Market Research Logo

Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention, and Channel Loyalty), Deployment Type (On-Premises and On-Demand), Organization Size (SMEs and Large Enterprises), Vertical, and Region - Global Forecast to 2021

Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention, and Channel Loyalty), Deployment Type (On-Premises and On-Demand), Organization Size (SMEs and Large Enterprises), Vertical, and Region - Global Forecast to 2021

“Rising need for competitive differentiation among organizations to increase their market shares is the factor expected to drive the loyalty management market between 2016 and 2021.”
The loyalty management market is projected to grow from USD 1.68 billion in 2016 to USD 4.59 billion by 2021, at a CAGR of 22.2% from 2016 to 2021. Major growth drivers for this market include rising need for competitive differentiation among organizations to increase their market shares, frequent shift in consumer demographics, increasing focus of loyalty programs on customer segmentations, significant rise in the use mobile technologies, and increase in the number of cardholders.

“The on-demand deployment type segment of the loyalty management market is projected to grow at the highest CAGR during the forecast period.” The on-demand deployment type segment of the loyalty management market is projected to grow at the highest CAGR during the forecast period, 2016 to 2021. Several organizations across the globe are opting for on-demand (cloud-based) loyalty management solutions, owing to various advantages offered by them, which include low infrastructure costs and improved output with qualitative results. Increasing adoption of on-demand deployment type loyalty management solutions by various organizations is expected to fuel the growth of the on-demand deployment type segment of the loyalty management market during the forecast period.

“The Latin America loyalty management market is projected to grow at the highest CAGR during the forecast period, 2016 to 2021.”
A weak economic scenario in the Latin American countries is compelling organizations in this region to boost their productivity and efficiency as well as retain their existing customers and acquire new ones. Moreover, growing consumption capacity of the middle class population in the Latin American region, increasing internet penetration, and growing user base are the factors fueling the need for targeted loyalty management solutions in the Latin American region. However, the North American region is estimated to account for the largest share of the loyalty management market in 2016. The growth of the North America loyalty management market can be attributed to the presence of key vendors of loyalty management solutions in the region.

In the process of determining and verifying the market size for several segments and subsegments through secondary research, extensive primary interviews of key industry experts were conducted. The break-up of profiles of primary participants is given below:
By Company Type: Tier 1: 40%, Tier 2: 35%, and Tier 3: 25%
By Designation: C level: 45%, Director level: 30%, and Others: 25%
By Region: North America: 30%, Europe: 45%, and Asia-Pacific: 25%,
The various key vendors profiled in the report are as follows:

1. Oracle Corporation (U.S.)
2. IBM Corporation (U.S.)
3. SAP SE (Germany)
4. Aimia Inc. (Canada)
5. Comarch (Poland)
6. Bond Brand Loyalty (Canada)
7. Brierley+Partners (U.S.)
8. Epsilon (U.S.)
9. ICF International, Inc. (U.S.)
10. Kobie Marketing, Inc. (U.S.)
11. TIBCO Software (U.S.)
12. Maritz Holdings Inc. (U.S.)
13. Fidelity Information Services (FIS) (U.S.)
14. MicroStrategy, Inc. (U.S.)
15. Lumata Group (U.K.)

Research Coverage:
The report provides a picture on the loyalty management market for different industry verticals and regions. It aims at estimating size and future growth potential of the loyalty management market across different segments, such as type of solution, deployment type, organization size, vertical, and region. Furthermore, the report also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, SWOT analysis, recent developments, and key market strategies.

Key Benefits of Buying the Report:
The report will help the market leaders/new entrants in the loyalty management market by providing them the closest approximations of revenue numbers for the overall market and its subsegments. This report is expected to help stakeholders in obtaining improved understanding of the competitive landscape of the market to gain insights for better positioning their businesses and making suitable go-to-market strategies. The report also helps stakeholders to understand the pulse of the market and provides them with the information on key market drivers, restraints, challenges, and opportunities for the loyalty management market.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
      • Table GLOBAL LOYALTY MANAGEMENT MARKET: ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table GLOBAL LOYALTY MANAGEMENT MARKET GROWTH RATE, 2014-2021 (USD MILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL LOYALTY MANAGEMENT MARKET
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET SEGMENTATION
      • BY SOLUTION
      • BY DEPLOYMENT TYPE
      • BY ORGANIZATION SIZE
      • BY VERTICAL
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • INDUSTRY TRENDS
    • INTRODUCTION
    • STRATEGIC BENCHMARKING
  • GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION
    • INTRODUCTION
      • Table GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
    • CUSTOMER LOYALTY
      • Table CUSTOMER LOYALTY: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
      • Table CUSTOMER LOYALTY: GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
    • EMPLOYEE RETENTION
      • Table EMPLOYEE RETENTION: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
      • Table EMPLOYEE RETENTION: GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
    • CHANNEL LOYALTY
      • Table CHANNEL LOYALTY: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
      • Table CHANNEL LOYALTY: GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
  • GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014-2021 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
    • ON-DEMAND
      • Table ON-DEMAND: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • GLOBAL LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table GLOBAL LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
    • SMALL & MEDIUM-SIZED ENTERPRISES
      • Table SMALL & MEDIUM-SIZED ENTERPRISES: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL
    • INTRODUCTION
      • Table GLOBAL LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
    • BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
      • Table BFSI: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table BFSI: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
      • Table BFSI: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
    • TRAVEL & HOSPITALITY
      • Table TRAVEL & HOSPITALITY: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table TRAVEL & HOSPITALITY: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
      • Table TRAVEL & HOSPITALITY: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
    • RETAIL & CONSUMER GOODS
      • Table RETAIL & CONSUMER GOODS: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table RETAIL & CONSUMER GOODS: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
      • Table RETAIL & CONSUMER GOODS: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
    • IT & TELECOMMUNICATION
      • Table IT & TELECOMMUNICATION: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table IT & TELECOMMUNICATION: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
      • Table IT & TELECOMMUNICATION: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
    • MEDIA & ENTERTAINMENT
      • Table MEDIA & ENTERTAINMENT: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table MEDIA & ENTERTAINMENT: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
      • Table MEDIA & ENTERTAINMENT: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
    • HEALTHCARE & LIFE SCIENCES
      • Table HEALTHCARE & LIFE SCIENCES: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table HEALTHCARE & LIFE SCIENCES: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
      • Table HEALTHCARE & LIFE SCIENCES: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table MANUFACTURING: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
      • Table MANUFACTURING: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
    • OTHERS
      • Table OTHER VERTICALS: GLOBAL LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table OTHER VERTICALS: GLOBAL LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT, 2014-2021 (USD MILLION)
      • Table OTHER VERTICALS: GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
  • REGIONAL ANALYSIS
    • INTRODUCTION
      • Table GLOBAL LOYALTY MANAGEMENT MARKET, BY REGION, 2014-2021 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
    • EUROPE
      • Table EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table EUROPE: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014-2021 (USD MILLION)
      • Table EUROPE: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
      • Table EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
    • ASIA-PACIFIC
      • Table ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
    • MIDDLE EAST & AFRICA
      • Table MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2014-2021 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • LOYALTY MANAGEMENT: VENDOR ANALYSIS
    • COMPETITIVE SITUATION AND TRENDS
      • Table DEVELOPMENTS IN THE GLOBAL LOYALTY MANAGEMENT MARKET BETWEEN 2014 AND 2016
      • NEW PRODUCT LAUNCHES/DEVELOPMENTS
        • Table NEW PRODUCT LAUNCHES/DEVELOPMENTS, 2015-2016
      • ACQUISITIONS
        • Table ACQUISITIONS, 2014-2016
      • AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS
        • Table AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2014-2016
  • COMPANY PROFILES
    • INTRODUCTION
    • ORACLE CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • IBM CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAP SE
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • AIMIA INC.
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • COMARCH
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • BOND BRAND LOYALTY
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • BRIERLEY+PARTNERS
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • EPSILON
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ICF INTERNATIONAL, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • KOBIE MARKETING, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TIBCO SOFTWARE
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MARITZ HOLDINGS INC.
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • FIDELITY INFORMATION SERVICES (FIS)
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSTRATEGY, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • LUMATA GROUP
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
  • APPENDIX
    • Table NEW PRODUCT LAUNCHES/DEVELOPMENTS, 2015-2016
    • Table ACQUISITIONS, 2014-2016
    • Table PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2014-2016
    • INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report