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Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021

Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021

“Increasing use of smartphones and tablets is driving the market”
MarketsandMarkets forecasts the global mobile marketing market to grow from USD 28.63 billion in 2016 to USD 98.85 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.1%. The mobile marketing market is growing rapidly because of the increasing number of mobile phone users, availability of high internet speed, and increasing usage of mobile web and mobile applications.

“APAC is expected to have the largest market share”
The APAC region is expected to be the largest revenue generator region for mobile marketing vendors for the next five years, followed by North America. The region of APAC is a highly receptive market with continual development in the mobile marketing technology, which is further enhanced with ongoing large-scale adoption of mobile marketing solutions. Increase in smartphone penetration, availability of mobile internet, more use of mobile applications and mobile web, and introduction of 4G network by the carriers, are some of the factors driving the mobile marketing market in APAC. APAC is also expected to contribute more than 50% of all new connections between now and 2021. Latin America is the fastest growing region in mobile marketing. Mobile internet usage in the region has been growing largely due to mobile device adoption and growth of the middle class society.

The study validates the market size of segments and sub-segments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the mobile marketing marketplace.

By Company type – Tier 1- 30%, Tier 2- 40%, Tier 3- 30%
By Designation – C-Level – 72%, Director Level- 14%. Others- 14%
By Region – North America- 57%, Europe-14%, APAC- 29%
The report includes the study of key players offering mobile marketing solutions and services: SAP SE (Germany), IBM (New Yok), AT&T (Texas), Salesforce (California), Adobe Systems (California), Oracle (California), SAS (North Carolina), Mobivity Holdings (California), Salmat (Australia), and Vibes Media (Chicago). Furthermore, the report also includes in-depth competitive analysis of the key players in the mobile marketing market, with their company profiles, SWOT analysis, recent developments, and key market strategies.

The report will help the market leaders or new entrants in this market in the following ways:
1. This report segments the market into various sub-segments, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different end-users and regions.

2. This report will help in the better understanding of the competitors and gain more insights to better one’s position in the market. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions, and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.

3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED IN THE REPORT
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table GLOBAL MOBILE MARKETING MARKET SIZE AND GROWTH RATE, 2014-2021 (USD BILLION) (Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE MARKETING MARKET
    • GLOBAL MOBILE MARKETING MARKET - BY USER TYPE
    • GLOBAL MOBILE MARKETING MARKET
    • MOBILE MARKETING MARKET POTENTIAL
    • MOBILE MARKETING REGIONAL MARKET
    • LIFECYCLE ANALYSIS, BY REGION 2016
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET SEGMENTATION
    • MARKET DYNAMICS
      • DRIVERS
        • Table HIGH PENETRATION OF MOBILE PHONE USERS AND INCREASING USE OF MOBILE WEB AND MOBILE APPLICATIONS WILL DRIVE THE MOBILE MARKETING MARKET
      • RESTRAINTS
        • Table LACK OF AWARENESS AMONG USERS AND EXPENSIVE INFRASTRUCTURE RESTRAINS THE GROWTH OF MARINE SATELLITE COMMUNICATION MARKET
      • OPPORTUNITIES
        • Table USE OF SOCIAL MEDIA PLATFORM AND MOBILE DATA ANALYTICS ARE CONSIDERED AS OPPORTUNITIES FOR THE MOBILE MARKETING MARKET
      • CHALLENGES
        • Table PRIVACY CONCERN IS THE MAIN CHALLENGE FOR THE GROWTH OF MOBILE MARKETING MARKET
    • REGULATORY IMPLICATIONS
      • INTRODUCTION
  • INDUSTRY TRENDS
    • INTRODUCTION
    • EVOLUTION
    • VALUE CHAIN ANALYSIS
  • MOBILE MARKETING MARKET ANALYSIS, BY SOLUTION
    • INTRODUCTION
      • Table MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD BILLION)
    • SHORT MESSAGE SERVICE (SMS)
      • Table SHORT MESSAGE SERVICE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD BILLION)
      • Table SHORT MESSAGE SERVICE: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
      • Table SHORT MESSAGE SERVICE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • MULTIMEDIA MESSAGING SERVICE (MMS)
      • Table MULTIMEDIA MESSAGING SERVICE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table MULTIMEDIA MESSAGING SERVICE : MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
      • Table MULTIMEDIA MESSAGING SERVICE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • PUSH NOTIFICATION
      • Table PUSH NOTIFICATION: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table PUSH NOTIFICATION: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
      • Table PUSH NOTIFICATION: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • MOBILE EMAILS
      • Table MOBILE EMAILS: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table MOBILE EMAILS: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
      • Table MOBILE EMAILS: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • QUICK RESPONSE (QR) CODES
      • Table QUICK RESPONSE CODES: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table QUICK RESPONSE CODES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
      • Table QUICK RESPONSE CODES: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • LOCATION-BASED MARKETING
      • Table LOCATION-BASED MARKETING: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table LOCATION-BASED MARKETING: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2014-2021 (USD MILLION)
      • Table LOCATION-BASED MARKETING: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • IN-APP MESSAGES
      • Table IN-APP MESSAGES: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table IN-APP MESSAGES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
      • Table IN-APP MESSAGES: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • MOBILE WEB
      • Table MOBILE WEB: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table MOBILE WEB: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2014-2021 (USD MILLION)
      • Table MOBILE WEB: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OTHERS
      • Table OTHERS: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table OTHERS: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
      • Table OTHERS: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • MOBILE MARKETING MARKET ANALYSIS, BY USER TYPE
    • INTRODUCTION
      • Table MOBILE MARKETING MARKET, BY USER TYPE, 2014-2021 (USD BILLION)
    • SMALL AND MEDIUM BUSINESSES (SMBS)
      • Table SMALL AND MEDIUM ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • MOBILE MARKETING MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
    • RETAIL AND E-COMMERCE
      • Table RETAIL AND E-COMMERCE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD BILLION)
      • Table RETAIL AND E-COMMERCE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • TRAVEL AND LOGISTICS
      • Table TRAVEL AND LOGISTICS: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table TRAVEL AND LOGISTICS: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • AUTOMOTIVE
      • Table AUTOMOTIVE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table AUTOMOTIVE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • BFSI
      • Table BFSI: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table BFSI: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • TELECOM AND IT
      • Table TELECOM AND IT: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table TELECOM AND IT: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table MEDIA AND ENTERTAINMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • HEALTHCARE
      • Table HEALTHCARE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table HEALTHCARE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • GOVERNMENT
      • Table GOVERNMENT: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table GOVERNMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OTHERS
      • Table OTHERS: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table OTHERS: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
    • ASIA-PACIFIC (APAC)
      • Table ASIA-PACIFIC: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 USD MILLION)
    • EUROPE
      • Table EUROPE: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table EUROPE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
    • MIDDLE EAST AND AFRICA (MEA)
      • Table MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MOBILE MARKETING SOFTWARE MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION AND TRENDS
      • NEW PRODUCT LAUNCHES AND ENHANCEMENTS
        • Table NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2013-2015
      • AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,2013-2015
        • Table AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
      • MERGERS AND ACQUISITIONS, 2013-2015
        • Table MERGERS AND ACQUISITIONS, 2013-2015
      • EXPANSION, 2013-2015
        • Table EXPANSION
  • COMPANY PROFILES
    • INTRODUCTION
    • PRODUCT MAPPING
    • SAP SE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • IBM CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SALESFORCE.COM, INC.
      • BUSINESS OVERVIEW
      • PRODUCT AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • AT&T INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ORACLE CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ADOBE SYSTEMS, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAS INSTITUTE, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MOBIVITY HOLDINGS CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SALMAT LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • VIBES MEDIA, LLC
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
  • KEY INNOVATOR PROFILES
    • FIKSU INC.
      • BUSINESS OVERVIEW
      • RECENT DEVELOPMENTS
      • PUSH FOR MOBILE MARKETING
    • INMOBI
      • BUSINESS OVERVIEW
      • RECENT DEVELOPMENTS
      • PUSH FOR MOBILE MARKETING
    • NETCORE SOLUTIONS
      • BUSINESS OVERVIEW
      • PUSH FOR MOBILE MARKETING
    • MOOD MEDIA CORPORATION
      • BUSINESS OVERVIEW
      • PUSH FOR MOBILE MARKETING
    • SOMO GLOBAL
      • BUSINESS OVERVIEW
      • RECENT DEVELOPMENTS
      • PUSH FOR MOBILE MARKETING
    • VELTI PLC
      • BUSINESS OVERVIEW
      • PUSH FOR MOBILE MARKETING
    • VMAX
      • BUSINESS OVERVIEW
      • PUSH FOR MOBILE MARKETING
  • APPENDIX
    • RECENT DEVELOPMENTS
      • NEW PRODUCT LAUNCH AND ENHANCEMENTS
        • Table NEW PRODUCT LAUNCH AND ENHANCEMENTS
      • AGREEMENTS, PARTNERSHIPS, COLLABORATIONS AND JOINT VENTURES
        • Table AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2013-2015
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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