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Optical Brighteners Market by Application (Paper, Fabrics, Detergents & Soaps, Synthetics & Plastics & Others), by End User (Consumer Products, Textiles & Apparel, Packaging, Security & Safety & Others) - Global Forecast to 2020

Optical Brighteners Market by Application (Paper, Fabrics, Detergents & Soaps, Synthetics & Plastics & Others), by End User (Consumer Products, Textiles & Apparel, Packaging, Security & Safety & Others) - Global Forecast to 2020

“Optical brighteners market to grow at a CAGR of 9.6%”

The optical brighteners market size is estimated to reach USD 1.05 billion by 2020 at a CAGR of 9.6% between 2015 and 2020. Light fastness, low volatility, chemical stability, and heat resisitance are the key properties of optical brighteners, which make it the preferred material for various applications. Optical brighteners provides industries with immense development opportunities of newer materials, which have enhanced properties and improved brightness, thus driving the market growth.

“Paper the largest application of optical brighteners”
Growing consumption of optical brighteners in coated as well as uncoated paper play a significant role in driving the market. Optical brighteners are also used in the production of uncoated fine paper, particularly in uncoated fine paper grades containing high-yield pulp (HYP). Increasing level of whiteness and the HYP substitution in fine papers have increased the importance of optical brighteners globally in the recent years. The Indian government has started investment promotion programs to assist companies that are developing and manufacturing paper, pushing the growth of this market upward.
Growing innovation and development, along with increasing demand from the consumer industries for better paper products, are directly increasing the demand for paper in optical brighteners market.

“Rising demand in Asia-Pacific is the major growth driver for Optical Brightener market “
In 2015, Europe was the largest market for optical brighteners but Asia-Pacific registered the highest growth rate during the period forcasted between 2015 and 2020. The region is projected to register the highest growth rate, both in terms of value and volume, owing to high demand from China and India. China is the second largest market (after U.S.) for optical brighteners globally with major demand from paper application. Growing innovation and developments and demand in the consumer industries for better products is directly affecting the rise in the use of optical brighteners in Asia-Pacific region.

Extensive primary interviews were conducted to determine and verify the market size for several segments and subsegments gathered through secondary research.
The break-up of primary interviews is given below.

By Company Type - Tier 1 – 34%, Tier 2 – 33%, and Others – 33%
By Designation - C level – 12%, Director level – 25%, and Others – 63%
By Region - North America – 30%, Europe – 27%, Asia-Pacific – 32%, and RoW- 11%

The key companies profiled in this market research report are BASF SE (Germany), RPM International Corp. (U.S.), Keystone Aniline Corporation (U.S.), Aron Universal (India), Huntsman Corporation (U.S.), Clariant AG (Switzerland), Brilliant Colors Inc. (U.S.), 3 V Incorporation (U.S.), and The Fong Min International Company Limited. (Taiwan), and Archroma (Switzerland).

The report will help the market leaders/new entrants in this market in the following ways:

1. This report segments the Optical brightenrs market comprehensively and provides the closest approximations of market sizes for the overall market and subsegments across verticals and regions.

2. The report will help stakeholders understand the pulse of the market and provide them information on key market drivers, restraints, challenges, and opportunities.

3. This report will help stakeholders understand the major competitors and gain insights to enhance their position in the business. The competitive landscape section includes expansions, new product developments, and mergers & acquisitions.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • PACKAGE SIZE
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES FOR OPTICAL BRIGHTENERS
    • OPTICAL BRIGHTENERS MARKET SHARE, BY APPLICATION AND REGION
    • APPLICATIONS OF OPTICAL BRIGHTENERS MARKET, BY REGION
  • MARKET OVERVIEW
    • INTRODUCTION
    • SEGMENTATION
      • Table OPTICAL BRIGHTENERS MARKET, BY TYPE
      • BY APPLICATION
      • BY END USER
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
        • Table INCREASING TEXTILES & APPAREL INDUSTRY IN ASIA-PACIFIC DRIVING GROWTH OF THE OPTICAL BRIGHTENERS MARKET
      • RESTRAINTS
        • Table ECONOMIC SLOWDOWN IN EUROPE AND LESS AVAILABILITY OF SUBSTITUTES RESTRAIN THE MARKET GROWTH
      • OPPORTUNITIES
        • Table EMERGING APPLICATIONS IN PHOTO PROCESSING AND PRINTING INK INDUSTRIES CREATE OPPORTUNITIES FOR OPTICAL BRIGHTENERS
      • CHALLENGES
        • Table HIGH PRODUCTION COST IS THE KEY CHALLENGE IN THE MARKET
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE-CHAIN ANALYSIS
    • PORTER'S FIVE FORCES ANALYSIS
      • BARGAINING POWER OF SUPPLIERS
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
  • OPTICAL BRIGHTENERS, BY APPLICATION
    • INTRODUCTION
    • PAPER
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN PAPER APPLICATION, BY REGION, 2013-2020 (KILOTON)
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN PAPER APPLICATION, BY REGION, 2013-2020 (USD MILLION)
    • FABRICS
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN FABRICS APPLICATION, BY REGION, 2013-2020 (KILOTON)
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN FABRICS APPLICATION, BY REGION, 2013-2020 (USD MILLION)
    • DETERGENTS & SOAPS
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN DETERGENTS & SOAPS APPLICATION, BY REGION, 2013-2020 (KILOTON)
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN DETERGENTS & SOAPS APPLICATION, BY REGION, 2013-2020 (USD MILLION)
    • SYNTHETICS & PLASTICS
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN SYNTHETICS & PLASTICS APPLICATION, BY REGION, 2013-2020 (KILOTON)
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN SYNTHETICS & PLASTICS APPLICATION, BY REGION, 2013-2020 (USD MILLION)
    • OTHERS
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN OTHER APPLICATIONS, BY REGION, 2013-2020 (KILOTON)
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN OTHER APPLICATIONS, BY REGION, 2013-2020 (USD MILLION)
  • OPTICAL BRIGHTENERS MARKET, BY END USER
    • INTRODUCTION
    • CONSUMER PRODUCTS
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN CONSUMER PRODUCTS END USER SEGMENT, (KILOTON), 2013-2020
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN CONSUMER PRODUCTS END USER SEGMENT, (USD MILLION), 2013-2020
    • SECURITY & SAFETY
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN SECURITY & SAFETY END USER SEGMENT, (KILOTON), 2013-2020
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN SECURITY & SAFETY END USER SEGMENT, (USD MILLION), 2013-2020
    • TEXTILES & APPAREL
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN TEXTILES & APPAREL END USER SEGMENT, (KILOTON), 2013-2020
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN TEXTILES & APPAREL END USER SEGMENT, (USD MILLION), 2013-2020
    • PACKAGING
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN PACKAGING SEGMENT (KILOTON), 2013-2020
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN PACKAGING (USD MILLION), 2013-2020
    • OTHER END USERS
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN OTHER END USER SEGMENTS (KILOTON), 2013-2020
      • Table OPTICAL BRIGHTENERS MARKET SIZE IN OTHER END USER SEGMENTS (USD MILLION), 2013-2020
  • OPTICAL BRIGHTENERS MARKET, BY REGION
    • INTRODUCTION
      • Table OPTICAL BRIGHTENERS MARKET, BY REGION, 2013-2020 (KILOTON)
      • Table OPTICAL BRIGHTENERS MARKET, BY REGION, 2013-2020 (USD MILLION)
      • Table OPTICAL BRIGHTENERS MARKET SIZE, BY TYPE, 2013-2020 (KILOTON)
      • Table OPTICAL BRIGHTENERS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: OPTICAL BRIGHTENERS MARKET, BY COUNTRY, 2013-2020 (KILOTON)
      • Table NORTH AMERICA: OPTICAL BRIGHTENERS MARKET, BY COUNTRY, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: OPTICAL BRIGHTENERS MARKET, BY APPLICATION, 2013-2020 (KILOTON)
      • Table NORTH AMERICA: OPTICAL BRIGHTENERS MARKET , BY APPLICATION, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
      • Table NORTH AMERICA: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (USD MILLION)
      • U.S.
        • Table U.S.: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table U.S.: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table U.S.: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table U.S.: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (USD MILLION)
      • REST OF NORTH AMERICA
        • Table REST OF NORTH AMERICA: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table REST OF NORTH AMERICA: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table REST OF NORTH AMERICA: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table REST OF NORTH AMERICA: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (USD MILLION)
    • EUROPE
      • Table EUROPE: OPTICAL BRIGHTENERS MARKET, BY COUNTRY, 2013-2020 (KILOTON)
      • Table EUROPE: OPTICAL BRIGHTENERS MARKET, BY COUNTRY, 2013-2020 (USD MILLION)
      • Table EUROPE: OPTICAL BRIGHTENERS MARKET, BY APPLICATION, 2013-2020 (KILOTON)
      • Table EUROPE: OPTICAL BRIGHTENERS MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
      • Table EUROPE: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
      • Table EUROPE: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (USD MILLION)
      • GERMANY
        • Table GERMANY: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table GERMANY: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table GERMANY: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table GERMANY: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (USD MILLION)
      • FRANCE
        • Table FRANCE: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table FRANCE: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table FRANCE: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table FRANCE: OPTICAL BRIGHTENERS MARKET , BY END USER, 2013-2020 (USD MILLION)
      • ITALY
        • Table ITALY: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table ITALY: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table ITALY: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table ITALY: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (USD MILLION)
      • U.K.
        • Table U.K.: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table U.K.: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table U.K.: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table U.K.: OPTICAL BRIGHTENERS MARKET , BY END USER, 2013-2020 (USD MILLION)
      • REST OF EUROPE
        • Table REST OF EUROPE: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table REST OF EUROPE: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table REST OF EUROPE: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table REST OF EUROPE: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (USD MILLION)
    • ASIA-PACIFIC
      • Table ASIA-PACIFIC: OPTICAL BRIGHTENERS MARKET SIZE, BY COUNTRY, 2013-2020 (KILOTON)
      • Table ASIA-PACIFIC: OPTICAL BRIGHTENERS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: OPTICAL BRIGHTENERS MARKET, BY APPLICATION, 2013-2020 (KILOTON)
      • Table ASIA-PACIFIC: OPTICAL BRIGHTENERS MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
      • Table ASIA-PACIFIC: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (USD MILLION)
      • CHINA
        • Table CHINA: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table CHINA: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table CHINA: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table CHINA: OPTICAL BRIGHTENERS MARKET , BY END USER, 2013-2020 (USD MILLION)
      • INDIA
        • Table INDIA: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table INDIA: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table INDIA: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table INDIA: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (USD MILLION)
      • JAPAN
        • Table JAPAN: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table JAPAN: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table JAPAN: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table JAPAN: OPTICAL BRIGHTENERS MARKET , BY END USER, 2013-2020 (USD MILLION)
      • SOUTH KOREA
        • Table SOUTH KOREA: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table SOUTH KOREA: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table SOUTH KOREA: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table SOUTH KOREA: OPTICAL BRIGHTENERS MARKET , BY END USER, 2013-2020 (USD MILLION)
      • REST OF ASIA-PACIFIC
        • Table REST OF ASIA-PACIFIC: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table REST OF ASIA-PACIFIC: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table REST OF ASIA-PACIFIC: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table REST OF ASIA-PACIFIC: OPTICAL BRIGHTENERS MARKET , BY END USER, 2013-2020 (USD MILLION)
    • ROW
      • Table ROW: OPTICAL BRIGHTENERS MARKET SIZE, BY REGION, 2013-2020 (KILOTON)
      • Table ROW: OPTICAL BRIGHTENERS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table ROW: OPTICAL BRIGHTENERS MARKET, BY APPLICATION, 2013-2020 (KILOTON)
      • Table ROW: OPTICAL BRIGHTENERS MARKET , BY APPLICATION, 2013-2020 (USD MILLION)
      • Table ROW: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
      • Table ROW: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (USD MILLION)
      • SOUTH AMERICA
        • Table SOUTH AMERICA: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table SOUTH AMERICA: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table SOUTH AMERICA: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table SOUTH AMERICA: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (USD MILLION)
      • MIDDLE EAST & AFRICA
        • Table MIDDLE EAST & AFRICA: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON)
        • Table MIDDLE EAST & AFRICA: OPTICAL BRIGHTENERS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
        • Table MIDDLE EAST & AFRICA: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (KILOTON)
        • Table MIDDLE EAST & AFRICA: OPTICAL BRIGHTENERS MARKET, BY END USER, 2013-2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • NEW PRODUCT LAUNCH: THE MOST POPULAR GROWTH STRATEGY BETWEEN 2012 AND 2015
      • NEW PRODUCT LAUNCH
        • Table NEW PRODUCT LAUNCH
      • EXPANSION
        • Table EXPANSION
      • MERGER & ACQUISITION
        • Table MERGER & ACQUISITION
  • COMPANY PROFILES
    • INTRODUCTION
    • RPM INTERNATIONAL INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
        • Table RPM: PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • BASF SE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
        • Table BASF SE: PRODUCTS OFFERED
      • SWOT ANALYSIS
      • MNM VIEW
    • HUNTSMAN CORP
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
        • Table HUNTSMAN CORP.: PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • CLARIANT AG
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
        • Table CLARIANT AG.: PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • KEYSTONE ANILINE CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
        • Table KEYSTONE ANILINE CORPORATION: PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • BRILLIANT GROUP INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
        • Table BRILLIANT GROUP: PRODUCTS OFFERED
    • ARON UNIVERSAL LTD
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
        • Table ARON UNIVERSAL LTD.: PRODUCTS OFFERED
    • 3V INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
        • Table 3V INC.: PRODUCTS OFFERED
    • TEH FONG MIN INTERNATIONAL CO. LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
        • Table TEH FONG MIN INTERNATIONAL CO. LTD.: PRODUCTS OFFERED
    • ARCHROMA
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
        • Table ARCHROMA: PRODUCTS OFFERED
      • CENT DEVELOPMENTS
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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