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Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020

Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020

The mobile analytics solutions are being widely adopted by businesses across various verticals, such as Banking, Financial Services and Insurance (BFSI), manufacturing, retail and e-Commerce, telecommunication and IT, media and entertainment, government, healthcare and life sciences, transportation and logistics, travel and hospitality, gaming, and others. The companies are adopting mobile analytics solution to increase their ROI and enhance mobile performance campaigns.

The explosive growth in the mobile apps in Google Play and iOS App Store is combining mobile and big data together. Mobile app usage and mobile data consumption has continued to grow exponentially over the last 5 years. Mobile video content has accentuated the prevalent mobile revolution. The mobile analytics helps to derive meaningful insights from this data and make well-informed and intelligent decision making. North America is contributing the maximum to the growth of mobile analytics market. However, emerging economies of APAC are expected to have immense growth potential during the forecast period. Still, the challenges related to the privacy are hindering the mobile analytics growth globally.

The complete mobile analytics market is segmented on the basis of types, deployment models, verticals, and regions. The overall market size is devised by adding up the individual market sizes of all the types including mobile advertising and marketing analytics, in-app behavioral analytic, application performance analytics, and others.

The mobile analytics solution and services are currently being offered by numerous vendors, such as IBM, Amazon Web Services (AWS), Google, Localytics, Adobe, Webtrends, ComScore, Flurry, Micrososft, and Mixpanel. These vendors are selling variations of mobile analytics solutions to give detailed knowledge about ranking, review, and rating of the mobile application.

The major issue restraining the growth of the mobile analytics market is the privacy concern. Mobile phones generate enormous amount of personal data, therefore as the market flourishes, security of that data is becoming a growing concern. Thus, mobile analytics vendors as well as systems integrators are working together to ensure that maximum features are provided considering the regulation.

The report would help the market leaders or new entrants in this market in better understanding of the competitors and gain more insights to improve one’s position in the business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals have also been provided to put one ahead of the competitors.

The global mobile analytics market is expected to grow from USD 1.36 billion in 2015 to USD 4.12 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 24.73%.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
      • Table ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES
    • MOBILE ANALYTICS MARKET: TOP THREE END USERS
    • KEY APPLICATIONS AND REGIONS IN THE MOBILE ANALYTICS MARKET
    • LIFE CYCLE ANALYSIS, BY REGION
  • MARKET OVERVIEW
    • INTRODUCTION
    • EVOLUTION OF THE MOBILE ANALYTICS MARKET
    • MARKET SEGMENTATION
      • BY TYPE
      • BY DEPLOYMENT TYPE
      • BY VERTICAL
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • REGULATORY IMPLICATIONS
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • STRATEGIC BENCHMARKING
  • MOBILE ANALYTICS MARKET, BY TYPE
    • INTRODUCTION
      • Table MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
    • MOBILE ADVERTISING AND MARKETING ANALYTICS
      • CAMPAIGN ANALYTICS
      • AD ATTRIBUTION ANALYSIS
      • CONVERSION FUNNEL ANALYSIS
        • Table MOBILE ADVERTISING AND MARKETING ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
        • Table MOBILE ADVERTISING AND MARKETING ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • IN-APP BEHAVIORAL ANALYTICS
      • TOUCH HEATMAPS
      • EVENT TRACKING
      • USER PROFILING AND DEMOGRAPHICS
        • Table IN-APP BEHAVIORAL ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
        • Table IN-APP BEHAVIORAL ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • APPLICATION PERFORMANCE ANALYTICS
      • CROSS PLATFORM ANALYSIS
      • MOBILE A/B TESTING
        • Table APPLICATION PERFORMANCE ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
        • Table APPLICATION PERFORMANCE ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • OTHERS
      • Table OTHERS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table OTHERS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • MOBILE ANALYTICS MARKET, BY DEPLOYMENT
    • INTRODUCTION
      • Table GLOBAL MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • ON-PREMISE
      • Table ON-PREMISE: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • CLOUD
      • Table CLOUD: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • MOBILE ANALYTICS MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • RETAIL AND E-COMMERCE
      • Table RETAIL AND E-COMMERCE: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table RETAIL AND E-COMMERCE: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table RETAIL AND E-COMMERCE: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
      • Table BFSI: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table BFSI: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table BFSI: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • TELECOMMUNICATIONS AND IT
      • Table TELECOMMUNICATIONS AND IT: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table TELECOMMUNICATIONS AND IT: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table TELECOMMUNICATIONS AND IT: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • GAMING
      • Table GAMING: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table GAMING: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table GAMING: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • GOVERNMENT
      • Table GOVERNMENT: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table GOVERNMENT: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table GOVERNMENT: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table MEDIA AND ENTERTAINMENT: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table MEDIA AND ENTERTAINMENT: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table HEALTHCARE AND LIFE SCIENCES: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table HEALTHCARE AND LIFE SCIENCES: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • Table TRAVEL AND HOSPITALITY: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table TRAVEL AND HOSPITALITY: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table TRAVEL AND HOSPITALITY: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table MANUFACTURING: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table MANUFACTURING: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • TRANSPORTATION AND LOGISTICS
      • Table TRANSPORTATION AND LOGISTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table TRANSPORTATION AND LOGISTICS: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table TRANSPORTATION AND LOGISTICS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • OTHERS
      • Table OTHERS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table OTHERS: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table OTHERS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • EUROPE
      • Table EUROPE: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table EUROPE: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table EUROPE: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • ASIA-PACIFIC
      • Table APAC: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table APAC: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table APAC: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MEA: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table MEA: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table MEA: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION AND TRENDS
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2012-2015
      • AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
        • Table AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2012-2015
      • MERGERS & ACQUISITIONS
        • Table MERGERS & ACQUISITIONS, 2012-2015
      • EXPANSIONS
        • Table EXPANSIONS AND OTHERS, 2013-2015
  • COMPANY PROFILE
    • ADOBE SYSTEMS INCORPORATED
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • GOOGLE INC
      • BUSINESS OVERVIEW
      • SERVICE PORTFOLIO
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • INTERNATIONAL BUSINESS MACHINES CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • LOCALYTICS
      • BUSINESS OVERVIEW
      • SOLUTION PORTFOLIO
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • WEBTRENDS
      • BUSINESS OVERVIEW
      • SOLUTION PORTFOLIO
      • RECENT DEVELOPMENTS
    • AMAZON WEB SERVICES, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • RECENT DEVELOPMENTS
    • MIXPANEL, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • RECENT DEVELOPMENTS
    • FLURRY, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • RECENT DEVELOPMENTS
    • COMSCORE, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • RECENT DEVELOPMENTS
  • APPENDIX
    • INSIGHTS FROM INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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