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Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021

Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021

“Increased mobile marketing by marketers and application developers is driving the growth of the premium A2P and P2A messaging market”

MarketsandMarkets: The premium A2P and P2A messaging market size is estimated to grow from USD 55.49 billion in 2016 to USD 71.60 billion by 2021, at a CAGR of 5.23% from 2016 to 2021. Increased mobile marketing by marketers and application developers, growth in mobile payment and mobile banking applications, ability to receive messages without data connection, and rapid increase in mobile subscriber base are some of the driving forces of the premium A2P and P2A messaging market.

“Among the applications, CRM services to have the maximum market size during the forecast period”
CRM services segment among the applications is expected to hold the largest market share during the forecast period 2016 to 2021 as they are used to offer billing and transaction related information to the customers. This growth is primarily driven by the growth in the eCommerce and Banking, Financial Services, and Insurance (BFSI) industries.

“Retail and eCommerce vertical is expected to dominate the premium A2P and P2A messaging market during the forecast period”
Premium A2P and P2A messaging services have been used across various industry verticals, including government, BFSI, IT & telecom, healthcare, travel & tourism, retail & eCommerce, and others. The retail and eCommerce vertical is expected to hold the largest market share during the forecast period owing to constant growth in the number of internet users, proliferation of smartphones, and the increasing number of tech-savvy consumers.

“Asia-Pacific (APAC) is expected to grow at the highest rate during the forecast period”
APAC is expected to hold the largest market share in the premium A2P and P2A messaging market during the forecast period 2016 to 2021. This is due to the large-scale acceptance of premium A2P and P2A messaging services by the enterprises., The increasing developments in regulations and technologies are benefiting all the stakeholders present in the premium A2P and P2A messaging market ecosystem and a huge number of mobile subscribers base present in this region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below:

By Company: Tier 1: 26%, Tier 2: 41%, and Tier 3: 33%
By Designation: C level: 30%, Director level:15%, and Others: 55%
By Region: North America: 37%, APAC: 29%,Europe: 34%,
The various key vendors profiled in the report are as follows:
1. CLX Communications
2. AT&T
3. Tata Communications
4. Infobip
5. Mahindra Comviva
6. SAP SE
7. Dialogue Communications
8. Beepsend
9. Twilio
10. Tyntec.

Objective of the Study
To define, describe, and forecast the premium A2P and P2A messaging market on the basis of application, messaging service, traffic, industry, and regions
To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
To analyze the opportunities in the market for the stakeholders and detail the competitive landscape for the market leaders
To forecast the market size of the various market segments with respect to the regions of North America, Europe, APAC, MEA, and Latin America
To track and analyze competitive developments such as partnerships and collaborations, mergers and acquisitions, and new product launches in the penetration testing market

The target audiences of the premium A2P and P2A messaging market report are given below:
MNO/MVNOs
Mobile Marketing Service Providers
SMS Service Providers
A2P and P2A Platform Providers
A2P and P2A Service Providers
Integrators/Aggregators
Mobile Payment Solution Providers
Enterprises/SMEs
Mobile Content Developers
Regulatory Bodies and Telecommunication Organization


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED IN THE REPORT
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET SIZE AND GROWTH RATE,2014-2021 (USD BILLION) (Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE PREMIUM A2P AND P2A MESSAGING MARKET
    • PREMIUM A2P AND P2A MESSAGING MARKET-BY APPLICATION
    • PREMIUM A2P AND P2A MESSAGING MARKET
    • PREMIUM A2P AND P2A MESSAGING MARKET POTENTIAL
    • PREMIUM A2P AND P2A MESSAGING REGIONAL MARKET
    • LIFECYCLE ANALYSIS, BY REGION 2016
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET SEGMENTATION
    • MARKET DYNAMICS
      • DRIVERS
        • Table PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF DRIVERS
      • RESTRAINTS
        • Table PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF RESTRAINTS
      • OPPORTUNITIES
        • Table PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF OPPORTUNITIES
      • CHALLENGES
        • Table PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF CHALLENGES
    • REGULATORY IMPLICATIONS
      • INTRODUCTION
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
  • PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY APPLICATION
    • INTRODUCTION
      • Table PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014-2021 (USD BILLION)
    • INQUIRY AND SEARCH RELATED SERVICES
      • Table INQUIRY AND SEARCH RELATED SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • CUSTOMER RELATIONSHIP MANAGEMENT SERVICES
      • Table CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • NOTIFICATIONS AND ALERTS
      • Table NOTIFICATIONS AND ALERTS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • AUTHENTICATION SERVICES
      • Table AUTHENTICATION SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • PROMOTIONAL AND MARKETING SERVICES
      • Table PROMOTIONAL AND MARKETING SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • VOTING AND ENTERTAINMENT
      • Table VOTING AND ENTERTAINMENT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • PUSHED CONTENT SERVICES
      • Table PUSHED CONTENT SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • INTERACTIVE MESSAGES
      • Table INTERACTIVE MESSAGES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OTHERS
      • Table OTHERS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY TRAFFIC
    • INTRODUCTION
      • Table PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014-2021 (USD BILLION)
    • NATIONAL
      • Table NATIONAL: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • MULTI-COUNTRY
      • Table MULTI-COUNTRY: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY MESSAGING PLATFORM
    • INTRODUCTION
      • Table PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014-2021 (USD BILLION)
    • CLOUD API MESSAGING PLATFORM
      • Table CLOUD API MESSAGING PLATFORM: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • TRADITIONAL AND MANAGED MESSAGING PLATFORM
      • Table TRADITIONAL AND MANAGED MESSAGING PLATFORM: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • TELECOM AND IT
      • Table TELECOM AND IT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • TRAVEL AND TOURISM
      • Table TRAVEL AND TOURISM: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • RETAIL AND E-COMMERCE
      • Table RETAIL AND E-COMMERCE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • HEALTHCARE
      • Table HEALTHCARE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • GOVERNMENT
      • Table GOVERNMENT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • UTILITIES AND LOGISTICS
      • Table UTILITIES AND LOGISTICS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OTHERS
      • Table OTHERS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY REGION
    • INTRODUCTION
      • Table PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014-2021(USD BILLION)
      • Table NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014-2021 (USD BILLION)
      • Table NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014-2021 (USD BILLION)
      • Table NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
    • EUROPE
      • Table EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014-2021 (USD BILLION)
      • Table EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014-2021 (USD BILLION)
      • Table EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
    • ASIA-PACIFIC
      • Table ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014-2021 (USD BILLION)
      • Table ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014-2021 (USD BILLION)
      • Table ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014-2021 (USD BILLION)
      • Table MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014-2021 (USD BILLION)
      • Table MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014-2021 (USD BILLION)
      • Table LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE BY TRAFFIC, 2014-2021 (USD BILLION)
      • Table LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • PORTFOLIO COMPARISON
    • COMPETITIVE SITUATION AND TRENDS
      • AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS
        • Table AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2016
      • NEW PRODUCT/SERVICE DEVELOPMENTS
        • Table NEW PRODUCT DEVELOPMENTS, 2015-2016
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2015-2016
      • EXPANSIONS
        • Table EXPANSIONS, 2015-2016
  • COMPANY PROFILES
    • INTRODUCTION
    • CLX COMMUNICATIONS
      • BUSINESS OVERVIEW
      • PRODUCTS AND SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TATA COMMUNICATIONS LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • AT&T
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • INFOBIP LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MAHINDRA COMVIVA
      • BUSINESS OVERVIEW
      • PRODUCTS AND SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAP SE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • DIALOGUE COMMUNICATIONS LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • BEEPSEND
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • TWILIO, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SOLUTIONS OFFERED
      • RECENT DEVELOPMENT
    • TYNTEC
      • BUSINESS OVERVIEW
      • PRODUCT AND SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
  • KEY INNOVATOR PROFILES
    • NETSIZE
    • DIMOCO
    • ROUTE MOBILE LIMITED
    • MOBIWEB
    • RETARUS
  • APPENDIX
    • RECENT DEVELOPMENTS
      • Table AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2016
      • Table NEW PRODUCT DEVELOPMENTS, 2015-2016
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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