & AGREEMENTS
        • Table PARTNERSHIPS, CONTRACTS, AGREEMENTS, AND JOINT VENTURES
      • EXPANSIONS, INVESTMENTS AND PATENTS
        • Table EXPANSIONS, INVESTMENTS, AND PATENTS
      • MERGERS & ACQUISITIONS
        • Table MERGERS & ACQUISITIONS
  • COMPANY PROFILES
    • INTRODUCTION
    • GOOGLE INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • APPLE INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ZEBRA TECHNOLOGIES CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • QUALCOMM INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • INMARKET LLC
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • SWIRL NETWORKS INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • SHOPKICK
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • ESTIMOTE INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • UNACAST
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • BLUVISION, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • ROXIMITY
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • PROXAMA PLC
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • SCANBUY INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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