Oral Care/Oral Hygiene Market by Product (Toothbrush (Manual, Electric, Battery-Powered), Toothpaste, Mouthwash, Dental Floss, Teeth Whitening, Breath Freshener, Fixative), Distribution Channel (Consumer Store, Drug Store, Online) - Global Forecast to 2022
The global oral care/oral hygiene market is estimated to grow at a CAGR of 4.5% from 2017 to 2022, to reach USD 53.97 million by 2022. The growing awareness on oral hygiene, rising incidences of dental caries and other periodontal diseases, and technical advancements in oral care products are the major factors responsible for the growth of the oral care/oral hygiene market during the forecast period. However, the competitive pricing pressures faced by prominent players are expected to restrain the growth of this market to a certain extent during the forecast period.
The Toothpaste Segment Is Expected To Grow At The Fastest Rate During Forecast Period (2017-2022)
By product the oral care market is segmented into toothpaste, toothbrushes and accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthesis cleaning solutions. The toothbrushes and accessories segment is expected to register the highest CAGR during the forecast period owing to growing innovation in toothbrushes and rising adoption of technologically advanced toothbrushes
Online Distribution Segment Is Likely To Dominate The Global Oral Care/Oral Hygiene Market From 2017 To 2022
Based on distribution channel, the oral care/oral hygiene market is segmented into consumer stores, retail pharmacies, online distribution, and dental dispensaries. The online distribution segment is expected to grow at the fastest CAGR in the coming years. The significant growth in e-commerce sectors owing to the expanding number of Internet users is a key growth driver for the online distribution segment.
Apac To Witness The Highest Growth During The Forecast Period (2017-2022)
Asia-Pacific region is expected to witness the highest CAGR during the forecast period. The significant growth in the Asia-Pacific market is mainly attributed to the large population in the region, rising incidence of dental caries, increasing awareness of dental hygiene, and rising disposable incomes in emerging countries.
Break of primary participants was as mentioned below:
• By Company Type – Tier 1–32%, Tier 2–32% and Tier 3–36%
• By Designation – C Level–35%, Director Level–30%, Others–35%
• By Region – North America – 16%, Europe–15%, Asia-Pacific–30%, Latin America–30%, Middle East and Africa-9%
Some of the major market players in the oral care/oral hygiene market are Colgate-Palmolive Company (U.S.), The Procter & Gamble Company (U.S.), Unilever plc (U.K.), Glaxosmithkline plc (U.K.), GC Corporation (Japan), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Lion Corporation (Japan), 3M Company (U.S.), Dr. Fresh LLC. (U.S.), Ivoclar Vivadent AG (Germany), Henkel KgaA (Germany), Jordan AS (Denmark), Panasonic Corporation (Japan), Sunstar Suisse S.A. (Switzerland), Church & Dwight Co., Inc. (U.S.), Dentaid (U.S.), Kao Corporation (Japan), LG Household & Health Care Ltd. (Japan), Dabur India Ltd. (India), Himalaya (India), Patanjali Ayurved Ltd. (India), Supersmile (U.S.) Ranir, LLC. (U.S.), Young Innovations, Inc. (U.S.), and Ultradent Products, Inc. (U.S.).
The report analyzes the various types of oral care products and their adoption patterns. It aims at estimating the market size and future growth potential of the oral care/oral hygiene market for different segments such as products, distribution channel, and regions. The report also includes an in-depth competitive analysis of the key players in this market along with their company profiles, product offerings, recent developments, and market strategies.
Reasons to Buy the Report
The report will help established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn would help them garner a greater share of the market. Firms purchasing the report could use one or any combination of the below-mentioned five strategies for strengthening their market position.
This report provides insights on the following pointers:
• Market Penetration: Comprehensive information on product portfolios offered by the top players in the global oral care/oral hygiene market.
• Product Development/Innovation: Detailed insights on upcoming trends and product launches in the global oral care/oral hygiene market
• Market Development: Comprehensive information on the lucrative emerging markets by product, distribution channel, and region
• Market Diversification: Exhaustive information about new products, growing geographies, recent developments, and investments in the global oral care/oral hygiene market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, products, and manufacturing capabilities of leading players in the global oral care/oral hygiene market
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