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Mobile BI Market by Type (Software, Services), Business Function (IT, Finance, Sales, Marketing, Operations, HR), Business Application, Organization Size (SMES, Large Enterprises), Industry Vertical, and Region - Global Forecast to 2021

Mobile BI Market by Type (Software, Services), Business Function (IT, Finance, Sales, Marketing, Operations, HR), Business Application, Organization Size (SMES, Large Enterprises), Industry Vertical, and Region - Global Forecast to 2021

“Increasing BYOD trend is driving the growth”
MarketsandMarkets estimates the global mobile Business Intelligence (BI) market to grow from USD 4.08 billion in 2016 to USD 11.13 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 22.2%. The mobile BI market is growing rapidly because of the transition from traditional BI techniques to advanced BI and analytics techniques, which can be managed and utilized from anyplace at any time, and the massive surge in the Bring Your Own Device (BYOD) trend across industry verticals. Factors such as difficulty in identifying durable return on investment and lack of sustainable data governance process are expected to limit the market growth.

“IT business function to have the largest market size in 2016”
Organizations are evolving their Information Technology (IT) monitoring tools to gain more visibility into the new complexity. With the right solution, one can detect patterns early to predict issues before they arise. Mobile BI allows big data from IT to be converted into relevant and actionable insights for a quick problem resolution. It enables the organizations to extract insights from key operational data types, such as log files, performance metrics, events, and trouble tickets, so that they can proactively avoid outages, achieve faster mean time to repair, and realize cost savings through greater operational efficiency from anyplace. Therefore, IT is estimated to have the largest market share in 2016 among all business functions.

“Healthcare and life sciences vertical to have the highest growth rate during the forecast period”
Mobile BI solutions have been deployed across various verticals, including Banking, Financial Services, and Insurance (BFSI); telecommunication & IT; retail & eCommerce; manufacturing; healthcare & life sciences; energy & utilities; transportation & logistics; media & entertainment; government & defense; and others. Healthcare and life sciences industry vertical is expected to witness the highest CAGR during the forecast period because of the increasing need for managing real-time data coming from various healthcare activities, such as patient’s sleep analysis and calories burnt based on the physical activities conducted.

“North America is expected to hold the largest market share”
North America, followed by Europe, is expected to continue being the largest revenue-generating region for the mobile BI vendors for the next five years. This is mainly due to the presence of various developed economies, such as Canada and the U.S. and because of the high focus on innovations through research & development and technology across industry verticals. Asia-Pacific (APAC) is expected to be the highest growing region in the mobile BI market because of the increasing adoption of Internet of Things (IoT) & smart technologies and government initiatives such as smart cities in the APAC countries, including China and India.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation & technology directors, and executives from various key organizations operating in the mobile BI marketplace.
By Company – Tier 1 – 22%, Tier 2 – 30%, and Tier 3 – 48%
By Designation – C-Level – 30%, Director Level – 45%, and Others – 25%
By Region – North America – 48%, Europe – 30%, and APAC – 22%

The mobile BI ecosystem comprises the following major vendors:
1. IBM Corporation (U.S.)
2. SAP SE (Germany)
3. Microsoft Corporation (U.S.)
4. Oracle Corporation (U.S.)
5. MicroStrategy (U.S.)
6. SAS Institute (U.S.)
7. Tableau Software (U.S.)
8. Information Builders (U.S.)
9. TIBCO Software (U.S.)
10. Yellowfin International Pty Ltd. (U.S.)
11. Qlik Technologies (U.S.)

Scope of the Report
The mobile BI market revenue is primarily classified into revenues from software and services. Software’s revenue is associated with stand-alone software offerings while services’ revenue is associated with managed services and professional services. The professional services comprise deployment & integration, support & maintenance, and consulting services. The market is also segmented on the basis of business functions, applications, deployment models, industry verticals, and regions.

Reasons to buy the report
To get a comprehensive overview of the global mobile BI market
To gain wide range information about the top players in this market sphere, their product portfolios, and the key strategies adopted by them
To gain insights of the major countries/regions in which the mobile BI market is flourishing in various industries


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
      • ASSUMPTIONS
    • VENDOR ANALYSIS METHODOLOGY
  • EXECUTIVE SUMMARY
    • Table MOBILE BI MARKET SIZE AND GROWTH, 2016-2021 (USD BILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE BI MARKET
    • MOBILE BI MARKET: MARKET SHARE ACROSS VARIOUS REGIONS
    • MOBILE BI MARKET: INDUSTRY VERTICAL AND REGION MARKET
    • LIFE CYCLE ANALYSIS, BY REGION, 2016
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET EVOLUTION
    • MARKET SEGMENTATION
      • BY TYPE
      • BY SERVICE
      • BY PROFESSIONAL SERVICE
      • BY BUSINESS FUNCTION
      • BY APPLICATION
      • BY ORGANIZATION SIZE
      • BY INDUSTRY VERTICAL
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • TYPES OF MOBILE BI
      • PASSIVE MOBILE BI
      • ACTIVE MOBILE BI
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • MOBILE BI USER TRENDS
      • EXECUTIVES
      • FIELD WORKERS
      • BUSINESS ANALYSTS
      • CLERICAL STAFF
    • STRATEGIC BENCHMARKING
      • STRATEGIC BENCHMARKING: PARTNERSHIPS AND COLLABORATIONS
      • STRATEGIC BENCHMARKING: NEW PRODUCT DEVELOPMENT
  • MOBILE BI MARKET ANALYSIS, BY TYPE
    • INTRODUCTION
      • Table MOBILE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
    • SOFTWARE
      • Table SOFTWARE: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • SERVICES
      • Table SERVICES: MOBILE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table SERVICES: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table PROFESSIONAL SERVICES: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
        • Table SYSTEM DEPLOYMENT AND INTEGRATION: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
        • Table SUPPORT AND MAINTENANCE: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
        • Table CONSULTING SERVICES: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • MOBILE BI MARKET ANALYSIS, BY BUSINESS FUNCTION
    • INTRODUCTION
      • Table MOBILE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
    • INFORMATION TECHNOLOGY
      • Table INFORMATION TECHNOLOGY: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • FINANCE
      • Table FINANCE: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • SALES
      • Table SALES: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • MARKETING
      • Table SALES: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OPERATIONS
      • Table OPERATIONS: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • HUMAN RESOURCES
      • Table HUMAN RESOURCE: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • MOBILE BI MARKET ANALYSIS, BY APPLICATION
    • INTRODUCTION
      • Table MOBILE BI MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
    • FRAUD AND SECURITY MANAGEMENT
      • Table FRAUD AND SECURITY MANAGEMENT: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • SALES AND MARKETING MANAGEMENT
      • Table SALES AND MARKETING MANAGEMENT: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • REDICTIVE ASSET MAINTENANCE
      • Table PREDICTIVE ASSET MAINTENANCE: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • RISK AND COMPLIANCE MANAGEMENT
      • Table RISK AND COMPLIANCE MANAGEMENT: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • CUSTOMER ENGAGEMENT AND ANALYSIS
      • Table CUSTOMER ENGAGEMENT AND ANALYSIS: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • SUPPLY CHAIN MANAGEMENT AND PROCUREMENT
      • Table SUPPLY CHAIN MANAGEMENT AND PROCUREMENT: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OPERATIONS MANAGEMENT
      • Table OPERATIONS MANAGEMENT: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OTHERS
      • Table OTHERS: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • MOBILE BI MARKET ANALYSIS, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table MOBILE BI MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • SMALL AND MEDIUM ENTERPRISES
      • Table SMALL AND MEDIUM ENTERPRISES: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • MOBILE BI MARKET ANALYSIS, BY INDUSTRY VERTICAL
    • INTRODUCTION
      • Table MOBILE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • IT AND TELECOMMUNICATIONS
      • Table IT AND TELECOMMUNICATIONS: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • RETAIL AND ECOMMERCE
      • Table RETAIL AND ECOMMERCE: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • GOVERNMENT AND DEFENSE
      • Table GOVERNMENT AND DEFENSE: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • ENERGY AND UTILITIES
      • Table ENERGY AND UTILITIES: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • TRANSPORTATION AND LOGISTICS
      • Table TRANSPORTATION AND LOGISTICS: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OTHERS
      • Table OTHERS: MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table MOBILE BI MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: MOBILE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: MOBILE BI MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: MOBILE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: MOBILE BI MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: MOBILE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: MOBILE BI MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: MOBILE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • EUROPE
      • Table EUROPE: MOBILE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table EUROPE: MOBILE BI MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table EUROPE: MOBILE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table EUROPE: MOBILE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table EUROPE: MOBILE BI MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table EUROPE: MOBILE BI MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
      • Table EUROPE: MOBILE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • ASIA-PACIFIC
      • Table ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: MOBILE BI MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: MOBILE BI MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: MOBILE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: MOBILE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: MOBILE BI MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: MOBILE BI MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: MOBILE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATIONS AND TRENDS
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2014-2016
      • PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS
        • Table PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2014-2016
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2014-2016
      • EXPANSIONS
        • Table EXPANSIONS, 2014-2016
      • VENTURE CAPITAL FUNDING
        • Table VENTURE CAPITAL FUNDING, 2014-2016
    • MOBILE BI: MNM VENDOR ANALYSIS
  • COMPANY PROFILES
    • INTRODUCTION
    • INTERNATIONAL BUSINESS MACHINES CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAP SE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ORACLE CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSTRATEGY, INCORPORATED
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAS INSTITUTE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • TABLEAU SOFTWARE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • INFORMATION BUILDERS, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • TIBCO SOFTWARE, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • YELLOWFIN INTERNATIONAL PTY. LTD
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • QLIK TECHNOLOGIES, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
  • KEY INNOVATORS
    • DUNDAS DATA VISUALIZATION, INC.
    • ROSSLYN ANALYTICS, LTD
    • BIG DATA BIZVIZ
    • ZOHO CORPORATION
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS
    • AUTHOR DETAILS

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