Multichannel Analytics Market by Solution (Query & Reporting, Multidimensional Analysis, Visualization, Data Mining and Predictive Analytics) & by Services (Professional Services, Support & Maintenance)- Worldwide Forecasts & Analysis (2014 – 2019)
Multichannel analytics is the process of integration the multiple channels over a single platform to give a better understanding about the customer behavior enabling the marketers to make better business decisions in real time. The solution provides multi-dimensional perceptions about the business and its associated customers. As the web analytics solutions can picturise the online buyer’s response to the online marketing activities; but it is not capable of analyzing the offline purchasing behavior of a customer over offline marketing or how does offline marketing affects the online buying behaviors of a customer. The key identification points of the multichannel analytics are the customer’s behavior pattern, traffic rates and advertising impact analysis which eventually helps in customer acquisition and convert potential customer into an actual buyer.
Today, around 65-75% of the consumers are habitual of multichannel shopping using multiple channels; only to gather information on the cost, brand reputation, product feedback and benefits. The multichannel analytics analyze who, where and how is influencing the traffic to unearth the opportunities and reduce the excessive spending over customer engagement and campaign. The multichannel analytics boosts the sales prospect, improvise operational efficiency, provides a scope of cross-channel marketing and increasing the customer satisfaction graph.
The multichannel analytics market research report consists of the future market trends of multichannel analytics market; it also presents detailed analysis, market sizing, and forecasting for the emerging submarkets of multichannel analytics. The report is segmented into multichannel analytics solutions, services, applications, verticals, and deployment types market. The multichannel analytics market research report analyzes global adoption trends, future growth potential, key drivers, competitive outlook, restraints, opportunities, multichannel analytics market ecosystem, and emerging technologies in this market.