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Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention and Channel Loyalty), by Deployment Model, by Organization Size, by Vertical and Region - Global Forecast to 2020

Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention and Channel Loyalty), by Deployment Model, by Organization Size, by Vertical and Region - Global Forecast to 2020

The loyalty management market is estimated to reach USD 4.0 billion by 2020, at a CAGR of 23.2% during the forecast period. This significant CAGR rate is owing to various factors driving this market which include frequent shift of consumers’ demography and increase in the number of card holders, among others.

Banking, Financial Services, and Insurance (BFSI), retail and consumer goods, and travel & hospitality are the top three verticals in the loyalty management market. The new rules and regulations such as Credit CARD act 2009 and Durbin Amendment in the banking industry, the shift of consumers’ demography and the increase in the number of loyalty programs in airlines are the major reasons for the growth of these verticals.

Among the various types of solutions, the customer loyalty solutions have gained traction across all industries. This is because organizations are looking for various customer retention programs to increase customer engagement and improve customer loyalty.
Break down of primary research interactions:
To determine and verify the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted with key business personnel and below are the details:
By Company Type - Tier 1 (25%), Tier 2 (35%) and Tier 3 (40%)
By Designation - C-level (65%), Director level (25%) and other executives (10%)
By Region-North America (60%), Europe (20%), and APAC (20%).

There are various opportunities which offer a lucrative chance for loyalty management solution vendors to expand their business footprint. The increased investments on card loyalty technologies by organizations and the increased sophistication of online reward management programs are few of the opportunities in this market.
The report highlights the top vendors in this market space, such as, Oracle Corporation, IBM Corporation, SAP SE, Alcatel-Lucent, Aimia Inc., Fidelity Information Services, Comarch, Maritz Holding Inc., MicroStrategy Inc., and TIBCO Software Inc. (Tibco Loyalty Lab).

The loyalty management report is expected to help the market leaders/new entrants in this market in the following ways:
1. The loyalty management report segments the market into type, deployment models, organization size, verticals, and regions covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments.

2. The loyalty management report will help them better understand the competitors and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.

This report on loyalty management will help them understand the overall growth trends prevailing in the market. The report also provides information and analysis on the key market drivers, restraints, challenges, and opportunities in the market.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table OVERALL LOYALTY MANAGEMENT MARKET SIZE AND GROWTH RATE, 2013-2020 (USD BILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE LOYALTY MANAGEMENT MARKET
    • LOYALTY MANAGEMENT MARKET: MARKET SHARE OF TOP THREE SOLUTIONS AND VERTICALS
    • LIFECYCLE ANALYSIS, BY REGION
    • MARKET INVESTMENT SCENARIO
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET SEGMENTATION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN
    • STRATEGIC BENCHMARKING
    • SUPPLY-SIDE ANALYSIS
  • LOYALTY MANAGEMENT MARKET ANALYSIS, BY SOLUTION
    • INTRODUCTION
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
    • CUSTOMER LOYALTY
      • CUSTOMER ACCOUNT MANAGEMENT
      • CUSTOMER ACTIVITY REPORTING
      • DISCOUNT MANAGEMENT
      • CARD PROGRAM MANAGEMENT
        • Table CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
        • Table CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
        • Table CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • EMPLOYEE RETENTION
      • PERFORMANCE MANAGEMENT
      • EMPLOYEE RECOGNITION
      • REWARD PROGRAM MANAGEMENT
        • Table EMPLOYEE RETENTION: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
        • Table EMPLOYEE RETENTION: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
        • Table EMPLOYEE RETENTION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • CHANNEL LOYALTY
      • CHANNEL PARTNER MANAGEMENT
      • INCENTIVE MANAGEMENT
        • Table CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
        • Table CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
        • Table CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • LOYALTY MANAGEMENT MARKET ANALYSIS, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISE DEPLOYMENT MODEL: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • ON-DEMAND
      • Table ON-DEMAND DEPLOYMENT MODEL: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • LOYALTY MANAGEMENT MARKET ANALYSIS, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISE
      • Table SME MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • LARGE ENTERPRISE
      • Table LARGE ENTERPRISE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • LOYALTY MANAGEMENT MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
    • BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
      • Table BFSI: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table BFSI: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table BFSI: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table HEALTHCARE AND LIFE SCIENCES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table HEALTHCARE AND LIFE SCIENCES: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • RETAIL AND CONSUMER GOODS
      • Table RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2015-2020 (USD MILLION)
      • Table RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKE SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table MANUFACTURING: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table MANUFACTURING: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • Table TRAVEL AND HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table TRAVEL AND HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table TRAVEL AND HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • IT AND TELECOMMUNICATION
      • Table IT AND TELECOMMUNICATION: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table IT AND TELECOMMUNICATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table IT AND TELECOMMUNICATION: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • GOVERNMENT
      • Table GOVERNMENT: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table GOVERNMENT: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2014-2020 (USD MILLION)
      • Table BFSI: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • OTHERS
      • Table OTHERS: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table OTHERS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table OTHERS: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • EUROPE
      • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • ASIA-PACIFIC
      • Table ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION AND TRENDS
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2011-2015
      • PARNERSHIPS, COLLABORATIONS, AND AGREEMENTS
      • ACQUISITIONS
        • Table ACQUISITIONS, 2012-2015
      • VENTURE CAPITAL FUNDING
        • Table VENTURE CAPITAL FUNDING, 2012-2015
  • COMPANY PROFILES
    • INTRODUCTION
    • ORACLE CORPORATION (ORACLE)
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • IBM CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAP SE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ALCATEL-LUCENT
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • MNM VIEW
    • AIMIA INCORPORATION (AIMIA)
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • FIS (FIDELITY INFORMATION SERVICES)
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • COMARCH
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MARITZ HOLDINGS INC. (MARTIZ)
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSTRATEGY INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TIBCO SOFTWARE, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
  • APPENDIX
    • KEY INSIGHTS
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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