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Mobile Value Added Services (MVAS) Market by Solution (SMS, MMS, Mobile Money, Mobile Infotainment, and Others), by End User (SMBs and Enterprises), by Vertical (BFSI, Government, and Others), & by Geography - Global Forecast and Analysis to 2020

Mobile Value Added Services (MVAS) Market by Solution (SMS, MMS, Mobile Money, Mobile Infotainment, and Others), by End User (SMBs and Enterprises), by Vertical (BFSI, Government, and Others), & by Geography - Global Forecast and Analysis to 2020

MVAS solution generates large revenue opportunity for network operators as more and more number of user access communication, utility, transaction, and infotainment services on mobile. The network operators are adding innovative MVAS services in their portfolio to provide an enhanced customer experience and generate new revenue. MVAS solution providers are focusing on agreements, collaborations, partnership, and expansion strategies to compete in this market.

The MVAS market has been broadly segmented by types of solution, end user, industry verticals, and regions. The major drivers, restraints, opportunities and challenges; and their impact have been briefly described in this report. The notable market players in this domain include Google, Apple, Comviva Technologies, AT&T, Vodafone, OnMobile, KongZhong, One97 Communication, Comverse, and InMobi. The report on the MVAS market also provides in-depth analysis of the key players in solutions and services ecosystems with their profiles, recent developments, key issues, global adoption trends, opportunities in market, and future growth potential.

The report will help the market leaders/new entrants in this market in the following ways:

1. This report segments the market into categories, services, end users, and verticals covering this market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are further split across different regions.

2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including mergers and acquisition and venture capital funding. Besides, there are company profiles of top players in this market. In this section, market internals are provided that can put organizations ahead of their competitors.

3. This report will help supplier understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEAR
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • KEY DATA FROM SECONDARY SOURCES
      • PRIMARY DATA
      • KEY DATA FROM PRIMARY SOURCES
    • MARKET SIZE ESTIMATION
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
      • Table MVAS MARKET: ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table MVAS MARKET, 2015-2020 ($BILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN MVAS MARKET
    • MVAS MARKET, BY END USER, BETWEEN 2015-2020
    • MVAS SOLUTION MARKET SIZE, BY TOP FIVE TYPE AND BY REGION, 2015
    • MVAS REGIONAL MARKET
    • LIFECYCLE ANALYSIS, BY REGION, 2015
  • MARKET OVERVIEW
    • INTRODUCTION
    • EVOLUTION
    • MARKET SEGMENTATION
      • BY SOLUTION
      • BY USER TYPE
      • BY INDUSTRY VERTICAL
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
        • Table SMARTPHONES AND MOBILE INTERNET ARE PROPELLING THE GROWTH OF MOBILE VALUE ADDED SERVICES
      • RESTRAINT
        • Table UNDERSTANDING OF CONSUMER BEHAVIOUR TO HINDER THE MVAS MARKET
      • OPPORTUNITIES
        • Table SOCIAL MEDIA IS ONE OF THE OPPORTUNITIES IN THE MVAS MARKET
      • CHALLENGE
        • Table PRIVACY CONCERNS ARE CHALLENGING THE MVAS MARKET
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • PORTER'S FIVE FORCES ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
  • MVAS MARKET ANALYSIS, BY SOLUTION
    • INTRODUCTION
      • Table MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
    • SHORT MESSAGE SERVICE (SMS)
      • Table SMS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
      • Table SMS: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
      • Table SMS: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
    • MULTIMEDIA MESSAGING SERVICE (MMS)
      • Table MMS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
      • Table MMS: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
      • Table MMS: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
    • LOCATION-BASED SERVICES
      • Table LOCATION-BASED SERVICES: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
      • Table LOCATION-BASED SERVICES: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
      • Table LOCATION-BASED SERVICES: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
    • MOBILE EMAIL & IM (INSTANT MESSAGING)
      • Table MOBILE EMAIL & IM: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
      • Table MOBILE EMAIL & IM: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
      • Table MOBILE EMAIL & IM: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
    • MOBILE MONEY
      • Table MOBILE MONEY: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
      • Table MOBILE MONEY: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
      • Table MOBILE MONEY: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
    • MOBILE ADVERTISING
      • Table MOBILE ADVERTISING: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
      • Table MOBILE ADVERTISING: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
      • Table MOBILE MONEY: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
    • MOBILE INFOTAINMENT
      • Table MOBILE INFOTAINMENT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
      • Table MOBILE INFOTAINMENT: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
      • Table MOBILE INFOTAINMENT: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
  • MVAS MARKET ANALYSIS, BY END USER
    • INTRODUCTION
      • Table GLOBAL MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
    • CONSUMERS
      • Table CONSUMERS: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
      • Table CONSUMERS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
    • ENTERPRISES
      • Table ENTERPRISES: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
      • Table ENTERPRISES: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
  • MVAS MARKET ANALYSIS, BY INDUSTRY VERTICAL
    • INTRODUCTION
      • Table GLOBAL MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
    • BFSI
      • Table BFSI: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
      • Table BFSI: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
    • EDUCATION
      • Table EDUCATION: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
      • Table EDUCATION: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
    • GOVERNMENT
      • Table GOVERNMENT: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
      • Table GOVERNMENT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
    • HEALTHCARE
      • Table HEALTHCARE: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
      • Table HEALTHCARE: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
      • Table MEDIA AND ENTERTAINMENT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
    • RETAIL
      • Table RETAIL: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
      • Table RETAIL: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
    • TELECOM & IT
      • Table TELECOM & IT: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
      • Table TELECOM & IT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
    • OTHERS
      • Table OTHERS: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
      • Table OTHERS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table GLOBAL MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
      • Table NORTH AMERICA: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
      • Table NORTH AMERICA: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
    • EUROPE
      • Table EUROPE: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
      • Table EUROPE: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
      • Table EUROPE: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
    • ASIA-PACIFIC
      • Table APAC: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
      • Table APAC: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
      • Table APAC: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
    • MIDDLE EAST AND AFRICA
      • Table MEA: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
      • Table MEA: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
      • Table MEA: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
      • Table LATIN AMERICA: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
      • Table LATIN AMERICA: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION & TRENDS
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2011-2015
      • AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, EXPANSIONS AND NEW CONTRACTS,
        • Table AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, EXPANSION AND NEW CONTRACTS, 2011-2015
      • MERGERS & ACQUISITIONS
        • Table MERGERS & ACQUISITIONS, 2011-2015
  • COMPANY PROFILES
    • INTRODUCTION
    • AT&T
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • APPLE
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • GOOGLE
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • VODAFONE
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • MAHINDRA COMVIVA
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • INMOBI
      • BUSINESS OVERVIEW
      • PRODUCTS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
    • ONE97 COMMUNICATIONS LIMITED
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
    • ONMOBILE GLOBAL LIMITED
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
    • COMVERSE
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ONGZHONG CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
  • APPENDIX
    • DISCUSSION GUIDE
    • INTRODUCTION RT: REAL TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORT

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